lexus Archivi | Social Design Magazine

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Lexus focused on the latest digital trends when renewing their website to serve as a window for their newly established brand identity.

designfever was responsible for the entire website renewal, ensuring improved accessibility and usability while maintaining Lexus’ progressive luxury brand image. In order to provide an optimized user experience across all types of devices, designfever applied responsive web technology to introduce vehicles and test drive applications.

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Lexus Hybrid Zero is a brand campaign to represent the Lexus brand in South Korea.

designfever was responsible for the campaign’s creation and brand identity system that consisted of a symbol, logo, dedicated font, microsite and other applications to ensure a consistent brand identity.

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Lexus’ New Generation IS Microsite

A dynamic interactive microsite was created to coincide with Korean launch of the Lexus’ luxury sedan, the New 2014 Generation IS. The NEW IS is the 3rd generation IS sedan from Lexus. It was completely redesigned based on the concept of ‘fun to drive’. The New IS features an attractive sporty exterior and upgraded engine performance.

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designfever’s Interactive Table created for Lexus

Designfever’s Interactive Table created for Lexus uses 3D printed models that respond to the user’s movements when they are in contact with the screen of an iPad, letting you know