{"id":2396,"date":"2013-10-10T15:30:00","date_gmt":"2013-10-10T13:30:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c43-design-news\/iittala-il-brand-leader-del-design-nordico-apre-il-suo-primo-store-e-showroom-in-italia\/"},"modified":"2024-06-24T23:36:36","modified_gmt":"2024-06-24T21:36:36","slug":"iittala-il-brand-leader-del-design-nordico-apre-il-suo-primo-store-e-showroom-in-italia","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/iittala-il-brand-leader-del-design-nordico-apre-il-suo-primo-store-e-showroom-in-italia\/","title":{"rendered":"iittala, il brand leader del design nordico apre il suo primo store e showroom in Italia.","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

iittala<\/strong>, lo storico marchio di design finlandese del Gruppo Fiskars, ha inaugurato a Milano, in Corso Monforte 19,<\/strong> il suo primo punto vendita e showroom in Italia<\/strong>. La superficie si estende su due piani dove trovano spazio lo shop in shop monomarca iittala e lo showroom dedicato all\u2019esposizione dell\u2019intera collezione del marchio. Da oggi \u00e8 possibile scoprire tutte le nuove proposte di Iittala, oltre ai pezzi iconici e senza tempo che hanno segnato la storia del marchio finlandese. La prima apertura italiana di iittala \u00e8 frutto dell\u2019accordo con Alias, lo storico marchio del design Made in Italy.<\/p>\n\n\n\n

“La storia di iittala \u00e8 fortemente legata all\u2019Italia. Le fondamenta per la nascita del marchio internazionale sono state fissate alla Triennale di Milano, dove i nostri padri fondatori hanno ottenuto i riconoscimenti e il prestigio internazionale. Tapio Wirkkala, Timo Sarpaneva, Oiva Toikka e Harri Koskinen, nel corso gli anni, hanno tutti lavorato anche in collaborazione con i maestri vetrai italiani e questo ha creato un collegamento forte e naturale tra i due paesi amanti del design, oltre ad aver contribuito allo sviluppo commerciale”<\/em>, afferma il Vice Presidente di iittala, P\u00e4ivi PaltolaPekkola.<\/p>\n\n\n\n

iittala, con questo primo opening, sbarca ufficialmente in Italia portando con s\u00e9 generazioni di prodotti destinati a durare in eterno. “Io e miei collaboratori siamo molto orgogliosi di aver portato Iittala in Italia e di trovarci, oggi, ad inaugurare il primo punto vendita monomarca a Milano\u201d<\/em>, dichiara il Dott. Paolo Iacono, Amministratore Delegato di Fiskars Italy, colosso finlandese di cui fa parte Iittala dal 2007. \u201cQuesto primo shop in Italia, conferma il successo internazionale di Iittala come icona dell\u2019interior design nordico. All\u2019apertura milanese, infatti, faranno seguito altri numerosi punti vendita monomarca presso i retailer pi\u00f9 prestigiosi e strategici sul territorio nazionale\u201d<\/em>, ha aggiunto la Dott.ssa Alessandra Maggi, Marketing Manager Fiskars Italy. L’apertura di iittala in Italia rappresenta, inoltre, un passo importante per l\u2019azienda nei mercati internazionali. Oltre a molteplici aperture di shop in shop presso esclusive e cruciali piazze commerciali, nel corso del 2013 iittala ha aperto due nuovi store in Giappone (Osaka, Chiba) e uno in Cina (Shenzhen).<\/p>\n\n\n

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\"Alfredo<\/figure>\n<\/div>\n\n\n

Per l\u2019inaugurazione del primo showroom italiano, iittala presenta in anteprima mondiale il nuovo allestimento Brand Wall<\/strong>, una prestigiosa installazione dedicata alla storia del brand. Il Brand Wall, ispirato al Padiglione Finlandese progettato da Alvar Aalto<\/a> in occasione della Biennale di Parigi nel 1936, ripercorre la storia del design di iittala attraverso l\u2019esposizione dei suoi classici: vere e proprie icone del design che rappresentano il cuore dell\u2019offerta iittala; oggetti che trovano collocazione nei pi\u00f9 importanti musei internazionali a conferma del successo di iittala.<\/p>\n\n\n\n

Il prestigioso Brand Wall, \u00e8 stato realizzato in legno di frassino, che richiama la forza prorompente della natura finnica, ispirazione, quest’ultima , di buona parte del design di iittala. Il suggestivo spazio iittala, si colloca nel contesto del flagship store Alias. Lo showroom milanese vuole essere teatro della cultura del design, dove va in scena l\u2019intenso dialogo tra Alias e iittala.<\/p>\n\n\n\n

\u201cOltre alla condivisione di collaborazioni con designer di fama internazionale come Alfredo H\u00e4berli, questo incontro fa emergere una profonda condivisione di valori tra i due marchi che hanno costruito la loro storia proponendo oggetti senza tempo in cui la leggerezza formale e la funzionalit\u00e0 ne rappresentano i fondamenti estetici\u201d <\/em>ha dichiarato l\u2019Arch. Renato Stauffacher, Presidente di Alias. E Andrea Sanguineti, Marketing Manager di Alias aggiunge: “L’ingresso di iittala nell’Alias Shop di Corso Monforte, rappresenta un\u2019ulteriore tappa del percorso che Alias sta affrontando nell’arricchimento dell’offerta del monomarca milanese, attraverso l’inserimento di selezionati marchi di design scandinavi tra i quali Jorgensen e Borastapeter. Questa operazione risponde alle esigenze sempre in evoluzione dei clienti consumer internazionali che prediligono al negozio monomarca il concept store, dove convivono in modo sorprendente tipologie di prodotto differenti che condividono concetti trasversali quali ricerca tecnologica, design, esclusivit\u00e0”<\/em>.<\/p>\n\n\n

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