{"id":250,"date":"2011-04-08T16:46:56","date_gmt":"2011-04-08T14:46:56","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/hangar-design-group-firma-cookabooks-per-mondadori\/"},"modified":"2024-04-28T13:24:32","modified_gmt":"2024-04-28T11:24:32","slug":"hangar-design-group-firma-cookabooks-per-mondadori","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/hangar-design-group-firma-cookabooks-per-mondadori\/","title":{"rendered":"HANGAR DESIGN GROUP FIRMA COOK&BOOKS PER MONDADORI","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

\u00c9 il network internazionale Hangar Design Group<\/a> a firmare il nuovo progetto Cook&Books per Mondadori. Al terzo piano del Mondadori Multicenter in piazza Duomo a Milano l’innovativo concept store firmato dai creativi dell’agenzia veneta accoglie i visitatori in un percorso scenografico alla scoperta del gusto.<\/h2>\n\n\n\n

Il layout dello spazio retail, ispirato all’atmosfera piacevole e avvolgente tipica dei bistrot, ospita angoli e ambienti in cui design, cucina e cultura si incontrano. L’essenza in rovere e il soffitto color moka sposano dettagli in metallo dal sapore casalingo, mentre zone dedicate agli oggetti da cucina dei migliori marchi si alternano armonicamente ad aree che ospitano ricettari e guide firmate da chef
internazionali.<\/p>\n\n\n

\n
\"MAPPAMONDO_DEL_GUSTO_1\"<\/figure>\n<\/div>\n\n\n

Un vero e proprio mappamondo del gusto – applicato su un’ampia vetrata trasparente – separa lo shop dallo spazio cucina, un luogo senza tempo caratterizzato da particolari materici che esprimono la genuinit\u00e0 e il fascino dell’esperienza culinaria; lavagne e gessetti invitano infatti gli chef a svelare i propri segreti durante i corsi di cucina, tra angoli di aromi e spezie.<\/p>\n\n\n

\n
\"LOGO_1\"<\/figure>\n<\/div>\n\n\n

Oltre al concept espositivo, Hangar Design Group ha curato l’intera corporate strategy del progetto Cook&Books; tutti gli elementi – dal naming al logotipo, dalla comunicazione interna al merchandising – contribuiscono a rendere il nuovo store un delizioso punto d’incontro tra tradizione e originalit\u00e0, tra made in Italy e internazionalit\u00e0. I colori istituzionali del noto gruppo editoriale caratterizzano il logo Cook&Books, interpretato con ironia per unire all’esperienza e alla qualit\u00e0 firmate Mondadori un senso di internazionalit\u00e0 e innovazione, mentre spunti grafici originali, come parole e illustrazioni handwriting, giocano con codici linguistici curiosi e spontanei, per accompagnare il visitatore in una food experience a tutto tondo.<\/p>\n\n\n

\n
\"LAVAGNA_1\"<\/figure>\n<\/div>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

\u00c9 il network internazionale Hangar Design Group a firmare il nuovo progetto Cook&Books per Mondadori. 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