{"id":23398,"date":"2015-07-24T16:30:06","date_gmt":"2015-07-24T14:30:06","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/?p=23398"},"modified":"2025-05-11T16:08:55","modified_gmt":"2025-05-11T14:08:55","slug":"dal-design-accattivante-allacquisto-assicurato-limportanza-estetica-del-packaging-del-gelato","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/dal-design-accattivante-allacquisto-assicurato-limportanza-estetica-del-packaging-del-gelato\/","title":{"rendered":"Dal design accattivante all\u2019acquisto assicurato: l\u2019importanza estetica del packaging (e del gelato)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Sono molti i progetti interessanti nell\u2019ambito del packaging design a Milano, in Europa e nel mondo, capaci di attrarre, capaci di <strong>sorprendere<\/strong>, capaci di portare un potenziale cliente ad avvicinarsi ad un determinato prodotto e, con ogni probabilit\u00e0, ad acquistarlo.<\/h2>\n\n\n\n<p>Tanto quanto \u00e8 fondamentale la qualit\u00e0 di un prodotto, anche ci\u00f2 che c\u2019\u00e8 all\u2019esterno lo \u00e8, perch\u00e9 l\u2019aspetto visivo \u00e8 la prima cosa che ci fa provare <strong>empatia<\/strong> in maniera imminente.<br>\nA quanti sar\u00e0 capitato di fare un acquisto soprattutto perch\u00e9 attratti dal confezionamento? Lo sanno le aziende di packaging e lo sanno i designer: attrarre e colpire sono le parole d\u2019ordine.<\/p>\n\n\n\n<p>Dedicarsi al packaging di un prodotto significa soprattutto <strong>raccontare una storia<\/strong> puntando tutto sull\u2019impatto visivo. Una storia che pu\u00f2 essere legata al brand di riferimento, al prodotto o alle radici dell\u2019azienda produttrice. Pensando all\u2019<strong>estate<\/strong> qual \u00e8 la prima cosa che viene in mente? Il mare, certo, ma anche le ore sotto al sole e gli innumerevoli gelati che ci si concede durante tutto il periodo estivo e, anche nel confezionamento di questi prodotti, sono tante le proposte interessanti che provengono dal mondo del packaging.<\/p>\n\n\n\n<p>Jun Fei, ad esempio, ha creato <strong>Cuppets<\/strong>, confezioni per gelato-sorbetti che, una volta terminati, possono essere utilizzate come giochi. Le quattro coppette di gelato (di gusti differenti) vengono vendute insieme al corpo dell\u2019animaletto a cui corrispondono e, una volta terminate, baster\u00e0 unirle per ottenere il personaggio intero e far divertire i propri bambini.<br>\nDi maggiore impatto per come si presenta e per l\u2019invenzione che c\u2019\u00e8 dietro \u00e8 invece il progetto <strong>Eyescream<\/strong>, di una gelateria di Barcellona. Dall\u2019anonimo shaved ice cream, gelato Taiwandese ottenuto raschiando del ghiaccio e guarnendolo con diverse creme e sciroppi, all\u2019idea innovativa di sostituire il ghiaccio con del gelato italiano ghiacciato, separarlo dalle guarnizioni e porci sopra due occhi di zucchero che vanno cos\u00ec a creare dei simpatici mostri da guastarsi. Il packaging del prodotto \u00e8 semplice e minimale: un vassoio&nbsp; elegante in cui viene posto sia il new<strong> shaved ice cream<\/strong> che le guarnizioni che si desiderano, arricchito da frasi simpatiche che danno vita al gelato-mostriciattolo.<br>\nOriginalissimi e molto buoni sono anche i prodotti di <strong>STOYN<\/strong>, azienda russa che ha creato una collezione di gelati che riproduce 10 icone in maniera perfetta, come Che Guevara, Marylin Monroe e Super Mario. Una maniera funzionale per unire design, <strong>originalit\u00e0<\/strong> e gusto.<\/p>\n\n\n\n<p>Questi esempi sono esplicativi di quanto bisogna porre attenzione al confezionamento di quel che si vuole puntare a vendere sul mercato, perch\u00e9 la <strong>grande distribuzione<\/strong> \u00e8 talmente vasta che un errore potrebbe essere fatale per la buona riuscita della vendita. Sono diverse le aziende di packaging design Milano in grado di soddisfare le esigenze dei propri clienti e di creare un confezionamento il cui design sia capace di colpire al primo sguardo.<br> Perch\u00e9 si sa che molte volte l\u2019apparenza non inganna, ma anzi, induce ad acquistare un prodotto immediatamente.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/dal-design-accattivante-allacquisto-assicurato-limportanza-estetica-del-packaging-del-gelato\/attachment\/stoyn\/#content\" rel=\"attachment wp-att-23401\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"561\" data-attachment-id=\"23401\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/dal-design-accattivante-allacquisto-assicurato-limportanza-estetica-del-packaging-del-gelato\/attachment\/stoyn\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/07\/stoyn.jpg\" data-orig-size=\"880,561\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"stoyn\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/07\/stoyn-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/07\/stoyn.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/07\/stoyn.jpg\" alt=\"stoyn\" class=\"wp-image-23401\" srcset=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/07\/stoyn.jpg 880w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/07\/stoyn-768x490.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/dal-design-accattivante-allacquisto-assicurato-limportanza-estetica-del-packaging-del-gelato\/attachment\/eyescream\/#content\" rel=\"attachment wp-att-23400\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"660\" data-attachment-id=\"23400\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/dal-design-accattivante-allacquisto-assicurato-limportanza-estetica-del-packaging-del-gelato\/attachment\/eyescream\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/07\/eyescream.jpg\" data-orig-size=\"880,660\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.4&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 5&quot;,&quot;caption&quot;:&quot;??????????&quot;,&quot;created_timestamp&quot;:&quot;1379872587&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.13&quot;,&quot;iso&quot;:&quot;64&quot;,&quot;shutter_speed&quot;:&quot;0.0166666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"eyescream\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/07\/eyescream-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/07\/eyescream.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/07\/eyescream.jpg\" alt=\"eyescream\" class=\"wp-image-23400\" srcset=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/07\/eyescream.jpg 880w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/07\/eyescream-768x576.jpg 768w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Fonte: Pantapack Solution<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Sono molti i progetti interessanti nell\u2019ambito del packaging design a Milano, in Europa e nel mondo, capaci di attrarre, capaci di sorprendere, capaci di portare un potenziale cliente ad avvicinarsi ad un determinato prodotto e, con ogni probabilit\u00e0, ad acquistarlo.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":663,"featured_media":23399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[17],"tags":[441,2819],"class_list":["post-23398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-news","tag-packaging","tag-packaging-design"],"yoast_head":"<!-- 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