{"id":1892,"date":"2013-02-20T17:00:00","date_gmt":"2013-02-20T16:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s9-green\/c37-green\/the-green-idea-il-design-ecosostenibile-protagonista-a-tobeeco-2013\/"},"modified":"2024-05-25T14:44:55","modified_gmt":"2024-05-25T12:44:55","slug":"the-green-idea-il-design-ecosostenibile-protagonista-a-tobeeco-2013","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/green\/the-green-idea-il-design-ecosostenibile-protagonista-a-tobeeco-2013\/","title":{"rendered":"The Green Idea: il design ecosostenibile protagonista a toBEeco 2013","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

toBEeco<\/strong>, il progetto di Expocasa<\/strong> nato con l’obiettivo di coinvolgere progettisti e aziende che puntano sull’eco-compatibilit\u00e0<\/strong>, sulla base delle tre linee guida di ECOnomia del progetto, ECOlogia del processo ed ECOmultifunzionalit\u00e0 di prodotto, giunge alla sua quarta edizione. E lo fa nell\u2019anno  in cui Expocasa compie cinquant\u2019anni. L\u2019evento si tiene al Lingotto Fiere  di Torino  dal 2 al 10 marzo<\/strong>  ed \u00e8 organizzato da GL events Italia-Lingotto Fiere.<\/p>\n\n\n\n

Anche nel 2013 toBEeco conserva la sua doppia anima di esposizione e concorso<\/strong>: designer, architetti, creativi, progettisti e aziende hanno la possibilit\u00e0 di esporre con oggetti gi\u00e0 in produzione \u2013 che potranno essere acquistati direttamente dai visitatori \u2013 e di presentare un progetto inedito per concorrere alla selezione.<\/p>\n\n\n\n

Per i designer, dunque, un\u2019opportunit\u00e0 unica di emergere, misurare le opportunit\u00e0 del mercato e far nascere nuove sinergie con operatori e produttori del settore<\/strong>. Requisito per essere in gara \u00e8 l’attinenza con il tema scelto per l’edizione 2013:  SOR-PRENDIMI! <\/strong>Un\u2019invocazione e una richiesta al tempo stesso: le proposte devono avere la capacit\u00e0 di svelare il segreto delle cose quotidiane, gli usi potenziali nascosti negli oggetti di tutti i giorni, quelli pi\u00f9 vicini. La sorpresa sar\u00e0 riuscita quanto pi\u00f9 inatteso sar\u00e0 il cambio del punto di vista rispetto al consueto. La sfida \u2013 ideata da +39DesignManagement \u2013 sta tutta nel dare nuovo senso e nuova funzione alle cose<\/strong>, e le sue parole chiave sono: vicino, semplice, sostenibile.<\/p>\n\n\n\n

La quarta edizione di toBEeco propone inoltre un importante convegno di respiro nazionale sul tema del design al femminile<\/strong>, organizzato in collaborazione con ArchiE20<\/strong>: alcune designer di fama porteranno la propria esperienza personale, raccontando che cosa significhi oggi per una donna  fare la designer, quali siano i requisiti necessari per avere successo e le difficolt\u00e0 a cui hanno dovuto far fronte.<\/p>\n\n\n\n

Tra le novit\u00e0 di quest\u2019anno, infine, i  Tour<\/strong>, intitolati  I segreti della produzione, visite guidate in aziende leader nel settore del design e  i  Workshop<\/strong>, organizzati in collaborazione con la Camera di commercio di Torino,  sui temi del diritto d\u2019autore e dell\u2019ecopackaging. Per partecipare agli appuntamenti in calendario \u00e8 sufficiente registrarsi sul sito expocasa.it\/toBEeco<\/a>, nella sezione Eventi.<\/p>\n\n\n\n

Maggiori informazioni su expocasa.it\/toBEeco<\/a>
toBEeco \u00e8 anche su facebook.com\/toBEeco<\/a> \t\t<\/p>\n\n\n

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toBEeco, il progetto di Expocasa nato con l’obiettivo di coinvolgere progettisti e aziende che puntano sull’eco-compatibilit\u00e0<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":11116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[11],"tags":[1195,1358,2889,81,2888],"class_list":["post-1892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-green","tag-eco","tag-ecosostenibile","tag-expocasa","tag-green","tag-tobeeco"],"yoast_head":"\nThe Green Idea: il design ecosostenibile protagonista a toBEeco 2013 - 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