{"id":1563,"date":"2012-09-21T15:14:46","date_gmt":"2012-09-21T13:14:46","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/luca-scarpellini-e-ilaria-innocenti-usedesign-evergreen\/"},"modified":"2024-05-18T22:55:22","modified_gmt":"2024-05-18T20:55:22","slug":"luca-scarpellini-e-ilaria-innocenti-usedesign-evergreen","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/luca-scarpellini-e-ilaria-innocenti-usedesign-evergreen\/","title":{"rendered":"Luca Scarpellini e Ilaria Innocenti \/ UseDesign Evergreen","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Il progetto <strong>evergreen<\/strong> nasce dall&#8217;attenta osservazione della diffusa sindrome di Down e dal particolare effetto che trasforma normali esseri umani in persone estremamente speciali, in ragazzi e ragazze &#8220;sempreverdi&#8221;: anime troppo grandi per rimanere contenute in un normale corpo umano. <strong>Luca Scarpellini<\/strong> e <strong>Ilaria Innocenti<\/strong> si incontrano nuovamente dopo il successo del Fuorisalone di Milano del 2010 per realizzare una nuova linea di oggetti per la casa e l&#8217;ufficio, diversa dalla precedente, pi\u00f9 profonda, legata ad una visione ottimistica della vita. Con i nuovi prodotti della linea evergreen, Ilaria Innocenti e Luca Scarpellini intraprendono uno studio del fenomeno, approfondendolo realizzando oggetti di design che contengano al loro interno due mondi opposti. Proprio come nei ragazzi portatori della sindrome di Down, per i quali si assiste ad una diversa evoluzione di anima e corpo, il contenuto e il contenitore di questi nuovi prodotti provengono da due categorie contrapposte.<\/p>\n\n\n\n<p><em>&#8220;Con questa linea abbiamo cercato di realizzare oggetti la cui nuova funzionalit\u00e0 fosse l&#8217;esatto opposto di quella dell&#8217;oggetto di partenza &#8211; affermano i due designer &#8211; e stiamo lavorando per arricchire costantemente il catalogo evergreen di nuovi, divertenti e significativi, prodotti&#8221;<\/em>.<\/p>\n\n\n\n<p>Lavagnette luminose che ci costringono a scrivere a mano sul vecchio monitor digitale di un computer, caffettiere e tazze impossibili da riempire perch\u00e9 trasformate in impianti audio da ufficio e stimate riviste di settore che diventano divertenti puzzle per i nostri bambini sono solo alcuni dei prodotti evergreen firmati useDesign e ilaria.i.<\/p>\n\n\n\n<p><strong>Colombina<\/strong> \u00e8 la nuova seduta firmata useDesign, progettata e realizzata a mano da Luca Scarpellini utilizzando materiali riciclati e riciclabili, stoffe di recupero e scarto industriali come imbottitura.<br>Le pregiate stoffe che formano i coloratissimi cuscini sfoderabili sono cucite una ad una e le imbottiture interne sono state realizzate tramite filo di cotone recuperato dall&#8217;industria alimentare. Il cartone e il legno che compongono il corpo del puof sono realizzati con materiali riciclati e lavorati a mano.<br>Le sedute Colombina sono disponibili in tre versioni: Flat, Deluxe e Street, ognuna caratterizzata da una diversa lavorazione del tubo di cartone e del piano in legno, rivestimento in carta bianca per la versione Flat, rivestimento in alcantara di recupero e piano inciso a laser per la versione Deluxe e cartone grezzo e piano in legno verniciato per la versione Street.<br>Ogni seduta \u00e8 diversa dalle altre per colori ed abbinamenti per portare nelle vostre case e nei vostri locali pubblici dei comodi ed ecologici puof trasformabili, all&#8217;occorrenza, in simpatici tavolini.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"963\" data-attachment-id=\"9401\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/luca-scarpellini-e-ilaria-innocenti-usedesign-evergreen\/attachment\/usedesign-dolby\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Dolby.jpg\" data-orig-size=\"720,963\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;11&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D700&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1300199137&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;60&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.01&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"useDesign Dolby\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Dolby-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Dolby.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Dolby.jpg\" alt=\"useDesign Dolby\" class=\"wp-image-9401\"\/><figcaption class=\"wp-element-caption\">useDesign Dolby<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"963\" data-attachment-id=\"9402\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/luca-scarpellini-e-ilaria-innocenti-usedesign-evergreen\/attachment\/usedesign-paddy\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Paddy.jpg\" data-orig-size=\"720,963\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;22&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D700&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1300883217&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;60&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.01&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"useDesign Paddy\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Paddy-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Paddy.