{"id":1880,"date":"2013-02-15T17:00:00","date_gmt":"2013-02-15T16:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/skate-air-as-design-and-relov-alla-prima-fiera-di-qproduct-designq-di-madrid\/"},"modified":"2024-05-25T14:18:40","modified_gmt":"2024-05-25T12:18:40","slug":"skate-air-as-design-and-relov-alla-prima-fiera-di-qproduct-designq-di-madrid","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/skate-air-as-design-and-relov-alla-prima-fiera-di-qproduct-designq-di-madrid\/","title":{"rendered":"Skate Air | AS Design and Relov alla prima Fiera di “Product Design” di Madrid","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

La prima fiera del Disegno Industriale di Madrid \u00e8 stata inaugurata marted\u00ec 12 febbraio 2013, al COAM ( Colegio Oficial de Arquitectos de Madrid). Ad aprire l\u2019evento il Ministro della Cultura di Spagna Faustino D\u00edaz Fortuny, la Gallerista italiana Rossana Orlandi, \u2028la Direttrice di Superstudio Gisella Borioli, la direttrice di Elle Decor Spagna Marta Riop\u00e9rez.<\/p>\n\n\n\n

Trenta gli espositori provenienti da tutte le parti del mondo tra cui 4 scuole internazionali di progettazione.<\/p>\n\n\n\n

Tra i prodotti esposti spicca Skateair<\/strong>. Il progetto nasce dalla collaborazione di due giovani realt\u00e0 piemontesi: RELOV<\/strong> e AS design<\/strong>. I primi si occupano principalmente di streetwear 100% made in Italy; la seconda \u00e8 una progettista a 360\u00b0 che collabora con diverse aziende e auto produce prodotti in vendita nei musei d\u2019arte contemporanea d\u2019Italia.<\/p>\n\n\n\n

\u201cSkate AIR\u201d \u00e8 un reinterpretazione dello skate \u201ccruiser\u201d old style<\/strong>. L\u2019idea di abbinarlo con un materiale moderno, come il plexiglass trasparente<\/strong>, \u00e8 legata alla volont\u00e0 di far vivere un\u2019esperienza sensoriale fondendo il movimento all\u2019osservazione. Dal punto di vista tecnico la flessibilit\u00e0 del plexiglass permette di amplificare la spinta rendendo lo slancio pi\u00f9 efficace.<\/p>\n\n\n

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www.alessandrascarfodesign.com<\/a> | <\/a>info@alessandrascarfodesign.com<\/a> | T. +393402216101<\/p>\n\n\n\n

www.relov.it\u00a0| <\/a>info@relov.it<\/a>\u00a0| T. +393397688497<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

La prima fiera del Disegno Industriale di Madrid \u00e8 stata inaugurata marted\u00ec 12 febbraio 2013, al COAM (\u00a0Colegio Oficial de Arquitectos de\u00a0Madrid). 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