ART BY CT was a promotional project that commemorated the Korean launch of the NEW CT 200h Lexus Hybrid.
Creative agency designfever was responsible for the planning and promotion of the collaboration between Lexus and Korean urban artists using the theme ‘URBAN REFLECTION – CT that resembles the city, The city that resembles CT’.
Not just a simple service, building a close relationship with customers
Baedaltong is a mobile application that was launched in April 2010 to provide information on food delivery service based on a user’s location. User’s ratings and reviews were used to revolutionize and enhance the food deliver service culture by reducing distrust and building confidence among vendors. In 2013 the company sought new ways to create close relationships with users beyond food delivery service information. designfever created a viral video campaign designed to bring attention to the moment of delivery, encouraging application use by showing relatable situations of ‘people who eat delivery food’.
A microsite full of color
Samsung Electronics’ ‘OLED TV’ is a micro and mobile site created to cater to a global audience for the overseas launch of Samsung’s OLED TV products. As the phrase ‘Life in Every Pixel’ suggests, the curved OLED TV makes pictures come alive by utilizing a curved shape that brings elements of luxury into the home. designfever wanted to simultaneously present the elegant design and functionality of the Samsung OLED TV.
A stylish design that lets users understand the product
Samsung Electronics’ Galaxy Tab 10.1 2014 Edition differentiates itself from other tablets by the use of its S Pen and a large 10 inch screen. Stirring up the winds of innovation, a new Retina display features a high-resolution WGXQA screen that provides the best picture quality for any tablet on the market. designfever developed a microsite for the production and promotion of the Galaxy Tab 10.1 2014 Edition under the top-secret code name ‘N1’. The goal of the project was to effectively demonstrate the unique changes found on the Galaxy 10.1 2014 Edition to users by highlighting it’s sensual visuals, upgraded features, and revolutionary user benefits.