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Paddy.jpg\" alt=\"useDesign Paddy\" class=\"wp-image-9402\"\/><figcaption class=\"wp-element-caption\">useDesign Paddy<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"963\" data-attachment-id=\"9403\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/luca-scarpellini-e-ilaria-innocenti-usedesign-evergreen\/attachment\/usedesign-summer-2012-coperchio\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_coperchio.jpg\" data-orig-size=\"720,963\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.5&quot;,&quot;credit&quot;:&quot;Luca Scarpellini&quot;,&quot;camera&quot;:&quot;Canon EOS 400D DIGITAL&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1341396489&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;800&quot;,&quot;shutter_speed&quot;:&quot;0.0125&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"useDesign Summer 2012 coperchio\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_coperchio-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_coperchio.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_coperchio.jpg\" alt=\"useDesign Summer 2012 coperchio\" class=\"wp-image-9403\"\/><figcaption class=\"wp-element-caption\">useDesign Summer 2012 coperchio<\/figcaption><\/figure>\n<\/div>\n\n\n<p>La<strong> Summer 2012<\/strong> \u00e8 una edizione limitata di orologi, lampade e portafoto, ognuno realizzato in 12 copie e disponibile in 4 colorazioni diverse (viola, azzurro, giallo e verde).<br>I colori pastelli e divertenti e la cura dei dettagli attraverso l\u2019utilizzo di plexiglass tagliato al laser e raffinate verniciature fanno di questa collezione una vera chicca per i collezionisti!<br>Le linee semplici, le colorazioni allegre rendono questa linea di prodotti useDesign il regalo ideale.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"962\" data-attachment-id=\"9404\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/luca-scarpellini-e-ilaria-innocenti-usedesign-evergreen\/attachment\/usedesign-summer-2012-imbuto\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_imbuto.jpg\" data-orig-size=\"720,962\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;Luca Scarpellini&quot;,&quot;camera&quot;:&quot;Canon EOS 400D DIGITAL&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1341395232&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.01&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"useDesign Summer 2012 imbuto\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_imbuto-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_imbuto.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_imbuto.jpg\" alt=\"useDesign Summer 2012 imbuto\" class=\"wp-image-9404\"\/><figcaption class=\"wp-element-caption\">useDesign Summer 2012 imbuto<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"963\" data-attachment-id=\"9405\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/luca-scarpellini-e-ilaria-innocenti-usedesign-evergreen\/attachment\/usedesign-summer-2012-moka\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_moka.jpg\" data-orig-size=\"720,963\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;Luca Scarpellini&quot;,&quot;camera&quot;:&quot;Canon EOS 400D DIGITAL&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1341393871&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"useDesign Summer 2012 moka\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_moka-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_moka.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_moka.jpg\" alt=\"useDesign Summer 2012 moka\" class=\"wp-image-9405\"\/><figcaption class=\"wp-element-caption\">useDesign Summer 2012 moka<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"963\" data-attachment-id=\"9406\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/luca-scarpellini-e-ilaria-innocenti-usedesign-evergreen\/attachment\/usedesign-summer-2012-telefono\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_telefono.jpg\" data-orig-size=\"720,963\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;Luca Scarpellini&quot;,&quot;camera&quot;:&quot;Canon EOS 400D DIGITAL&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1341393009&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"useDesign Summer 2012 telefono\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_telefono-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_telefono.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Summer_2012_telefono.jpg\" alt=\"useDesign Summer 2012 telefono\" class=\"wp-image-9406\"\/><figcaption class=\"wp-element-caption\">useDesign Summer 2012 telefono<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"962\" data-attachment-id=\"9407\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/luca-scarpellini-e-ilaria-innocenti-usedesign-evergreen\/attachment\/usedesign-ufo-01\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Ufo_01.jpg\" data-orig-size=\"720,962\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;Luca Scarpellini&quot;,&quot;camera&quot;:&quot;Canon EOS 400D DIGITAL&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1342579954&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"useDesign Ufo 01\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Ufo_01-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Ufo_01.