{"id":1975,"date":"2013-03-19T16:00:00","date_gmt":"2013-03-19T15:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/roberto-paoli-per-seminato-mercadante-cielo-mio-marito-anteprima-salone-del-mobile-2013\/"},"modified":"2024-05-28T21:28:35","modified_gmt":"2024-05-28T19:28:35","slug":"roberto-paoli-per-seminato-mercadante-cielo-mio-marito-anteprima-salone-del-mobile-2013","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/roberto-paoli-per-seminato-mercadante-cielo-mio-marito-anteprima-salone-del-mobile-2013\/","title":{"rendered":"Roberto Paoli per Seminato Mercadante \/ Cielo mio marito! Anteprima Salone del Mobile 2013","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

“Cielo mio marito!” \u00e8 una scarpiera<\/strong> disegnata da Roberto Paoli <\/a>per Seminato Mercadante.
Chi ha detto che sul mercato non esiste una bella scarpiera? Oggi Seminato Mercadante<\/strong> lancia un nuovo prodotto carico di ricercatezza ed ironia e lo fa in occasione del Salone del Mobile 2013<\/strong>. \u201cCielo mio marito!\u201d (questo \u00e8 il suo nome) \u00e8 la prima scarpiera che non nasconderemo dietro una porta o in un ripostiglio.<\/p>\n\n\n\n

“Cielo mio Marito!” gioca sull’infedelt\u00e0 coniugale<\/strong>, si tratta di un contenitore da parete chiuso da un tessuto. A terra dal fronte fuoriescono i piedi nudi di un uomo, ovvero l\u2019amante che si \u00e8 nascosto all\u2019arrivo improvviso del marito.<\/p>\n\n\n\n

I piedi in realt\u00e0 sono un calco di cera e dietro il tessuto ci sono i vani per contenere le scarpe, un ampio spazio per riporre circa 24 calzature.
La presenza dei piedi a terra \u00e8 inoltre un rimando diretto alla funzione dell\u2019oggetto. Aprendo la tenda si scopre infatti che non c\u2019\u00e8 alcun amante nascosto e ci viene invece suggerito come utilizzare il prodotto: delle sottili coppie di bacchette di acciaio percorrono la lunghezza dell\u2019oggetto per riporci sopra le scarpe.
Per chi ha un marito che si lamenta perch\u00e9 non sa dove mettere le scarpe, questo \u00e8 il regalo perfetto!<\/p>\n\n\n

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\"2cielo-mio-marito<\/figure>\n<\/div>\n\n
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\"3cielo-mio-marito<\/figure>\n<\/div>\n\n
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\"5cielo-mio-marito<\/figure>\n<\/div>\n\n
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\"cielo-mio-marito<\/figure>\n<\/div>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

“Cielo mio marito!” \u00e8 una scarpiera disegnata da Roberto Paoli per Seminato Mercadante.
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