{"id":25661,"date":"2015-11-25T18:09:27","date_gmt":"2015-11-25T17:09:27","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/?p=25661"},"modified":"2015-11-25T18:17:12","modified_gmt":"2015-11-25T17:17:12","slug":"natuzzi-open-art-negli-stati-uniti-alla-miami-art-week","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/natuzzi-open-art-negli-stati-uniti-alla-miami-art-week\/","title":{"rendered":"Natuzzi Open Art, negli Stati Uniti alla Miami Art Week","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Natuzzi<\/a> Italia presenta per la prima volta negli Stati Uniti, durante la Miami Art Week, il progetto Open Art, nato nel 2007 con l\u2019obiettivo di portare l\u2019arte nei negozi Natuzzi e renderla accessibile, \u201copen\u201d, a tutti.<\/h2>\n

Il progetto prevede la collaborazione con artisti contemporanei di diversa formazione a cui viene chiesto di realizzare opere d\u2019arte site-specific da far vivere all\u2019interno dei pi\u00f9 prestigiosi flagship store Natuzzi presenti nel mondo.<\/p>\n

In occasione del grand opening del flagship store Natuzzi a Miami, mercoled\u00ec 2 dicembre 2015, sar\u00e0 presentata l\u2019installazione site-specific dell\u2019artista Adrien Missika (Parigi, 1981) frutto di un\u2019immersione nell\u2019Headquarter Natuzzi in Puglia, dove si trovano il Centro Stile e il Centro Sviluppo Prodotto che costituiscono il cuore creativo dell\u2019azienda.<\/p>\n

L\u2019artista francese\u00a0Adrien Missika, attivo tra Berlino e Citt\u00e0 del Messico, \u00e8 stato invitato dalla curatrice Myriam ben Salah proprio per la sua capacit\u00e0 di tradurre l\u2019esperienza personale di un luogo in opere capaci di coinvolgere, di volta in volta, diversi media, dalla scultura alla fotografia, dall\u2019installazione al video. Il progetto permetter\u00e0 a Missika di entrare in contatto diretto con la Puglia, storicamente terra di contaminazioni, crocevia nel Mediterraneo di culture e influenze, unione di tradizione e innovazione, abilit\u00e0 artigianale e capacit\u00e0 di \u201csaper fare\u201d e con l\u2019azienda in tutti i suoi aspetti legati alla progettazione alla produzione, ma anche alla ricerca sui materiali e alla sperimentazione tecnologica.<\/p>\n

La Puglia rappresenta la \u201cmusa ispiratrice\u201d del brand Natuzzi, una terra con cui l\u2019azienda ha un legame forte e vitale, un elemento imprescindibile per capire l’essenza che da sempre anima e identifica il brand.<\/p>\n

\u201cHo accettato con entusiasmo l\u2019invito di Natuzzi per il progetto Open Art\u201d, afferma Missika. \u201cAlcuni aspetti della mia ricerca, legati alla moderna idea di evasione e ozio e la loro rappresentazione commerciale possono intrecciarsi in modo interessante con la filosofia e l\u2019estetica di Natuzzi\u201d.<\/em><\/p><\/blockquote>\n

La sfida di Missika sar\u00e0 interpretare il concept Harmony Maker, uno statement che sintetizza la capacit\u00e0 di Natuzzi di creare armonie perfette negli spazi. Il concept portante \u00e8 dunque l\u2019armonia tra oggetti, un\u2019armonia da vivere in casa, che \u00e8 l\u2019archetipo su cui si sviluppa il DNA della marca: Natuzzi blends design and function to create harmonious living.<\/p>\n

Natuzzi Italia con questo nuovo progetto rafforza il suo legame con il mondo dell\u2019arte contemporanea sostenendo l\u2019innovazione e proiettando sul palcoscenico globale le ispirazioni che rendono unico il marchio. In occasione dell\u2019opening, Disaronno, il liquore italiano pi\u00f9 famoso al mondo, presenter\u00e0 uno speciale cocktail Natuzzi ideato appositamente per la tappa di Open Art a Miami.<\/p>\n

\"Adrien<\/a>

Adrien Missika, Natuzzi Open Art Miami – October 2015 Natuzzi Headquarter, Santeramo in Puglia (Bari)<\/p><\/div>\n

\"Natuzzi<\/a>

Adrien Missika, Pasquale Jr Natuzzi – October 2015 Natuzzi Headquarter, Santeramo in Puglia (Bari)<\/p><\/div>\n

\"Natuzzi<\/a>

Pasquale Jr Natuzzi – October 2015 Natuzzi Headquarter, Santeramo in Puglia (Bari)<\/p><\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Natuzzi Italia presenta per la prima volta negli Stati Uniti, durante la Miami Art Week, il progetto Open Art, nato nel 2007 con l\u2019obiettivo di portare l\u2019arte nei negozi Natuzzi<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":25857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[17],"tags":[4569,4566],"class_list":["post-25661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-news","tag-adrien-missika","tag-natuzzi"],"yoast_head":"\nNatuzzi 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Dopo aver studiato Architettura all'Universit\u00e0 di Firenze, si \u00e8 impegnato in molteplici campi: comunicazione grafica, progettazione di allestimenti fieristici, brand design, Interior Design.","sameAs":["http:\/\/benedettofiori.com","https:\/\/www.facebook.com\/benedettofiori","https:\/\/x.com\/benedettofiori"],"url":"https:\/\/socialdesignmagazine.com\/mag\/author\/benedetto\/"}]}},"jetpack_featured_media_url":"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/11\/NATUZZI_OpenArt_Miami_02.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6cV7V-6FT","gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts\/25661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/comments?post=25661"}],"version-history":[{"count":9,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts\/25661\/revisions"}],"predecessor-version":[{"id":25865,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/posts\/25661\/revisions\/25865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/media\/25857"}],"wp:attachment":[{"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/media?parent=25661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/categories?post=25661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialdesignmagazine.com\/mag\/wp-json\/wp\/v2\/tags?post=25661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}