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Ufo_01.jpg\" alt=\"useDesign Ufo 01\" class=\"wp-image-9407\"\/><figcaption class=\"wp-element-caption\">useDesign Ufo 01<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Vi domandate mai che fine fanno i piatti e le ciotole che senza alcun rimorso abbandonate nei mercatini delle pulci in cambio di pochi spiccioli? Interi tavoloni in legno sui quali si ammassano porcellane e ceramiche di tutti i colori e di tutte le dimensioni che non aspettano altro di servire nuovamente un bambino, una gentile signora o un\u2019intera famiglia. Piatti, scodelle, tazze e bicchieri che non si rassegnano, non si abbandonano ad una vita tra i rifiuti. Sperano un giorno di poter varcare nuovamente la soglia di una casa e tornare ad essere i veri protagonisti delle nostre abitazioni.<\/p>\n\n\n\n<p>La collezione<strong> u.fo<\/strong>, progettata da <strong>Luca Scarpellin<\/strong>i e da <strong>Matteo Placucci<\/strong> per useDesign dona ai vecchi e sbeccati piatti e scodelle una nuova vita all\u2019interno delle vostre case ..e sarete voi a scegliere i piatti che pi\u00f9 vi aggradano tra i tanti a disposizione.<br>La scelta del piatto avviene perci\u00f2 attraverso un processo di empatizzazione con l\u2019oggetto di scarto che diventa un divertente lampadario che illuminer\u00e0 le vostre serate in compagnia di un buon libro.<\/p>\n\n\n\n<p>Decine, centinaia di piatti, tutti diversi e tutti provvisti di un foro centrale (da qui il nome u.fo, ovvero Unico FOro) assemblati con gusto e armonia.<br>Il prezzo contenuto dato dalla semplicit\u00e0 della lavorazione e la possibilit\u00e0 di personalizzazione sono le carte vincenti di questa nuova linea di prodotti firmata useDesign!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"962\" data-attachment-id=\"9408\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/luca-scarpellini-e-ilaria-innocenti-usedesign-evergreen\/attachment\/usedesign-ufo-02\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Ufo_02.jpg\" data-orig-size=\"720,962\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;4.5&quot;,&quot;credit&quot;:&quot;Luca Scarpellini&quot;,&quot;camera&quot;:&quot;Canon EOS 400D DIGITAL&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1342578622&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.004&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"useDesign Ufo 02\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Ufo_02-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Ufo_02.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Ufo_02.jpg\" alt=\"useDesign Ufo 02\" class=\"wp-image-9408\"\/><figcaption class=\"wp-element-caption\">useDesign Ufo 02<\/figcaption><\/figure>\n<\/div>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Il progetto evergreen nasce dall&#8217;attenta osservazione della diffusa sindrome di Down e dal particolare effetto che trasforma normali esseri umani in persone estremamente speciali, in ragazzi e ragazze &#8220;sempreverdi&#8221;: anime troppo grandi per rimanere contenute in un normale corpo umano.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":9400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[13],"tags":[2544,1343],"class_list":["post-1563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-luca-scarpellini","tag-riuso"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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Dopo aver studiato Architettura all'Universit\u00e0 di Firenze, si \u00e8 impegnato in molteplici campi: comunicazione grafica, progettazione di allestimenti fieristici, brand design, Interior Design.","sameAs":["http:\/\/benedettofiori.com","https:\/\/www.facebook.com\/benedettofiori","https:\/\/x.com\/benedettofiori"],"url":"https:\/\/socialdesignmagazine.com\/mag\/author\/benedetto\/"}]}},"jetpack_featured_media_url":"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/09\/benedetto_luca_scarpellini_macef_2012_useDesign_Colombina.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6cV7V-pd","gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts\/1563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/comments?post=1563"}],"version-history":[{"count":1,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts\/1563\/revisions"}],"predecessor-version":[{"id":60558,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts\/1563\/revisions\/60558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/media\/9400"}],"wp:attachment":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/media?parent=1563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/categories?post=1563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/tags?post=1563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}