{"id":2302,"date":"2013-07-23T15:14:00","date_gmt":"2013-07-23T13:14:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s7-grafica\/c36-grafica\/reverse-innovation-un-accattivante-key-visual-comunicativo-per-signal-vertical-expert\/"},"modified":"2024-06-16T20:40:00","modified_gmt":"2024-06-16T18:40:00","slug":"reverse-innovation-un-accattivante-key-visual-comunicativo-per-signal-vertical-expert","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/grafica\/reverse-innovation-un-accattivante-key-visual-comunicativo-per-signal-vertical-expert\/","title":{"rendered":"Reverse Innovation: un accattivante key visual comunicativo per Signal Vertical Expert","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

<\/span>Per un prodotto avanzato, una comunicazione audace. Questa \u00e8 la premessa perfetta\u00a0per definire il key visual comunicativo del nuovo spazzolino Signal Vertical Expert, di\u00a0Unilever, sviluppato da Reverse Innovation<\/a><\/strong>.<\/p>\n\n\n\n

L\u2019obiettivo principale del progetto<\/strong> di comunicazione \u2013 ossia, raccontare in una sola e coinvolgente immagine l\u2019innovativo spazzolino Vertical Expert che, attraverso una tecnologica testina, facilita la pulizia tramite intuitivi movimenti verticali – \u00e8 stato tradotto in un visual focalizzato sulle setole a forma di ventaglio, che lo rendono unico rispetto alla concorrenza.<\/p>\n\n\n\n

Per enfatizzare la modalit\u00e0 di utilizzo<\/strong> di Vertical Expert \u00e8 stata creata un\u2019architettura grafica in cui l\u2019oggetto interagisce in modo dinamico direttamente con il pay off, alludendo cos\u00ec al contatto spazzolino-denti. Lo spazzolino \u00e8 proposto in una prospettiva avvincente, avvolto da movimenti luminosi che sottolineano l\u2019utilizzo verticale discendente.<\/p>\n\n\n\n

Per questo lavoro, l\u2019agenzia milanese Reverse Innovation, si \u00e8 occupata, oltre che dell\u2019idea creativa, dello shooting fotografico e del meticoloso lavoro di post-produzione<\/strong> che ha evidenziato le caratteristiche premium ed innovative del prodotto. E\u2019 il caso dello speciale manico screwdriver handle dove trova risalto la tridimensionalit\u00e0 e l’ergonomia dell’impugnatura.<\/p>\n\n\n\n

Il mood complessivo del key visual si presenta con una texture metallizzata e spazzolata che gioca sulle medesime tonalit\u00e0 di \u201cblu-scientifico-tecnologico\u201d utilizzato nel packaging dell\u2019intera linea di dentifrici Expert Protection disegnata da Reverse Innovation e che ha impresso le nuove linee guida per la piattaforma di Signal.<\/p>\n\n\n\n

Il risultato \u00e8 un key visual dal sapore originale, capace di infondere al consumatore, attraverso un unico frame, una visione chiara ed incisiva del sorprendente movimento di Vertical Expert.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Per un prodotto avanzato, una comunicazione audace. Questa \u00e8 la premessa perfetta\u00a0per definire il key visual comunicativo del nuovo spazzolino Signal Vertical Expert, di\u00a0Unilever, sviluppato da Reverse Innovation.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":13492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[14],"tags":[2375],"class_list":["post-2302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grafica","tag-reverse-innovation"],"yoast_head":"\nReverse Innovation: un accattivante key visual comunicativo per Signal Vertical Expert - Social Design Magazine<\/title>\n<meta name=\"description\" content=\"Per un prodotto avanzato, una comunicazione audace. 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Dopo aver studiato Architettura all'Universit\u00e0 di Firenze, si \u00e8 impegnato in molteplici campi: comunicazione grafica, progettazione di allestimenti fieristici, brand design, Interior Design.","sameAs":["http:\/\/benedettofiori.com","https:\/\/www.facebook.com\/benedettofiori","https:\/\/x.com\/benedettofiori"],"url":"https:\/\/socialdesignmagazine.com\/mag\/author\/benedetto\/"}]}},"jetpack_featured_media_url":"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/07\/benedetto_reverse_innovation_spazzolino_REV_PRESS_VERTICAL_EXPERT_PHOTO.jpeg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6cV7V-B8","gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts\/2302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/comments?post=2302"}],"version-history":[{"count":1,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts\/2302\/revisions"}],"predecessor-version":[{"id":62121,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts\/2302\/revisions\/62121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/media\/13492"}],"wp:attachment":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/media?parent=2302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/categories?post=2302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/tags?post=2302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}