{"id":2074,"date":"2013-04-09T11:00:00","date_gmt":"2013-04-09T09:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s12-video\/c52-interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/"},"modified":"2024-06-01T11:19:10","modified_gmt":"2024-06-01T09:19:10","slug":"interview-reverse-innovation-graphic-comunication-and-packaging-design","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/","title":{"rendered":"Interview | Reverse Innovation: graphic comunication and packaging design","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SDM Interview: Reverse Innovation, graphic communication and packaging design\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jdlWaGfXwBc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Video intervista con Alice Tacconi, Mirco Onesti ed i componenti dello studio Reverse Innovation.<\/h2>\n\n\n\n<p><strong>SDM: Cos&#8217;\u00e8 Reverse Innovation?<\/strong><\/p>\n\n\n\n<p>AT: Reverse come agenzia si occupa principalmente di comunicazione grafica ed anche di industrial design, nello specifico di structural design.<\/p>\n\n\n\n<p>MO: Negli ultimi anni l&#8217;agenzia si \u00e8 molto specializzata in packaging, cercando di dare delle risposte concrete, mettendo a disposizione il nostro know how, che fa leva su una progettazione eclettica, avendo esplorato molteplici aspetti del campo del design e cercando poi di convogliare tutte le nostre energie e il nostro entusiasmo in questa materia.<\/p>\n\n\n\n<p><strong>SDM: Cos&#8217;\u00e8 per voi il design?<\/strong><\/p>\n\n\n\n<p>AT: Riuscire a trasferire la complessit\u00e0 di una brand in un prodotto specifico, che sia per il consumatore riconoscibile nel punto vendita, significa essere accattivante, interagire con il consumatore stesso attraverso molteplici sensazioni, dal tatto, alla vista, all&#8217;udito, all&#8217;olfatto, al gusto, quindi \u00e8 un&#8217;esperienza a 360 gradi con il prodotto finale.<\/p>\n\n\n\n<p><strong>SDM: Quale importanza ricopre la tecnologia nel design?<\/strong><\/p>\n\n\n\n<p>GDSM: L&#8217;importanza della tecnologia sta nell&#8217;introdurre nuovi materiali, nuove tecniche produttive, quindi nuove possibilit\u00e0. Trasforma le tecnologie esistenti e i metodi produttivi, tornandoli pi\u00f9 efficaci, quindi sicuramente il design e la tecnologia cammineranno sempre insieme, sono due cose che non si possono separare.<\/p>\n\n\n\n<p><strong>SDM: Il concetto di design varia nel tempo?<\/strong><\/p>\n\n\n\n<p>MO: Probabilmente si e direi anche per fortuna, in quanto questo innesca tutta una serie di meccanismi per cui, un po&#8217; per l&#8217;influenza di mode e tendenze, o di interessi da parte delle persone, c&#8217;\u00e8 una spinta nella continua ricerca e nell&#8217;innovazione dei prodotti, questo vale indistintamente per tutti gli ambiti, sia nel campo del design pi\u00f9 tradizionale, che pu\u00f2 essere quello del mobile, ma \u00e8 un ragionamento che pu\u00f2 essere esteso a tutto ci\u00f2 che prevede un processo progettuale.<\/p>\n\n\n\n<p><strong>SDM: Che rapporto c&#8217;\u00e8 fra il design, sostenibilit\u00e0 e ambiente?<\/strong><\/p>\n\n\n\n<p>VT: Col tempo si \u00e8 sempre data pi\u00f9 attenzione alla sostenibilit\u00e0 e all&#8217;ambiente, anche nella grande distribuzione i progetti vertono a tenere in considerazione queste cose, vuoi con materiali, vuoi con istruzioni innovative, come le ricariche, la possibilit\u00e0 di non dover disperdere il packaging in maniera poco attenta. Mi auguro che tutti questi argomenti siano sempre pi\u00f9 diffusi e che le aziende abbiano sempre pi\u00f9 in considerazione il tema della sostenibilit\u00e0.<\/p>\n\n\n\n<p><strong>SDM: Una soluzione per la crisi?<\/strong><\/p>\n\n\n\n<p>GDSM: Con la crisi o senza la crisi i prodotti ci saranno, di conseguenza anche i packaging. Le persone e di conseguenza il mercato richiedono soluzioni adatte, una cosa che mi ricordo sempre \u00e8 che dentro le difficolt\u00e0 esite sempre la stessa proporzione di opportunit\u00e0.<\/p>\n\n\n\n<p><strong>SDM: Come un prodotto comunica con il consumatore?<\/strong><\/p>\n\n\n\n<p>AT: Attraverso un viaggio che il consumatore fa da casa &#8211; punto vendita &#8211; casa, questo si traduce in un packaging che sia sviluppato in termini di materiali, forma, colori, al tatto possa dare delle piacevoli sensazioni, piuttosto che dei profumi, anche un aspetto sonoro di come si apre un tappo pu\u00f2 indurre il consumatore ad apprezzare maggiormente un prodotto rispetto ad un altro, quindi il packaging ha molta influenza sull&#8217;acquisto di un prodotto, non a caso viene anche definito come un venditore silenzioso.