{"id":2047,"date":"2013-04-09T13:00:00","date_gmt":"2013-04-09T11:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/la-rinascente-afrofuture-al-salone-del-mobile-2013\/"},"modified":"2024-06-01T14:46:17","modified_gmt":"2024-06-01T12:46:17","slug":"la-rinascente-afrofuture-al-salone-del-mobile-2013","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/la-rinascente-afrofuture-al-salone-del-mobile-2013\/","title":{"rendered":"La RINASCENTE: AFROFUTURE al Salone del Mobile 2013","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Caricata a tecnologia, alimentata a idee, ossessionata dallo spazio.
Dimenticatevi tutto quello che sapevate sull\u2019Africa. Il secondo continente pi\u00f9 grande del mondo sta viaggiando verso nuove frontiere.\u00a0Nella Settimana del Design<\/strong> avventuratevi in Rinascente<\/strong> e scoprite la cultura Afrofuturistica del design<\/strong>.\u00a0Nel suo flagship store la Rinascente celebra con stile dinamico il Salone del Mobile 2013<\/strong><\/a> presentando Afrofuture<\/strong>. Attraverso new media, eventi e performance, dar\u00e0 voce alla straordinaria rivoluzione tecnologica africana e al modo in cui sta radicalmente definendo nuove nozioni di design.<\/p>\n\n\n\n

Dai FabLabs del Sudafrica alla Silicon Savannah in Kenya, il boom tecnologico africano<\/strong> \u00e8 ormai un dato di fatto. Il tema della diaspora digitale si \u00e8 fatto largo nel dibattito Afropolitano, ma ora una nuova narrativa sta emergendo: il design africano.
L\u2019Africa sta sviluppando la propria estetica, grazie a talenti visionari e geniali che stanno emergendo dal panorama creativo e che lavorano a un re\u2010branding degli spazi urbani.<\/p>\n\n\n\n

Sempre pi\u00f9 lontana da clich\u00e9 e stereotipi visivi, inaugura e promuove collaborazioni sperimentali con tecnologi, scrittori, musicisti, fotografi, illustratori, architetti, programmatori, sviluppatori e opinionisti. Un vero e proprio Movimento che sta cambiando il passato e il presente dell\u2019Africa per trasportarla nel futuro. Durante la settimana del Design<\/strong>, la Rinascente<\/strong> presenter\u00e0 al pubblico e agli addetti ai lavori le stimolanti visioni futuristiche<\/strong> di creativi, artisti, designer, sognatori africani Afrofuture<\/strong>, il programma sperimentale curato da Beatrice Galilee, vuole stimolare un ambizioso discorso internazionale sul design e dare voce alle appassionanti nuove conversazioni che stanno esplodendo in ogni angolo d\u2019Africa.<\/p>\n\n\n

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\"LaRinascente<\/figure>\n<\/div>\n\n\n

Beatrice Galilee<\/strong> afferma: “Mentre il mondo del design allarga i suoi confini oltre l\u2019estetica per includere networks, strategie e tattiche inaspettate, l\u2019Africa diventa un\u2019incalzante voce critica nella conversazione globale. Afrofuture ci far\u00e0 immaginare l\u2019Unione Africana come la pi\u00f9 potente area economica del mondo; ci far\u00e0 sperimentare viaggi spaziali fai\u2010da\u2010te, scimmie biomorfe Kwazulu militarizzate, una TV di stato Chino\u2010Africana, strumentazioni futuristiche e una contemporanea pulp fiction.”<\/em><\/p>\n\n\n\n

Per quattro giorni la Rinascente inviter\u00e0 addetti ai lavori e clienti a esplorare Afrofuture<\/strong>. Eventi speciali e performances si impadroniranno del flagship store dando vita a una versione futuristica del secondo continente pi\u00f9 grande del mondo, ormai pronto a cambiare le regole del gioco globale. Reale o immaginaria, l\u2019Africa di oggi ha gi\u00e0 abbracciato il mondo di domani.<\/p>\n\n\n\n

La scrittrice Nana Ocran<\/strong>, che ha collaborato al progetto, afferma: \u201cAfrofuture getta una luce moderna e pan\u2010africana su ci\u00f2 che \u00e8, pu\u00f2 e potrebbe accadere nel design dentro e fuori i confini dell\u2019Africa, stimolando una narrativa ampia e profonda e sperimentando contaminazioni tra innovatori globali. E\u2019 una piattaforma dinamica pensata per dare impulso al discorso sul design africano e riflettere su un futuro molto vicino dove designers rivoluzionari emergeranno dall\u2019underground pi\u00f9 radicale conquistando un ambito globale.\u201d<\/em><\/p>\n\n\n\n

Alberto Baldan<\/strong>, CEO de la Rinascente dichiara \u201cAfrofuture \u00e8 un progetto multidisciplinare, cos\u00ec come Hacked lo \u00e8 stato la scorsa stagione, per il quale la Rinascente \u00e8 felice di mettere a disposizione il suo palcoscenico nel cuore di Milano. In questo modo vogliamo dare visibilit\u00e0 al talento di molti artisti e designers e offrire al nostro pubblico un punto di vista non convenzionale sul design e sul suo futuro. Ci piace pensare alla Rinascente come incubatore e diffusore internazionale di creativit\u00e0.\u201d<\/em><\/p>\n\n\n

\n
\"LaRinascente<\/figure>\n<\/div>\n\n
\n
\"La<\/figure>\n<\/div>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Dimenticatevi tutto quello che sapevate sull\u2019Africa. 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