{"id":2465,"date":"2013-11-06T20:30:41","date_gmt":"2013-11-06T19:30:41","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c43-design-news\/playful-inter-action-progetto-alcantara-maxxi-una-mostra-interattiva-per-indagare-la-sensorialita-del-materiale\/"},"modified":"2024-07-16T16:35:41","modified_gmt":"2024-07-16T14:35:41","slug":"playful-inter-action-progetto-alcantara-maxxi-una-mostra-interattiva-per-indagare-la-sensorialita-del-materiale","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/playful-inter-action-progetto-alcantara-maxxi-una-mostra-interattiva-per-indagare-la-sensorialita-del-materiale\/","title":{"rendered":"PLAYFUL INTER-ACTION. Progetto Alcantara-MAXXI, una mostra interattiva per indagare la sensorialit\u00e0 del materiale","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>La terza mostra&nbsp; frutto della collaborazione iniziata nel 2011 tra MAXXI e Alcantara affronta un aspetto noto e tuttavia, fino ad ora, mai compiutamente esplorato: <strong>la sensorialit\u00e0 del materiale<\/strong>. <strong>PLAYFUL INTER-ACTION, al MAXXI dal 12 novembre al 5 gennaio 2014<\/strong> ha come fine principale proprio il volere rendere &#8220;fisicamente&#8221; comprensibili i valori di un materiale di rivestimento che fa parte della nostra quotidianit\u00e0.<\/p>\n\n\n\n<p>Il percorso creativo, che ha visto il Museo nazionale delle arti del XXI secolo ed un marchio come Alcantara cimentarsi in uno scambio di competenze, dando voce negli anni passati &nbsp;a designer affermati e giovani talenti internazionali, ha coinvolto quest\u2019anno <strong><a rel=\"nofollow\" href=\"index.php?option=com_tag&amp;task=tag&amp;tag=fabrica\">Fabrica<\/a><\/strong> e &nbsp;Lo <strong>Studio Minale-Maeda<\/strong>, voluti dai curatori <strong>Giulio Cappellini<\/strong> (Art Director di Alcantara) e <strong>Domitilla Dardi<\/strong> (Design Curator, MAXXI Architettura) per il loro ruolo da protagonisti nell\u2019interaction design e design di relazione. &nbsp;L\u2019interattivit\u00e0 \u00e8 infatti un aspetto fondamentale di questa mostra: una serie di associazioni tatto-visive, tatto-uditive, tatto-olfattive invitano il visitatore a sfiorare Alcantara, a guardarla, perfino ad ascoltarla o annusarla.<\/p>\n\n\n\n<p>Se gli 11 designer internazionali coinvolti nel 2011 per il progetto Can you imagine? sono stati chiamati ad interpretare il materiale lasciando libera l\u2019immaginazione e le 8 installazioni dei giovani designer protagonisti nel 2012 della mostra Shape your life! hanno dato nuova vita a quotidiani scenari contemporanei, per la terza mostra, che conclude il progetto Alcantara-MAXXI, i due curatori hanno scelto una via che va dritta all\u2019essenza del materiale: <em>\u201cai due gruppi di designer \u00e8 stato chiesto di lavorare sull\u2019attivazione di un\u2019esperienza multisensoriale, che partisse da tatto e vista per poi esplorare altre possibilit\u00e0. Il risultato \u00e8 in una sorta di sinestesia. Per ottenerla, fondamentale \u00e8 l\u2019apporto del visitatore: la sua interazione con l\u2019opera \u00e8 parte dell\u2019opera stessa, l\u2019una vive dell\u2019intervento dell\u2019altro\u201d.<\/em><\/p>\n\n\n\n<p><strong>Alcantara ha infinite possibilit\u00e0 di applicazione<\/strong>, innumerevoli cromie e texture e se \u00e8 pur vero che tutti lo conoscono, \u00e8 altrettanto certo che non sempre ne intuiscono le numerose sfaccettature. Da qui l\u2019intenzione di dare voce fisica al materiale partendo dalla sua prima indiscussa caratteristica: la tattilit\u00e0.<\/p>\n\n\n\n<p>Cos\u00ec <strong>il progetto di Fabrica<\/strong> si muove nella dimensione sonora, attivando attraverso un sistema tecnologico un\u2019interazione tra l\u2019opera e il visitatore che si fa protagonista dell\u2019installazione, mentre il duo Minale-Maeda lavora sull\u2019universo olfattivo. Il percorso che accompagna il visitatore alla scoperta di PLAYFUL INTER-ACTION svela inedite sinestesie: un vero \u201cconcerto\u201d sensoriale diretto da due gruppi creativi che hanno indagato fino in fondo la forza espressiva di Alcantara.