{"id":2392,"date":"2013-10-03T12:00:00","date_gmt":"2013-10-03T10:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/heineken-e-marc-newson-rivoluzionano-lesperienza-del-consumo-di-birra-a-casa\/"},"modified":"2024-06-24T22:51:46","modified_gmt":"2024-06-24T20:51:46","slug":"heineken-e-marc-newson-rivoluzionano-lesperienza-del-consumo-di-birra-a-casa","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/heineken-e-marc-newson-rivoluzionano-lesperienza-del-consumo-di-birra-a-casa\/","title":{"rendered":"HEINEKEN e Marc Newson rivoluzionano l\u2019esperienza del consumo di birra a casa","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>HEINEKEN annuncia un\u2019importante partnership con il celebre e pluripremiato designer <strong>Marc Newson<\/strong> nata con l\u2019obiettivo di <strong>rivoluzionare totalmente l\u2019esperienza del consumo di birra a casa<\/strong>. Il risultato della partnership sar\u00e0 presentato in anteprima assoluta nel mese di ottobre nelle due capitali del design per eccellenza, Milano e Parigi, dopo mesi di lavoro che hanno visto il team Innovation and Design di HEINEKEN lavorare a stretto contatto con Marc Newson, uno dei 100 personaggi pi\u00f9 influenti nel mondo secondo la classifica del magazine The Times.<\/p>\n\n\n\n<p>Da un attento studio delle abitudini dei propri consumatori condotto dal team Research &amp; Development HEINEKEN <strong>\u00e8 emerso il desiderio di vivere un\u2019esperienza di consumo di alto livello pur non dovendo recarsi appositamente in un pub o in un locale<\/strong>. Proprio da questa esigenza nasce la partnership con uno dei massimi esponenti del design contemporaneo, Marc Newson, il quale pu\u00f2 vantare una lunga esperienza nel settore grazie a prestigiose collaborazioni a livello internazionale con aziende brand leader nel settore dell\u2019arredamento, dei complementi d\u2019arredo per la tavola e la tecnologia.<\/p>\n\n\n\n<p><em>\u201cIl design e l\u2019innovazione sono il cuore pulsante della storia di HEINEKEN che da 140 anni contribuisce a creare la migliore esperienza possibile di consumo e a favorire occasioni di socializzazione tra le persone \u2013 <\/em>commenta Alexis Nasard, Chief Marketing Officer and President of Western Europe at HEINEKEN<em> \u2013 Marc Newson rispecchia appieno la filosofia di HEINEKEN, sempre all\u2019avanguardia e anticipatrice di tendenze: per questo siamo certi che il nostro progetto conquister\u00e0 gli amanti di birra in tutto il mondo\u201d<\/em>.<\/p>\n\n\n\n<p><em>\u201cAbbiamo scelto di creare l\u2019opportunit\u00e0 di vivere l\u2019esperienza del consumo di birra a casa tramite un prodotto premium e di prestigio ma, al tempo stesso, divertente e accattivante \u2013 <\/em>prosegue Roberto Giugliano, Group Brand Manager Heineken Italia<em> &#8211; Il successo globale che sta vedendo come protagoniste le macchine per il caff\u00e8 espresso sono la prova di quanto sia necessario poter offrire al mercato un prodotto di alto livello riservato al consumo domestico. Abbiamo scelto Marc Newson come partner per creare un progetto ispirato a un concept contemporaneo basato su qualit\u00e0, tecnologia e design d\u2019avanguardia\u201d. Marc Newson dichiara: \u201cDa sempre nutro una profonda stima per HEINEKEN, poich\u00e9 offre storicamente prodotti di altissima qualit\u00e0 e dal design estremamente innovativo. Abbiamo lavorato a un progetto che tra poco sar\u00e0 svelato a livello mondiale e non vediamo l\u2019ora di scoprire come reagiranno i consumatori\u201d<\/em>.<\/p>\n\n\n\n<p>Il design \u00e8 da 140 anni il cuore pulsante di Heineken: come la storica bottiglia verde che, da allora, \u00e8 stata costantemente reinterpretata per andare incontro a consumatori che, sempre pi\u00f9, sono attenti all\u2019estetica e al packaging, anche il nuovo progetto rispecchia la volont\u00e0 dell\u2019azienda di continuare a innovare anticipando nuovi stili di vita ed esperienze di consumo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" data-attachment-id=\"13998\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/heineken-e-marc-newson-rivoluzionano-lesperienza-del-consumo-di-birra-a-casa\/attachment\/behind-the-scenes\/#content\" 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720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" data-attachment-id=\"13999\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/heineken-e-marc-newson-rivoluzionano-lesperienza-del-consumo-di-birra-a-casa\/attachment\/marc-newson-francois-xavier-mahot-mark-van-iterson\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/10\/users_Jessy_HEINEKEN_rivoluziona_lesperienza_del_consumo_di_birra_a_casa_Marc_Newson_Fran\u00e7ois-Xavier_Mahot_Mark_van_Iterson.jpg\" data-orig-size=\"720,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;16&quot;,&quot;credit&quot;:&quot;www.reinoudklazes.com&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark II&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1380049666&quot;,&quot;copyright&quot;:&quot;Copyright: Reinoud 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