{"id":2175,"date":"2013-05-15T16:00:00","date_gmt":"2013-05-15T14:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s5-architettura\/c34-architettura\/bang-a-olufsen-lancia-il-retail-concept-di-nuova-generazione-per-celebrare-laudio-e-il-design\/"},"modified":"2024-06-04T20:41:20","modified_gmt":"2024-06-04T18:41:20","slug":"bang-a-olufsen-lancia-il-retail-concept-di-nuova-generazione-per-celebrare-laudio-e-il-design","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/architettura\/bang-a-olufsen-lancia-il-retail-concept-di-nuova-generazione-per-celebrare-laudio-e-il-design\/","title":{"rendered":"Bang & Olufsen lancia il retail concept di nuova generazione per celebrare l’audio e il design","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Ha aperto il 18 aprile a Copenhagen il primo flagship store Bang & Olufsen<\/a>\"\"<\/strong> al mondo con un nuovissimo concetto di design. Il nuovo concept store offre un’esperienza sensoriale attraverso l’audio e il design. Bang & Olufsen mantiene la sua promessa: vivere esperienze straordinarie, questa volta nei suoi retail concept all’avanguardia. L’iconico brand danese svela un nuovissimo design per i propri punti vendita che lancer\u00e0 in Danimarca e continuer\u00e0 a presentare in tutto il mondo nel corso dell’anno<\/strong>. L’ideatore di questo nuovo concept store \u00e8 un team diretto da Johannes Torpe<\/strong>, Direttore Creativo di Bang & Olufsen.<\/p>\n\n\n\n

\u201cIl punto vendita Bang & Olufsen \u00e8 il luogo dove i nostri attuali clienti e una nuova generazione di consumatori particolarmente esigenti potranno ascoltare, vedere e provare le sensazioni che il brand Bang & Olufsen \u00e8 in grado di regalare oltre a interagire e giocare con i nostri prodotti\u201d<\/em>, ha affermato Johannes Torpe, Direttore Creativo. \u201cAbbiamo creato un punto vendita dall’atmosfera accogliente e lussuosa. Il layout e gli interni sono stati ideati per attirare la curiosit\u00e0 mentre ci si sposta all’interno del negozio. Desideriamo offrire al maggior numero di persone possibile l’opportunit\u00e0 di esplorare l’universo delle magiche esperienze Bang & Olufsen”<\/em>.<\/p>\n\n\n

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\"BO-store-opening-by-photographer-Flemming-leitorp.jpg<\/figure>\n<\/div>\n\n\n

Tre aree per sollecitare i sensi<\/strong><\/p>\n\n\n\n

Nel cuore del nuovo retail concept un’intera parete \u00e8 stata dedicata all’esposizione dei diffusori pi\u00f9 venduti di Bang & Olufsen. Si pu\u00f2 ascoltare qualsiasi tipo di musica, anche la propria playlist dallo smartphone e controllare l’audio di qualsiasi dispositivo, dai diffusori cubici pi\u00f9 piccoli ai pi\u00f9 grandi modelli da pavimento.<\/p>\n\n\n\n

Un’area B&O PLAY<\/strong> invita all’ascolto di una gamma di prodotti dal design innovativo creati per stili di vita pi\u00f9 dinamici, offrendo la possibilit\u00e0 di confrontare tutto, dai modelli pi\u00f9 recenti di cuffie ai premiati impianti audio portatili. Un’area pi\u00f9 isolata consente di immergersi in alcune eccezionali esperienze di ascolto e visione Bang & Olufsen.<\/p>\n\n\n\n

\u00c8 possibile vedere i film sulla pi\u00f9 recente tecnologia a schermo piatto con un audio surround straordinario, o scoprire il comfort quasi magico di collegare le stanze e le varie fonti di intrattenimento attraverso l’integrazione dell’impianto BeoLink. Il retail concept scalabile \u00e8 stato progettato per spazi dai 50 ai 200 metri quadri di superficie e oltre.<\/p>\n\n\n

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Ha aperto il 18 aprile a Copenhagen il primo flagship store Bang & Olufsen al mondo con un nuovissimo concetto di design. 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