{"id":1212,"date":"2012-07-28T15:50:54","date_gmt":"2012-07-28T13:50:54","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s7-grafica\/c36-grafica\/reverse-innovation-signal-expert-protection-nuovo-progetto-grafico\/"},"modified":"2024-05-17T22:49:18","modified_gmt":"2024-05-17T20:49:18","slug":"reverse-innovation-signal-expert-protection-nuovo-progetto-grafico","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/grafica\/reverse-innovation-signal-expert-protection-nuovo-progetto-grafico\/","title":{"rendered":"Reverse Innovation \/  Signal Expert Protection, nuovo progetto grafico","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Specializzato in brand e product design, lo studio italiano <a class=\"jcepopup\" href=\"http:\/\/www.reverseinnovation.com\" target=\"_blank\" rel=\"nofollow noopener\">Reverse Innovation<\/a> ha sviluppato il progetto grafico per la nuova gamma di dentifrici Signal Expert Protection di Unilever, destinato al mercato globale.<\/p>\n\n\n\n<p>Per comunicare in modo incisivo le propriet\u00e0 del prodotto che si ispira alle azioni del filo interdentale e del collutorio, \u00e8 stato impiegato un linguaggio che rimanda alla ricerca scientifica che lo contraddistingue. I creative directors di Reverse Innovation, Alice Tacconi e Mirco Onesti, raccontano che il progetto \u00e8 stato realizzato con l&#8217;obiettivo di far risaltare la novit\u00e0 a scaffale nella grande distribuzione, rispettando la brand identity e confermando con elementi visivi le qualit\u00e0 del prodotto.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"479\" data-attachment-id=\"8762\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/grafica\/reverse-innovation-signal-expert-protection-nuovo-progetto-grafico\/attachment\/reverse-innovation-signal-02\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/07\/benedetto_reverse_innovation_signal_reverse_innovation_signal_02.jpg\" data-orig-size=\"720,479\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;11&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D700&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1342019224&quot;,&quot;copyright&quot;:&quot;\\u00a9 Thomas Libis&quot;,&quot;focal_length&quot;:&quot;32&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0.00625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"reverse innovation signal 02\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/07\/benedetto_reverse_innovation_signal_reverse_innovation_signal_02-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/07\/benedetto_reverse_innovation_signal_reverse_innovation_signal_02.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/07\/benedetto_reverse_innovation_signal_reverse_innovation_signal_02.jpg\" alt=\"reverse innovation signal 02\" class=\"wp-image-8762\" srcset=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/07\/benedetto_reverse_innovation_signal_reverse_innovation_signal_02.jpg 720w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/07\/benedetto_reverse_innovation_signal_reverse_innovation_signal_02-100x66.jpg 100w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Foto: Thomas Libis<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Meno convenzionale e pi\u00f9 raffinata, la confezione in PET \u2013 dotata di una zona trasparente che evidenzia il tubo di dentifricio \u2013 fa percepire immediatamente che si tratta di una linea premium. La predominanza del blu, abbinato all&#8217;argento, ricorda l&#8217;ambiente tecnico di un laboratorio e, principalmente, evoca sensazioni di freschezza e pulizia. La movimentata figura del DNA e l&#8217;esagono dentro cui si vedono in zoom, come in un microscopio, le particelle igienizzanti della formula rendono l&#8217;idea di un prodotto evoluto e offrono dinamismo al pack. Il particolare font in stile tecnologico usato nel nome della gamma ribadisce il concept da veicolare. Un&#8217;ordinata tabella facilita la comprensione dei benefici. Le varianti sono identificabili ognuna da un dettaglio di colore in armonia con l&#8217;immagine standard progettata per il dentifricio.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"479\" data-attachment-id=\"8763\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/grafica\/reverse-innovation-signal-expert-protection-nuovo-progetto-grafico\/attachment\/reverse-innovation-signal-01\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/07\/benedetto_reverse_innovation_signal_reverse_innovation_signal_01.jpg\" data-orig-size=\"720,479\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;Francesco Zanet www.zanetphoto.c&quot;,&quot;camera&quot;:&quot;NIKON D700&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1341154266&quot;,&quot;copyright&quot;:&quot;Francesco Zanet www.zanetphoto.com&quot;,&quot;focal_length&quot;:&quot;70&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0.00625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"reverse innovation signal 01\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/07\/benedetto_reverse_innovation_signal_reverse_innovation_signal_01-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/07\/benedetto_reverse_innovation_signal_reverse_innovation_signal_01.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/07\/benedetto_reverse_innovation_signal_reverse_innovation_signal_01.jpg\" alt=\"reverse innovation signal 01\" class=\"wp-image-8763\" srcset=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/07\/benedetto_reverse_innovation_signal_reverse_innovation_signal_01.jpg 720w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/07\/benedetto_reverse_innovation_signal_reverse_innovation_signal_01-100x66.jpg 100w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Foto: Francesco Zanet<\/figcaption><\/figure>\n<\/div>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Specializzato in brand e product design, lo studio italiano Reverse Innovation ha sviluppato il progetto grafico per la nuova gamma di dentifrici Signal Expert Protection di Unilever, destinato al mercato globale.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":8761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[14],"tags":[441,1564,2375],"class_list":["post-1212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grafica","tag-packaging","tag-pet","tag-reverse-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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