{"id":1771,"date":"2013-01-10T08:00:00","date_gmt":"2013-01-10T07:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/packaging-reverse-innovation-vince-tre-importanti-premi-con-linnovativo-packaging-progettato-per-ansell\/"},"modified":"2024-05-21T22:40:10","modified_gmt":"2024-05-21T20:40:10","slug":"packaging-reverse-innovation-vince-tre-importanti-premi-con-linnovativo-packaging-progettato-per-ansell","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/packaging-reverse-innovation-vince-tre-importanti-premi-con-linnovativo-packaging-progettato-per-ansell\/","title":{"rendered":"Packaging: Reverse Innovation vince tre importanti premi con l\u2019innovativo packaging progettato per Ansell","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Un packaging rivoluzionario<\/strong> non passa inosservato.<\/p>\n\n\n\n

L\u2019originale veste grafico-strutturale progettata da  Reverse Innovation<\/strong> per la linea di gel lubrificanti intimi di  Ansell Limited<\/strong>  si \u00e8 appena aggiudicata tre importanti premi: Good Design Award 2012<\/strong> del Chicago Athenaeum Museum (categoria Graphics\/Identity\/Packaging),  Brand Identity Grand Prix 2012<\/strong>  di TVN Media Group (categoria Packaging Farmaceutici) e  Mediastars<\/strong>  di Media Star Editore (categoria Serie Coordinata No Food e Special Star per Graphic e Structural Design).<\/p>\n\n\n\n

Alice Tacconi e Mirco Onesti, partners di  Reverse Innovation<\/strong>, raccontano che \u00e8 la prima volta che lo studio partecipa a questi concorsi ed essere premiati rappresenta un segno distintivo e gratificante per il proprio lavoro.<\/p>\n\n\n\n

\u201cSiamo molto orgogliosi di aver ricevuto questi tre significativi riconoscimenti per la creativit\u00e0 progettuale della nostra squadra. Per un’agenzia che porta l’innovazione nel nome, trattasi di ulteriori stimoli per continuare a puntare sull’avanguardia abbinata alla massima qualit\u00e0 dei progetti\u201d.<\/em><\/p>\n\n\n

\n
\"packaging
Foto: Francesco Zanet<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

<\/em> Il lavoro premiato si concentrava sul  restyling grafico-strutturale<\/strong>  per la range globale di gel lubrificanti intimi a marchio Lifestyles, Manix e Unimil Il pack \u00e8 stato curato nei dettagli per distinguersi, incuriosire, trasmettere affidabilit\u00e0 e far volare l’immaginazione con un intrinseco e raffinato tocco di sensualit\u00e0.  Per la sua inedita  struttura \u00e8 stata richiesta una design registration.<\/p>\n\n\n\n

Il connubio tra forme stabili e sinuose dell’oggetto crea una shape iconografica che rafforza l’identit\u00e0 della marca ed  innova il linguaggio di questa categoria di prodotto<\/strong>.  Il meccanismo di getto disegnato  ad hoc<\/strong>  \u00e8 facile da  utilizzare e dotato di sistema di bloccaggio. L’impugnatura offre  comodit\u00e0 <\/strong> ed il  suggestivo anello<\/strong>  che  caratterizza il top \u00e8 anche una  ludica e funzionale presa<\/strong>. Il tutto \u00e8  un’assoluta novit\u00e0<\/strong>  in un settore dove  prevalgono flaconi da catalogo e cos\u00ec tanti produttori si differenziano solo per la comunicazione grafica.<\/p>\n\n\n

\n
\"packaging
Foto: Francesco Zanet<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

La nuova veste grafica, armoniosa e coerente con la brand, permette che le principali informazioni sul prodotto siano immediatamente identificabili. Cinque intensi colori che sfumano indicano le fragranze e alludono ad una  escalation di piacevoli sensazioni. Nel punto vendita, la silhoutte elegante cattura lo sguardo, mentre lo stile essenziale ed efficace della comunicazione visiva ispira fiducia e rassicurazione.  E quando si sposta nel carrello, il nuovo pack risulta discreto, non causando imbarazzo al consumatore.<\/p>\n\n\n\n

In sintesi,  un’immagine inedita, fresca e senza tempo<\/strong>  che si conferma come una firma identificativa di Ansell.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

L\u2019originale veste grafico-strutturale progettata da\u00a0 Reverse Innovation per la linea di gel lubrificanti intimi di\u00a0 Ansell Limited\u00a0 si \u00e8 appena aggiudicata tre importanti premi<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":10375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[13],"tags":[441,2819,2375],"class_list":["post-1771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-packaging","tag-packaging-design","tag-reverse-innovation"],"yoast_head":"\nPackaging: 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