{"id":1708,"date":"2012-11-25T10:36:49","date_gmt":"2012-11-25T09:36:49","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/milanocentrale-il-nuovo-brand-del-designer-milanese-maurizio-duranti\/"},"modified":"2024-05-20T22:37:53","modified_gmt":"2024-05-20T20:37:53","slug":"milanocentrale-il-nuovo-brand-del-designer-milanese-maurizio-duranti","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/milanocentrale-il-nuovo-brand-del-designer-milanese-maurizio-duranti\/","title":{"rendered":"MILANOCENTRALE, il nuovo brand del designer milanese Maurizio Duranti","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Chi ha detto che gli industrial designer possono progettare solo linee di arredamento? A questa provocazione ha risposto il designer milanese Maurizio Duranti con MILANOCENTRALE, il nuovo brand di occhiali in stile States anni Cinquanta.<\/p>\n\n\n\n<p>Appassionato di occhiali, che cambia come fossero cravatte anche pi\u00f9 volte al giorno, Maurizio Duranti da tempo meditava su come dar forma a questo vezzo. Dopo aver messo a punto la prima linea di occhiali, ha deciso di fare le cose in grande e creare un nuovo marchio. <br>Nasce cos\u00ec MILANOCENTRALE, il brand di occhiali che unisce l\u2019innovativo mondo del design a quello glamour del fashion.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1032\" data-attachment-id=\"10063\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/milanocentrale-il-nuovo-brand-del-designer-milanese-maurizio-duranti\/attachment\/milanocentrale-2\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/11\/benedetto_milanocentrale_MILANOCENTRALE-2.jpg\" data-orig-size=\"720,1032\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MILANOCENTRALE-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/11\/benedetto_milanocentrale_MILANOCENTRALE-2-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/11\/benedetto_milanocentrale_MILANOCENTRALE-2.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/11\/benedetto_milanocentrale_MILANOCENTRALE-2.jpg\" alt=\"MILANOCENTRALE-2\" class=\"wp-image-10063\"\/><\/figure>\n<\/div>\n\n\n<p>Nessun complemento d\u2019arredo, nessun mobile, solo occhiali dalle linee pure e geometriche, alla ricerca di classe e semplicit\u00e0 senza tempo. <br>I modelli di MILANOCENTRALE si distinguono per le loro forme eleganti, ma la caratteristica irrinunciabile \u00e8 la linearit\u00e0 della parte superiore dell\u2019occhiale, quasi tirata con la riga, proprio come farebbe un buon designer. Questo \u00e8 l\u2019elemento di riconoscibilit\u00e0 pi\u00f9 evidente di qualunque logo. Lo stesso varr\u00e0 anche per tutti i modelli futuri: un particolare formale che sar\u00e0 la firma del marchio MILANOCENTRALE.<\/p>\n\n\n\n<p>Anche le aste hanno forme lineari, un forte richiamo alla moda americana degli anni Cinquanta di Cary Grant e Rock Hudson. <br>Tutta la collezione \u00e8 sapientemente realizzata dagli esperti di un noto laboratorio artigianale. Particolare attenzione \u00e8 rivolta anche ai materiali, selezionati tramite un\u2019attenta e scrupolosa ricerca nel panorama degli acetati pi\u00f9 sofisticati. <br>Molte saranno le versioni disponibili, con colori e finiture originali: dalla forma tonda a quella rettangolare, dalla tinta unita all\u2019animalier passando per finiture multicolor, senza mai scivolare nell\u2019eccessivo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1479\" data-attachment-id=\"10064\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/milanocentrale-il-nuovo-brand-del-designer-milanese-maurizio-duranti\/attachment\/milanocentrale-3\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/11\/benedetto_milanocentrale_MILANOCENTRALE-3.jpg\" data-orig-size=\"720,1479\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MILANOCENTRALE-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/11\/benedetto_milanocentrale_MILANOCENTRALE-3-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/11\/benedetto_milanocentrale_MILANOCENTRALE-3.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/11\/benedetto_milanocentrale_MILANOCENTRALE-3.jpg\" alt=\"MILANOCENTRALE-3\" class=\"wp-image-10064\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1018\" data-attachment-id=\"10065\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/milanocentrale-il-nuovo-brand-del-designer-milanese-maurizio-duranti\/attachment\/milanocentrale-4\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/11\/benedetto_milanocentrale_MILANOCENTRALE-4.jpg\" data-orig-size=\"720,1018\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MILANOCENTRALE-4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/11\/benedetto_milanocentrale_MILANOCENTRALE-4-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/11\/benedetto_milanocentrale_MILANOCENTRALE-4.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/11\/benedetto_milanocentrale_MILANOCENTRALE-4.jpg\" alt=\"MILANOCENTRALE-4\" class=\"wp-image-10065\"\/><\/figure>\n<\/div>\n\n\n<p>MILANOCENTRALE \u00e8 design, \u00e8 fashion, \u00e8 stile, \u00e9 ricerca, \u00e8 glamour, \u00e8 Milano-Italy.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Chi ha detto che gli industrial designer possono progettare solo linee di arredamento? A questa provocazione ha risposto il designer milanese Maurizio Duranti con MILANOCENTRALE, il nuovo brand di occhiali in stile States anni Cinquanta.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":10062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[13],"tags":[2459,2719,181,2718],"class_list":["post-1708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-fashion-design","tag-maurizio-duranti","tag-milano","tag-occhiali"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MILANOCENTRALE, il nuovo brand del designer milanese Maurizio Duranti - Social Design Magazine<\/title>\n<meta name=\"description\" content=\"Chi ha detto che gli industrial designer possono progettare solo linee di arredamento? A questa provocazione ha risposto il designer milanese Maurizio Duranti con MILANOCENTRALE, il nuovo brand di occhiali in stile States anni Cinquanta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialdesignmagazine.com\/mag\/design\/milanocentrale-il-nuovo-brand-del-designer-milanese-maurizio-duranti\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MILANOCENTRALE, il nuovo brand del designer milanese Maurizio Duranti - Social Design Magazine\" \/>\n<meta property=\"og:description\" content=\"Chi ha detto che gli industrial designer possono progettare solo linee di arredamento? 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