A dynamic interactive microsite was created to coincide with Korean launch of the Lexus’ luxury sedan, the New 2014 Generation IS. The NEW IS is the 3rd generation IS sedan from Lexus. It was completely redesigned based on the concept of ‘fun to drive’. The New IS features an attractive sporty exterior and upgraded engine performance.
Designfever’s Interactive Table created for Lexus uses 3D printed models that respond to the user’s movements when they are in contact with the screen of an iPad, letting you know