Grafica

Lexus Korea Site Renewal

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Lexus focused on the latest digital trends when renewing their website to serve as a window for their newly established brand identity.

designfever was responsible for the entire website renewal, ensuring improved accessibility and usability while maintaining Lexus’ progressive luxury brand image. In order to provide an optimized user experience across all types of devices, designfever applied responsive web technology to introduce vehicles and test drive applications.

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Grafica

Lexus’ New Generation IS Microsite

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A dynamic interactive microsite was created to coincide with Korean launch of the Lexus luxury sedan, the New 2014 Generation IS. The NEW IS is the 3rd generation IS sedan from Lexus. It was completely redesigned based on the concept of ‘fun to drive’. The New IS features an attractive sporty exterior and upgraded engine performance.

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Visual

designfever’s Interactive Table created for Lexus

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Designfever’s Interactive Table created for Lexus uses 3D printed models that respond to the user’s movements when they are in contact with the screen of an iPad, letting you know

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