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"509\" data-attachment-id=\"14425\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/playful-inter-action-progetto-alcantara-maxxi-una-mostra-interattiva-per-indagare-la-sensorialita-del-materiale\/attachment\/fabrica-pendulums\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/11\/benedetto_alcantara_Fabrica_Pendulums.jpg\" data-orig-size=\"720,509\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Riki&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Image converted using ifftoany&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Image converted using ifftoany&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Fabrica Pendulums\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/11\/benedetto_alcantara_Fabrica_Pendulums-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/11\/benedetto_alcantara_Fabrica_Pendulums.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/11\/benedetto_alcantara_Fabrica_Pendulums.jpg\" alt=\"Fabrica Pendulums\" class=\"wp-image-14425\"\/><\/figure>\n<\/div>\n\n\n<p>Il progetto di collaborazione triennale tra Alcantara e MAXXI vivr\u00e0 inoltre in un catalogo, in vendita presso il Museo, che raccoglie il patrimonio di opere, relazioni e suggestioni nate dal progetto triennale di collaborazione tra l\u2019azienda e il museo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"521\" data-attachment-id=\"14426\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/playful-inter-action-progetto-alcantara-maxxi-una-mostra-interattiva-per-indagare-la-sensorialita-del-materiale\/attachment\/fabrica-progetto-alcantara-maxxi\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/11\/benedetto_alcantara_Fabrica_Progetto_Alcantara-Maxxi.gif\" data-orig-size=\"720,521\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Fabrica Progetto Alcantara-Maxxi\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/11\/benedetto_alcantara_Fabrica_Progetto_Alcantara-Maxxi-396x256.gif\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/11\/benedetto_alcantara_Fabrica_Progetto_Alcantara-Maxxi.gif\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/11\/benedetto_alcantara_Fabrica_Progetto_Alcantara-Maxxi.gif\" alt=\"Fabrica Progetto Alcantara-Maxxi\" class=\"wp-image-14426\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"521\" data-attachment-id=\"14427\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/playful-inter-action-progetto-alcantara-maxxi-una-mostra-interattiva-per-indagare-la-sensorialita-del-materiale\/attachment\/minale-maeda-progetto-alcantara-maxxi\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/11\/benedetto_alcantara_Minale-Maeda_Progetto_Alcantara-Maxxi.gif\" data-orig-size=\"720,521\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Minale-Maeda Progetto Alcantara-Maxxi\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/11\/benedetto_alcantara_Minale-Maeda_Progetto_Alcantara-Maxxi-396x256.gif\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/11\/benedetto_alcantara_Minale-Maeda_Progetto_Alcantara-Maxxi.gif\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2013\/11\/benedetto_alcantara_Minale-Maeda_Progetto_Alcantara-Maxxi.gif\" alt=\"Minale-Maeda Progetto Alcantara-Maxxi\" class=\"wp-image-14427\"\/><\/figure>\n<\/div>\n\n\n<p>PLAYFUL INTER- ACTION. Progetto Alcantara-MAXXI<\/p>\n\n\n\n<p>MAXXI \u2013 Museo nazionale delle arti del XXI secolo, via Guido Reni 4 A, 00196 Roma<\/p>\n\n\n\n<p><strong>dal 12 novembre 2013 al 5 gennaio 2014, <\/strong>opening: 12 novembre 2013<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>La terza mostra\u00a0 frutto della collaborazione iniziata nel 2011 tra MAXXI e Alcantara affronta un aspetto noto e tuttavia, fino ad ora, mai compiutamente esplorato: la sensorialit\u00e0 del materiale.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":14424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[17],"tags":[3121,1876,3524],"class_list":["post-2465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-news","tag-alcantara","tag-fabrica","tag-maxxi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PLAYFUL INTER-ACTION. 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