{"id":2024,"date":"2013-03-30T12:00:00","date_gmt":"2013-03-30T11:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/curti-metallo-a-youtool-there-was-no-design-before-il-design-che-non-cera-fuorisalone-2013\/"},"modified":"2024-05-28T22:58:42","modified_gmt":"2024-05-28T20:58:42","slug":"curti-metallo-a-youtool-there-was-no-design-before-il-design-che-non-cera-fuorisalone-2013","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/curti-metallo-a-youtool-there-was-no-design-before-il-design-che-non-cera-fuorisalone-2013\/","title":{"rendered":"CURTI METALLO & YOUTOOL THERE WAS NO DESIGN BEFORE (Il design che non c\u2019era), Fuorisalone 2013","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

CURTI METALLO<\/strong> e YOUTOOL<\/strong><\/a> presentano a Milano durante la settimana del design 2013<\/strong> nel distretto di Ventura Lambrate<\/strong>, la prima collezione di arredi interamente prodotta in lamiera e disegnata da 7 giovani studi e designer: PIETRO BASTIA, DANIELA BONI, ERNESTO MESSINEO, MR.LESS & MRS.MORE, ENRICO MARIA PASTORELLO, STUDIO 06, SARA VERLICCHI.<\/p>\n\n\n\n

Il design che non c\u2019era “There was no design before” \u00e8 titolo e tema della mostra che si svolge nell\u2019Autofficina di via Ventura 2<\/strong>. Complementi di arredo pensati e progettati sul web e prodotti da un\u2019azienda terzista<\/strong> che mai prima d\u2019oggi aveva curato una produzione interna di design.
There was no design before intende proporre una riflessione costruttiva, incoraggiando strategie produttive locali abbinate a strategie creative globali e innovative che nascono sul web ma che hanno risultati sostenibili nella realt\u00e0.<\/p>\n\n\n\n

Il nuovo marchio CURTI METALLO nasce infatti da una dinamica di progettazione richiesta in outsourcing a YOUTOOL “design out of the box”<\/strong><\/a>, che promuove attivamente la creativit\u00e0 del design nell\u2019industria per sviluppare progetti di qualit\u00e0, riducendo tempi e costi di realizzazione. YOUTOOL ha selezionato i progetti attraverso un laboratorio on-line seguito da pi\u00f9 di 270 designer.<\/strong>
I prodotti esposti in There was no design before rappresentano una case history che riassume il rapporto creato grazie alla piattaforma youtool.it tra i progettisti e Curti Lamiere, un\u2019impresa terzista storica specializzata nella lavorazione dei metalli che oggi coniuga tradizione artigianale e innovazione tecnologica e ha individuato nel design uno strumento e una risorsa competitiva.<\/p>\n\n\n\n

CURTI METALLO ha prototipato oggetti oltre l\u2019ordinario, dotati di carica identitaria e sense of humor.<\/p>\n\n\n\n

Essenziale e dal design senza tempo con packaging ridotto e low-cost, P-CHAIR<\/strong> di PIETRO BASTIA \u00e8 progettata per essere montata in 5 mosse. La libreria INFINITY<\/strong> disegnata da ERNESTO MESSINEO e CITYBOOK<\/strong> del duo MR.LESS & MRS.MORE sono esempi compiuti di semplicit\u00e0 modulare.<\/p>\n\n\n\n

Nella collezione BRING<\/strong>, degli stessi MR.LESS & MRS.MORE alias ANTONELLA DI LUCA E UBALDO RIGHI, la forma simbolica ed elemento distintivo \u00e8 l\u2019anello che
varia la funzione in relazione alla diversa dimensione: nell’appendiabiti e nel contenitore funge da gancio, mentre nel tavolino diventa \u201cpiercing\u201d e ne facilita
la presa. Il coffee-table EL SOMBRERO<\/a><\/strong>, la seduta ICS<\/a><\/strong> e lo sgabello SADDLE<\/a><\/strong>, tutti a firma dei torinesi di STUDIO 06 (alias ROBERTO GUADRINI, MASSIMO GUGLIELMOTTO, PAOLO MATTIOLO, MASSIMILIANO TURRA) sfidano pesi e spessori della lamiera per raggiungere risultati di estrema leggerezza, complice il colore che mimetizza il materiale e spalanca a interpretazioni formali divertite.<\/p>\n\n\n\n

Con APERTA PARENTESI<\/strong><\/a>, SARA VERLICCHI si fa poetica interprete di un appendiabiti modulare replicabile all\u2019infinito, che dal suolo prende linfa come albero allungato verso il cielo. DANIELA BONI con la lampada UOVO<\/strong> gioca sulla falsa percezione del materiale dipinto.<\/p>\n\n\n\n

Infine cinque interpretazioni per l\u2019ambiente bagno completano C_collection<\/strong> disegnata da ENRICO MARIA PASTORELLO, una linea di arredi nata da un\u2019intuizione formale che interpreta attraverso un segno essenziale, la C, diverse soluzioni per la casa.<\/p>\n\n\n

\n
\"C
C collection Enrico Pastorello<\/figcaption><\/figure>\n<\/div>\n\n
\n
\"BRING
BRING youtool fuorisalone 2013<\/figcaption><\/figure>\n<\/div>\n\n
\n
\"HOUSEBOOK
HOUSEBOOK CITYBOOK<\/figcaption><\/figure>\n<\/div>\n\n
\n
\"HOUSEBOOK
HOUSEBOOK youtool fuorisalone 2013 01<\/figcaption><\/figure>\n<\/div>\n\n
\n
\"HOUSEBOOK
HOUSEBOOK youtool fuorisalone 2013 02<\/figcaption><\/figure>\n<\/div>\n\n
\n
\"HOUSEBOOK
HOUSEBOOK youtool fuorisalone 2013 03<\/figcaption><\/figure>\n<\/div>\n\n
\n
\"UOVO
UOVO youtool fuorisalone 2013<\/figcaption><\/figure>\n<\/div>\n\n
\n
\"INFINITY
INFINITY modular bookcase HR<\/figcaption><\/figure>\n<\/div>\n\n\n

Foto: Luca Capuano<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

CURTI METALLO e YOUTOOL presentano a Milano durante la settimana del design 2013 nel distretto di Ventura Lambrate, la prima collezione di arredi interamente prodotta in lamiera e disegnata da 7 giovani studi e designer<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":11856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[13],"tags":[2956,2512,1258,2721],"class_list":["post-2024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-fuorisalone-2013","tag-salone-del-mobile-2013","tag-ventura-lambrate","tag-youtool"],"yoast_head":"\nCURTI METALLO & YOUTOOL THERE WAS NO DESIGN BEFORE (Il design che non c\u2019era), Fuorisalone 2013 - 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