{"id":1705,"date":"2012-11-27T08:00:00","date_gmt":"2012-11-27T07:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/barceloneta-serralunga\/"},"modified":"2024-05-20T22:45:57","modified_gmt":"2024-05-20T20:45:57","slug":"barceloneta-serralunga","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/barceloneta-serralunga\/","title":{"rendered":"BARCELONETA \/ SERRALUNGA","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

La \u201cBarcellona\u201d una seduta che dal 1929 \u00e8 diventata un\u2019icona del design moderno, fu progettata da Ludwig Mies van der Rohe<\/a> in occasione dell’Esposizione universale di Barcellona<\/a>, per il padiglione tedesco<\/a> (anch’esso di Mies van der Rohe). Un simbolo di eleganza, raffinatezza che da un tocco di classe ad ogni interno che arreda, abbraccia una nuova sfida, quella di adattarsi anche all\u2019esterno, mantenendo il suo intramontabile charme.<\/p>\n\n\n\n

Questa idea \u00e8 stata sviluppata dalla ditta italiana Serralunga<\/a>, con la designer Raffaella Mangiarotti (deepdesign) creando \u201c BARCELLONETA\u201d la nuova poltrona impilabile per il giardino, presentata al Salone del Mobile nel 2010 nella collezione \u201c tr\u00e0 passato e futuro\u201d che riesce ad essere estremamente contemporanea, anche quando guarda al passato, ma che lo fa con occhi del tutto nuovi.<\/p>\n\n\n\n

\n
\"MIEpol21jp\"<\/figure>\n\n\n\n
\"Barceloneta\"<\/figure>\n<\/figure>\n\n\n
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\"barceloneta<\/figure>\n<\/div>\n\n
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\"barceloneta<\/figure>\n<\/div>\n\n\n

L’azienda Serralunga ha voluto rivisitare la sedia di Mies per trasformarla in una seduta pratica comoda anche per l\u2019esterno e resa impilabile per risparmiare spazio.<\/p>\n\n\n\n

Forse questa nuova soluzione \u00e8 riuscita a sciogliere la contraddizione che la \u201cBarcellona\u201d aveva con la filosofia di Mies in quanto lui \u00e8 conosciuto come un designer del Bauhaus, uno che proponeva arredamento funzionale, da produrre in quantit\u00e0 per le masse, mentre la sua sedia \u00e8 sia costosa che di difficile produzione per la massa.<\/p>\n\n\n

\n
\"818083-1835\"<\/figure>\n<\/div>\n\n
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\"prod47<\/figure>\n<\/div>\n\n\n

BARCELONETA \u00e8 una sedia in poliuretano e struttura in alluminio verniciato per esterni con protezione agli UV, resistente agli agenti atmosferici. Una seduta innovativa, comoda e pensata anche per l\u2019esterno.<\/p>\n\n\n\n

La caratteristica innovativa di Barceloneta \u00e8 l\u2019impilabilit\u00e0, per andare incontro ad esigenze di spazio e quindi ideale anche per il contract. Per la seduta,invece della classica pelle, \u00e8 stata utilizzata la plastica, conservando l\u2019effetto capitonn\u00e8. Il sapiente utilizzo dello stampaggio rotazionale della plastica di Serralunga ha conservato il mood classico del prodotto ma allo stesso tempo lo ha reso contemporaneo e informale. La nuova Barceloneta \u00e8 una rivisitazione che nasce per rispondere alle attuali esigenze della vita outdoor, nautica e nei locali.<\/p>\n\n\n\n

I colori a scelta sono il bianco avorio, il nero, il rosso e il moka.<\/p>\n\n\n\n

DIMENSIONI:
Lunghezza massima 76cm
Larghezza massima 74cm
Altezza massima 77cm<\/p>\n\n\n\n

Con questo nuovo design forse si \u00e8 arrivati alla vera sintesi dell\u2019ideologia di Mies: eleganza, funzionalit\u00e0 e produzione industriale di massa, portando eleganze in un contesto meno formale come pu\u00f2 essere quello di un ambiente esterno.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Questa idea \u00e8 stata sviluppata dalla ditta italiana Serralunga, con la designer Raffaella Mangiarotti (deepdesign) creando \u201c BARCELLONETA\u201d la nuova poltrona impilabile per il giardino<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":49,"featured_media":10051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[13],"tags":[2659,2715],"class_list":["post-1705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-mies-van-der-rohe","tag-raffaella-mangiarotti"],"yoast_head":"\nBARCELONETA 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