{"id":1650,"date":"2012-10-31T21:00:00","date_gmt":"2012-10-31T20:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/qualita-e-positivita-catalano-al-cersaie-2012\/"},"modified":"2024-05-20T14:26:28","modified_gmt":"2024-05-20T12:26:28","slug":"qualita-e-positivita-catalano-al-cersaie-2012","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/qualita-e-positivita-catalano-al-cersaie-2012\/","title":{"rendered":"Qualit\u00e0 e positivit\u00e0: Catalano al cersaie 2012","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Qualit\u00e0 e positivit\u00e0: sono queste le parole chiave attorno a cui ha ruotato la presenza di Catalano<\/a> a Cersaie 2012. Accanto all’indiscussa qualit\u00e0 dei prodotti – elemento fondamentale e imprescindibile, sul quale da anni si costruisce, si accresce e consolida la credibilit\u00e0 e la percezione del marchio \u2013 ha spiccato l’atteggiamento positivo dell’azienda, che prosegue nel percorso intrapreso quasi mezzo secolo fa all’insegna della creativit\u00e0, dell’innovazione e dell’etica del lavoro.<\/p>\n\n\n\n

Per quanto la qualit\u00e0 sia un risultato in gran parte raggiunto in tutte le sue declinazioni \u2013 dal prodotto alla comunicazione e al servizio \u2013 Catalano continua a spostare sempre pi\u00f9 in alto il livello della sfida, coniugando la ricerca del design all’innovazione tecnologica, all’ampliamento di gamma e alla diversificazione tipologica. Sono nate cos\u00ec le numerose proposte di implementazione e completamento delle collezioni per alcuni dei prodotti pi\u00f9 recenti, come Impronta di Fuksas, e per altri ormai diventati dei classici, tra cui le famiglie Premium (con i formati offscale e le nuove dimensioni) e Zero, protagonista del progetto \u201c3×54\u201d, trionfo di versatilit\u00e0 – e oggetto di sperimentazione, con il nuovo lavabo da appoggio 48 Orange. In scena a Cersaie, inoltre, significative innovazioni come il coprivaso multifunzione CataClean o il nuovo smalto di derivazione nanotecnologica CataGlaze.<\/p>\n\n\n

\n
\"catalano<\/figure>\n<\/div>\n\n\n

Un progetto speciale: \u201c3×54\u201d<\/strong><\/p>\n\n\n\n

Si tratta di \u201c3×54\u201d – 3 vasi per 54 lavabi: un progetto speciale che comprende 162 diversi abbinamenti, studiato per anticipare e rispondere in modo flessibile e personalizzato alle pi\u00f9 specifiche esigenze della propria clientela. \u201c3×54\u201d \u00e8 la formula delle combinazioni possibili tra i tre wc della famiglia Zero (55, 50 e 45) e 54 lavabi delle diverse collezioni. Un fiore all’occhiello dell’azienda, una proposta strategica che ha dimostrato la capacit\u00e0 di Catalano di sviluppare prodotti in grado di dialogare e abbinarsi, con estrema versatilit\u00e0 ed eccellenti risultati estetici e funzionali, a numerosi modelli differenti.<\/p>\n\n\n

\n
\"catalano<\/figure>\n<\/div>\n\n
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Qualit\u00e0 e positivit\u00e0: sono queste le parole chiave attorno a cui ha ruotato la presenza di Catalano a Cersaie 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