{"id":2504,"date":"2013-11-22T17:00:00","date_gmt":"2013-11-22T16:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c43-design-news\/fino-al-5-gennaio-2014-al-maxxi-playful-inter-action-progetto-alcantara-maxxi\/"},"modified":"2024-07-21T14:45:47","modified_gmt":"2024-07-21T12:45:47","slug":"fino-al-5-gennaio-2014-al-maxxi-playful-inter-action-progetto-alcantara-maxxi","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/fino-al-5-gennaio-2014-al-maxxi-playful-inter-action-progetto-alcantara-maxxi\/","title":{"rendered":"Fino al 5 gennaio 2014 al MAXXI PLAYFUL INTER-ACTION, Progetto Alcantara-MAXXI","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Dopo un lungo lavoro di studio e sperimentazione, il 12 novembre \u00e8 stata inaugurata la terza edizione della collaborazione Alcantara-MAXXI<\/em>, iniziata nel 2011 per esplorare nuove espressioni creative contemporanee. PLAYFUL INTER-ACTION, al MAXXI dal 12 novembre 2013 fino al 5 gennaio 2014<\/strong>, affronta un aspetto noto e tuttavia fino ad ora mai compiutamente esplorato: la multisensorialit\u00e0 di Alcantara<\/em>.<\/p>\n\n\n\n

L\u2019esposizione, infatti, allestita all\u2019interno della suggestiva Sala Scarpa, si propone di raccontare ed esprimere in modo \u201cfisico\u201d e straordinariamente tangibile le peculiarit\u00e0 di un materiale che sempre pi\u00f9 accompagna il nostro quotidiano.<\/p>\n\n\n\n

L\u2019interpretazione \u00e8 stata affidata a due gruppi creativi gi\u00e0 noti e apprezzati nel mondo dell\u2019interaction design: Fabrica<\/a><\/strong> e lo studio Minale-Maeda<\/strong>, scelti dai curatori Giulio Cappellini<\/strong> (Art Director di Alcantara) e Domitilla Dardi<\/strong> (Design Curator, MAXXI Architettura) proprio per il loro ruolo di avanguardia nel cosiddetto \u201cdesign di relazione\u201d. L\u2019interattivit\u00e0 \u00e8, infatti, l\u2019elemento fondante della mostra: una serie di associazioni tattilo-visive, tattilo-uditive, tattilo-olfattive invitano il visitatore a sfiorare Alcantara, a guardarla, perfino ad ascoltarla o annusarla.<\/p>\n\n\n\n

Dopo le fortunate esperienze di Can you imagine?<\/em> e Shape your life!<\/em>, per questa terza mostra del progetto Alcantara-MAXXI i due curatori hanno scelto una via che va dritta all\u2019essenza del materiale. Nelle parole di Giulio Cappellini e Domitilla Dardi: \u201cAi due gruppi di designer \u00e8 stato chiesto di lavorare sull\u2019attivazione di un\u2019esperienza multisensoriale che, partendo dal tatto e dalla vista, esplorasse altre possibilit\u00e0. Il risultato \u00e8 in una sorta di sinestesia. Per ottenerla, fondamentale \u00e8 l\u2019apporto del visitatore: la sua interazione con l\u2019opera \u00e8 parte dell\u2019opera stessa, l\u2019una vive dell\u2019intervento dell\u2019altro<\/em>\u201d.
Cos\u00ec le due installazioni di Fabrica, \u201cPendulums\u201d e \u201cShiver\u201d, si muovono nella dimensione sonora e luminosa, attraverso un gioco di interazioni che si attiva con il tocco del visitatore; il duo Minale-Maeda, invece, con l\u2019opera \u201cEssences, Compounds, Particles\u201d, lavora sull\u2019universo olfattivo, invitando il visitatore-attore a comporre un mix inedito di forme ed essenze.<\/p>\n\n\n

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Il percorso che accompagna il visitatore alla scoperta di PLAYFUL INTER-ACTION<\/strong> svela inedite contaminazioni percettive, un vero \u201cconcerto\u201d sensoriale che indaga a fondo la forza espressiva di Alcantara, materiale che ha infinite possibilit\u00e0 di applicazione, innumerevoli cromie, texture e una versatilit\u00e0 senza paragoni.<\/p>\n\n\n\n

Nel corso dei tre anni di collaborazione, il progetto Alcantara-MAXXI ha visto le due realt\u00e0 – museo e azienda – confrontarsi e cimentarsi in uno scambio continuo di competenze ed esperienze, dando vita ad un modello di collaborazione e di dialogo di grande intensit\u00e0 creativa, che negli anni ha impegnato oltre venti tra designer affermati e giovani talenti internazionali.<\/p>\n\n\n

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Per maggiori informazioni visitare il sito: www.fondazionemaxxi.it<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Dopo un lungo lavoro di studio e sperimentazione, il 12 novembre \u00e8 stata inaugurata la terza edizione della collaborazione Alcantara-MAXXI, iniziata nel 2011 per esplorare nuove espressioni creative contemporanee.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":29,"featured_media":14636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[17],"tags":[3121,1876,3554,3524],"class_list":["post-2504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-news","tag-alcantara","tag-fabrica","tag-giulio-cappellini","tag-maxxi"],"yoast_head":"\nFino 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