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Video intervista con Alice Tacconi, Mirco Onesti ed i componenti dello studio Reverse Innovation.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":22790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[25],"tags":[3170,441,2819,2375,1502],"class_list":["post-2074","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-interview","tag-interview","tag-packaging","tag-packaging-design","tag-reverse-innovation","tag-video","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interview | Reverse Innovation: graphic comunication and packaging design - Social Design Magazine<\/title>\n<meta name=\"description\" content=\"Interview: Reverse Innovation, graphic comunication and packaging design\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview | Reverse Innovation: graphic comunication and packaging design - Social Design Magazine\" \/>\n<meta property=\"og:description\" content=\"Interview: Reverse Innovation, graphic comunication and packaging design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Design Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/socialdesignmag\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/benedettofiori\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-09T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-01T09:19:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/04\/SDM-Interview-Reverse-Innovation-graphic-communication-and-packaging-design.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1274\" \/>\n\t<meta property=\"og:image:height\" content=\"703\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benedetto Fiori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benedettofiori\" \/>\n<meta name=\"twitter:site\" content=\"@socialdesignmag\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benedetto Fiori\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/\"},\"author\":{\"name\":\"Benedetto Fiori\",\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/#\/schema\/person\/61e20205cc363c315e6aabd33a045846\"},\"headline\":\"Interview | Reverse Innovation: graphic comunication and packaging design\",\"datePublished\":\"2013-04-09T09:00:00+00:00\",\"dateModified\":\"2024-06-01T09:19:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/\"},\"wordCount\":532,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/#organization\"},\"image\":{\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/04\/SDM-Interview-Reverse-Innovation-graphic-communication-and-packaging-design.png\",\"keywords\":[\"interview\",\"packaging\",\"packaging design\",\"reverse innovation\",\"video\"],\"articleSection\":[\"Interview\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/\",\"url\":\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/\",\"name\":\"Interview | Reverse Innovation: graphic comunication and packaging design - Social Design Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/04\/SDM-Interview-Reverse-Innovation-graphic-communication-and-packaging-design.png\",\"datePublished\":\"2013-04-09T09:00:00+00:00\",\"dateModified\":\"2024-06-01T09:19:10+00:00\",\"description\":\"Interview: Reverse Innovation, graphic comunication and packaging design\",\"breadcrumb\":{\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#primaryimage\",\"url\":\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/04\/SDM-Interview-Reverse-Innovation-graphic-communication-and-packaging-design.png\",\"contentUrl\":\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/04\/SDM-Interview-Reverse-Innovation-graphic-communication-and-packaging-design.png\",\"width\":1274,\"height\":703},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/socialdesignmagazine.com\/mag\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interview\",\"item\":\"https:\/\/socialdesignmagazine.com\/mag\/interview\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Interview | Reverse Innovation: graphic comunication and packaging design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/#website\",\"url\":\"https:\/\/socialdesignmagazine.com\/mag\/\",\"name\":\"Social Design Magazine\",\"description\":\"Social Magazine su Design, Architettura, Arte, Grafica\",\"publisher\":{\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/socialdesignmagazine.com\/mag\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/#organization\",\"name\":\"Social