{"id":2037,"date":"2013-04-03T14:00:00","date_gmt":"2013-04-03T12:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/invisible-design-100-stories-from-the-future-and-beyond-fuorisalone-2013\/"},"modified":"2024-05-31T23:02:43","modified_gmt":"2024-05-31T21:02:43","slug":"invisible-design-100-stories-from-the-future-and-beyond-fuorisalone-2013","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/invisible-design-100-stories-from-the-future-and-beyond-fuorisalone-2013\/","title":{"rendered":"(IN)VISIBLE DESIGN | 100 STORIES FROM THE FUTURE AND BEYOND, Fuorisalone 2013","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Cora Bellotto + Laura Malinverni – Berg – Fernanda Bertini Viegas + Martin Wattenberg – Marc Bretillot + David Edwards – Eyal Bur\u00adstein – Oscar Diaz – Pierre Favresse – Alicia Framis – Amanda Ghassaei – Ai Hasegawa – Anna Haupt + Terese Alstin – Jannis Huelsen – Jin Hyun Jeon – Gabriele Meldaikyte – Nicolas Nova con Katie Miyake, Nancy Kwon e Walton Chiu – Pieter-Jan Pieters – Veronica Ranner – Matt Richardson – Superflux – Thomas Thwaites – Varathit Uthaisri – Andrea Valle – Alissa Van Asseldonk – Imme Van Der Haak – Dane Whitehurst – Dominic Wilcox<\/em><\/p>\n\n\n\n

In un mondo sovra-abitato da segni, prodotti, immagini, esperienze esiste ancora una soglia dell\u2019invisibile? Ma soprattutto, che cosa accade quando il design affronta l\u2019impercepibile, il complesso, l\u2019infinitamente grande\/piccolo, il contro-intuitivo?<\/p>\n\n\n\n

La mostra (In)visibile Design<\/strong> indaga questi nuovi possibili scenari attraverso 26 progetti firmati da designer e artisti interna\u00adzionali, impegnati in ricerche in margine dell\u2019invisibile.<\/p>\n\n\n\n

Il corpo centrale della mostra – una raccolta di progetti, prototipi, installazioni, video – \u00e8 completato da una ricerca per \u201creper\u00adti\u201d – una vasta documentazione di case history ibridate da scienza, tecnologia, arte, letteratura, cinema, grafica – che vanno a delineare uno storytelling esteso e trasversale.<\/p>\n\n\n\n

Con la stessa prospettiva, i progetti in mostra aprono nuovi interrogativi sulle pratiche di processo: accanto alla riscoperta del \u201cmaking\u201d esistono nuove capabilities in grado di produrre una trasformazione cognitiva proiettata oltre il semplice compren\u00addere e pre-vedere (con gli occhi).<\/p>\n\n\n\n

Il risultato \u00e8 un modo di leggere\/interpretare il design come strumento per immaginare, sperimentare e discutere, integrando creativit\u00e0 dei singoli e creativit\u00e0 di network, ricerca, processo e visione.<\/p>\n\n\n\n

Dalla tracciabilit\u00e0 dei venti (Fernanda Bertini Viegas + Martin Wattenberg<\/strong>) alle sollecitazioni del gusto (Marc Bretillot & David Edwards<\/strong>), dalle potenzialit\u00e0 del suono (Pieter Jan Pieters<\/strong>) alle nuove pratiche di narrazione (Matt Richardson<\/strong>), dalla tracciabilit\u00e0 del gesto (Nicolas Nova<\/strong>) sino alle soglie della biologia sintetica (Superflux<\/strong>). In una parola: il futuro.<\/p>\n\n\n\n

\u201cDopo il tema della collaborazione esplorato l\u2019anno scorso con la nostra mostra \u201cMaking Together<\/strong>\u201d<\/em> – spiega Cristina Favini<\/strong>, Strategist & Manager of Design Logotel e Project & Content Manager dell\u2019iniziativa – quest\u2019anno vogliamo dare un segnale forte su come oggi, e sempre pi\u00f9 in futuro, il cambiamento passa attraverso trasformazioni sottili, impercettibili, invisibili appunto. Accade nella nostra vita quotidiana, privata o professionale, cos\u00ec come nel contesto socio-economico di larga scala, sempre pi\u00f9 complesso. E il design, specie nella dimensione intangibile del servizio, \u00e8 una risorsa proprio per far accadere ci\u00f2 che ancora non esiste, per dare forma a ci\u00f2 che ancora non ne ha una\u201d.<\/em><\/p>\n\n\n\n

Per questo, nel corso della settimana di exhibition \u00e8 previsto anche un evento business riservato a manager e imprenditori dal titolo \u201c(In)visible Innovation<\/strong>\u201d: l\u2019innovazione invisibile che, pur non impattando a livello di prodotto tangibile sui clienti finali, produce valore all\u2019interno delle imprese in termini di processi, modelli e, soprattutto, persone. L\u2019evento (a invito) si terr\u00e0 giove\u00add\u00ec 11 aprile alle 15.30 negli stessi spazi Logotel della mostra.<\/p>\n\n\n\n

Milano Ventura Lambrate Design<\/strong>
\n9-14 aprile 2013
\nSpazio Logotel<\/strong>, via Ventura 15
\na cura di Logotel
\nDirezione scientifica Susanna Legrenzi e Stefano Maffei<\/strong>
\nwww.invisible-design.it<\/a><\/p>\n\n\n\n

\n
\"Eye
Eye Candy<\/figcaption><\/figure>\n\n\n\n
\"Invisible
Invisible Bicycle Helmet<\/figcaption><\/figure>\n\n\n\n
\"Little
Little Printer<\/figcaption><\/figure>\n<\/figure>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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