{"id":1786,"date":"2013-01-18T10:30:00","date_gmt":"2013-01-18T09:30:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/foscarini-conferma-la-partnership-con-diesel-una-lighting-collection-dallanima-rock\/"},"modified":"2024-05-23T10:14:02","modified_gmt":"2024-05-23T08:14:02","slug":"foscarini-conferma-la-partnership-con-diesel-una-lighting-collection-dallanima-rock","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/foscarini-conferma-la-partnership-con-diesel-una-lighting-collection-dallanima-rock\/","title":{"rendered":"FOSCARINI conferma la partnership con Diesel: una lighting collection dall’anima rock","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Dopo quattro anni di proficua collaborazione, Foscarini<\/strong> conferma e rilancia il proprio impegno nella home collection “Successful Living”<\/strong>, nata nel 2009 dalla partnership con Diesel<\/strong>. Un bilancio estremamente positivo e un apprezzamento crescente da parte del pubblico per una serie di lampade<\/strong> dalla personalit\u00e0 decisa, con una carica di stile molto forte ed esplicita, che ha portato con s\u00e9 anche ottimi risultati di vendita. “In questi quattro anni abbiamo centrato tutti gli obiettivi commerciali che ci eravamo posti, anche se gli anni in cui \u00e8 avvenuto il lancio della collezione non sono stati certo i pi\u00f9 favorevoli per la situazione economica mondiale”<\/em>, afferma Carlo Urbinati, titolare e fondatore di Foscarini insieme ad Alessandro Vecchiato.<\/p>\n\n\n\n

“Nonostante il difficile contesto, la collezione ha suscitato grande interesse ed ha funzionato molto bene, in particolare nei nostri mercati di riferimento, Europa e Nord America”<\/em>, continua Urbinati, che sottolinea: “Evidentemente l’ipotesi di base era corretta: esiste un pubblico che ama il mood Diesel e desidera portar\/o, oltre che nell’abbigliamento, anche nella propria casa, con prodotti e collezioni che raccontino il suo stile”<\/em>.<\/p>\n\n\n

\n
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Creativit\u00e0, qualit\u00e0 e innovazione<\/strong>: sono questi i valori su cui Foscarini<\/strong> da sempre incentra la propria filosofia aziendale e la propria attivit\u00e0. Da qui \u00e8 partita per raccogliere con entusiasmo quattro anni fa questa importante sfida: trasformare le idee del team creativo Diesel<\/strong> in oggetti dalla perfetta funzionalit\u00e0. “Il coinvolgimento di Foscarini nello sviluppo della nuova collezione \u00e8 stato da subito elevatissimo”<\/em>, racconta Alessandro Vecchiato. “La lunga esperienza nel campo dell’illuminazione ed un importante investimento in termini di energie e risorse hanno consentito di dare forma alle ispirazioni e allo stile Diesel. Lavorare con Diesel ci ha portato in particolare ad esplorare e ad approfondire il mondo dei trattamenti, delle finiture e dei tessuti”<\/em>.<\/p>\n\n\n

\n
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Risultato: una ventina di famiglie di lampade ed una collezione che cresce anno dopo anno con la proposta di nuovi modelli per differenti necessit\u00e0 e utilizzi. Alcune proposte sono diventate veri e propri best seller, ad esempio Fork, lampada ironica ed informale che verr\u00e0 declinata – a partire da Gennaio 2013 -anche in una nuova versione total white.<\/p>\n\n\n\n

“Gestire una collezione cos\u00ec diversa dalla nostra, sviluppata intorno a valori di brand non nostri e rivolta a nuovi target, ci offre la possibilit\u00e0 di avere una prospettiva differente”<\/em>, osserva Urbinati. “Oggi abbiamo maturato chiara consapevolezza di come la collezione viene vissuta dal mercato e quali sono le caratteristiche che incontrano il favore del pubblico”.<\/em><\/p>\n\n\n\n

Dopo quattro anni, la collaborazione tra Diesel e Foscarini si rivela progetto organico e solido, in costante evoluzione, a conferma di un felice incontro tra i diversi alfabeti espressivi del Diesel Creative Team ed il know-how, l’esperienza e l’inesauribile ricerca di Foscarini.<\/p>\n\n\n

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Dopo quattro anni di proficua collaborazione, Foscarini conferma e rilancia il proprio impegno nella home collection “Successful Living”, nata nel 2009 dalla partnership con 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