Design Magazine\",\"url\":\"https:\/\/socialdesignmagazine.com\/mag\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/01\/logo_favicon_11.png\",\"contentUrl\":\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/01\/logo_favicon_11.png\",\"width\":1024,\"height\":1024,\"caption\":\"Social Design Magazine\"},\"image\":{\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/socialdesignmag\",\"https:\/\/x.com\/socialdesignmag\",\"http:\/\/instagram.com\/social_design_magazine\/\",\"http:\/\/pinterest.com\/socialdesignmag\/\",\"http:\/\/www.youtube.com\/user\/socialdesignmagazine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/socialdesignmagazine.com\/mag\/#\/schema\/person\/61e20205cc363c315e6aabd33a045846\",\"name\":\"Benedetto Fiori\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/450a48cefa36da63d920ad70aa660bd10725b1c6093800242e5efdb397759033?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/450a48cefa36da63d920ad70aa660bd10725b1c6093800242e5efdb397759033?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/450a48cefa36da63d920ad70aa660bd10725b1c6093800242e5efdb397759033?s=96&d=mm&r=g\",\"caption\":\"Benedetto Fiori\"},\"description\":\"Web | Twitter | Facebook | Shutterstock Founder &amp; Editor in Chief di Social Design Magazine. Attratto da sempre da tutto ci\u00f2 che \u00e8 creativit\u00e0, design, architettura. Dopo aver studiato Architettura all'Universit\u00e0 di Firenze, si \u00e8 impegnato in molteplici campi: comunicazione grafica, progettazione di allestimenti fieristici, brand design, Interior Design.\",\"sameAs\":[\"http:\/\/benedettofiori.com\",\"https:\/\/www.facebook.com\/benedettofiori\",\"https:\/\/x.com\/benedettofiori\"],\"url\":\"https:\/\/socialdesignmagazine.com\/mag\/author\/benedetto\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interview | Reverse Innovation: graphic comunication and packaging design - Social Design Magazine","description":"Interview: Reverse Innovation, graphic comunication and packaging design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/","og_locale":"it_IT","og_type":"article","og_title":"Interview | Reverse Innovation: graphic comunication and packaging design - Social Design Magazine","og_description":"Interview: Reverse Innovation, graphic comunication and packaging design","og_url":"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/","og_site_name":"Social Design Magazine","article_publisher":"https:\/\/www.facebook.com\/socialdesignmag","article_author":"https:\/\/www.facebook.com\/benedettofiori","article_published_time":"2013-04-09T09:00:00+00:00","article_modified_time":"2024-06-01T09:19:10+00:00","og_image":[{"width":1274,"height":703,"url":"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/04\/SDM-Interview-Reverse-Innovation-graphic-communication-and-packaging-design.png","type":"image\/png"}],"author":"Benedetto Fiori","twitter_card":"summary_large_image","twitter_creator":"@benedettofiori","twitter_site":"@socialdesignmag","twitter_misc":{"Scritto da":"Benedetto Fiori","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#article","isPartOf":{"@id":"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/"},"author":{"name":"Benedetto Fiori","@id":"https:\/\/socialdesignmagazine.com\/mag\/#\/schema\/person\/61e20205cc363c315e6aabd33a045846"},"headline":"Interview | Reverse Innovation: graphic comunication and packaging design","datePublished":"2013-04-09T09:00:00+00:00","dateModified":"2024-06-01T09:19:10+00:00","mainEntityOfPage":{"@id":"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/"},"wordCount":532,"commentCount":0,"publisher":{"@id":"https:\/\/socialdesignmagazine.com\/mag\/#organization"},"image":{"@id":"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#primaryimage"},"thumbnailUrl":"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/04\/SDM-Interview-Reverse-Innovation-graphic-communication-and-packaging-design.png","keywords":["interview","packaging","packaging design","reverse innovation","video"],"articleSection":["Interview"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/","url":"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/","name":"Interview | Reverse Innovation: graphic comunication and packaging design - Social Design Magazine","isPartOf":{"@id":"https:\/\/socialdesignmagazine.com\/mag\/#website"},"primaryImageOfPage":{"@id":"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#primaryimage"},"image":{"@id":"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#primaryimage"},"thumbnailUrl":"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/04\/SDM-Interview-Reverse-Innovation-graphic-communication-and-packaging-design.png","datePublished":"2013-04-09T09:00:00+00:00","dateModified":"2024-06-01T09:19:10+00:00","description":"Interview: Reverse Innovation, graphic comunication and packaging design","breadcrumb":{"@id":"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#primaryimage","url":"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/04\/SDM-Interview-Reverse-Innovation-graphic-communication-and-packaging-design.png","contentUrl":"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/04\/SDM-Interview-Reverse-Innovation-graphic-communication-and-packaging-design.png","width":1274,"height":703},{"@type":"BreadcrumbList","@id":"https:\/\/socialdesignmagazine.com\/mag\/interview\/interview-reverse-innovation-graphic-comunication-and-packaging-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/socialdesignmagazine.com\/mag\/"},{"@type":"ListItem","position":2,"name":"Interview","item":"https:\/\/socialdesignmagazine.com\/mag\/interview\/"},{"@type":"ListItem","position":3,"name":"Interview | Reverse Innovation: graphic comunication and packaging design"}]},{"@type":"WebSite","@id":"https:\/\/socialdesignmagazine.com\/mag\/#website","url":"https:\/\/socialdesignmagazine.com\/mag\/","name":"Social Design Magazine","description":"Social Magazine su Design, Architettura, Arte, Grafica","publisher":{"@id":"https:\/\/socialdesignmagazine.com\/mag\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/socialdesignmagazine.com\/mag\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/socialdesignmagazine.com\/mag\/#organization","name":"Social Design Magazine","url":"https:\/\/socialdesignmagazine.com\/mag\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/socialdesignmagazine.com\/mag\/#\/schema\/logo\/image\/","url":"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/01\/logo_favicon_11.png","contentUrl":"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/01\/logo_favicon_11.png","width":1024,"height":1024,"caption":"Social Design Magazine"},"image":{"@id":"https:\/\/socialdesignmagazine.com\/mag\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/socialdesignmag","https:\/\/x.com\/socialdesignmag","http:\/\/instagram.com\/social_design_magazine\/","http:\/\/pinterest.com\/socialdesignmag\/","http:\/\/www.youtube.com\/user\/socialdesignmagazine"]},{"@type":"Person","@id":"https:\/\/socialdesignmagazine.com\/mag\/#\/schema\/person\/61e20205cc363c315e6aabd33a045846","name":"Benedetto Fiori","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/450a48cefa36da63d920ad70aa660bd10725b1c6093800242e5efdb397759033?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/450a48cefa36da63d920ad70aa660bd10725b1c6093800242e5efdb397759033?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/450a48cefa36da63d920ad70aa660bd10725b1c6093800242e5efdb397759033?s=96&d=mm&r=g","caption":"Benedetto Fiori"},"description":"Web | Twitter | Facebook | Shutterstock Founder &amp; Editor in Chief di Social Design Magazine. Attratto da sempre da tutto ci\u00f2 che \u00e8 creativit\u00e0, design, architettura. Dopo aver studiato Architettura all'Universit\u00e0 di Firenze, si \u00e8 impegnato in molteplici campi: comunicazione grafica, progettazione di allestimenti fieristici, brand design, Interior Design.","sameAs":["http:\/\/benedettofiori.com","https:\/\/www.facebook.com\/benedettofiori","https:\/\/x.com\/benedettofiori"],"url":"https:\/\/socialdesignmagazine.com\/mag\/author\/benedetto\/"}]}},"jetpack_featured_media_url":"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/04\/SDM-Interview-Reverse-Innovation-graphic-communication-and-packaging-design.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6cV7V-xs","gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts\/2074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/comments?post=2074"}],"version-history":[{"count":7,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts\/2074\/revisions"}],"predecessor-version":[{"id":61493,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts\/2074\/revisions\/61493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/media\/22790"}],"wp:attachment":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/media?parent=2074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/categories?post=2074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/tags?post=2074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}