{"id":26080,"date":"2015-12-10T10:00:43","date_gmt":"2015-12-10T09:00:43","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/?p=26080"},"modified":"2015-12-10T00:24:47","modified_gmt":"2015-12-09T23:24:47","slug":"ham-uh-k-installazione-di-adrien-missika-al-natuzzi-italia-store-di-miami","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/ham-uh-k-installazione-di-adrien-missika-al-natuzzi-italia-store-di-miami\/","title":{"rendered":"[ham-uh k] installazione di Adrien Missika al Natuzzi Italia Store di Miami","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

[ham-uh k] \u00e8 l’installazione che l’artista\u00a0Adrien Missika ha ideato per l’opening\u00a0dello store Natuzzi<\/a>\u00a0Italia al Design District, durante la\u00a0Miami Art Week. \u00c9 stata presentata il\u00a02\u00a0dicembre 2015, ed \u00e8 la nuova tappa di Open Art. Il progetto\u00a0che dal 2007\u00a0porta\u00a0l\u2019arte nei punti vendita Natuzzi.<\/h2>\n[ham-uh k], l\u2019installazione site-specific dell\u2019artista Adrien Missika \u00e8 una grande\u00a0amaca \u2013 dalle dimensioni di circa otto metri per tre \u2013 realizzata con le pelli Natuzzi e frutto di\u00a0un\u2019immersione nell\u2019Headquarter Natuzzi in Puglia, dove si trovano il Centro Stile e il Centro\u00a0Sviluppo Prodotto che costituiscono il cuore creativo dell\u2019azienda.<\/p>\n

\u201cDopo una lunga ricerca abbiamo scelto Adrien Missika \u2013 <\/em>afferma Pasquale Junior Natuzzi,\u00a0Marketing & Communication Strategic Program Manager del marchio \u2013 un artista giovane e\u00a0geniale al quale abbiamo affidato l\u2019arduo compito di interpretare l\u2019armonia, che costituisce\u00a0l\u2019archetipo sul quale si fonda la nostra filosofia dell\u2019abitare, sintetizzata nel concept: Natuzzi blends\u00a0design and function to create harmonious living. Il lavoro di Adrien \u00e8 sempre ispirato dai luoghi che\u00a0visita, come del resto il nostro design \u00e8 ispirato dal luogo da cui proveniamo, la Puglia. Lo abbiamo\u00a0invitato nel nostro quartier generale per farlo entrare in contatto con la nostra terra e il nostro\u00a0lavoro e da questa esperienza \u00e8 nata l\u2019idea di [ham-uh k]\u201d.<\/em><\/p>\n[ham-uh k]\u00a0(in italiano \u00e0maca), giaciglio di rete o tela, originario dei paesi tropicali, sospeso\u00a0per le estremit\u00e0 a due sostegni (alberi, pali o altro).<\/p>\n

In Species of Spaces, Geroges Perec descrive il letto come “lo spazio individuale per eccellenza,\u00a0l’area elementare del corpo”. Partendo da queste riflessioni e dall\u2019attivit\u00e0 di Natuzzi \u2013 uno dei\u00a0principali brand italiani di design, rivolto alla produzione di divani, poltrone e complementi d\u2019arredo\u00a0\u2013 Adrien Missika ha giocato sui paradossi di uno spazio antropometrico, trasformandolo in un\u00a0luogo adatto ad accogliere un\u2019esperienza collettiva, un armonioso e onirico “stare insieme”.<\/p><\/blockquote>\n

L\u2019installazione di Missika si pone in continuit\u00e0 con la sua ricerca Siesta Club, un lavoro che riflette\u00a0sullo spazio individuale dell\u2019amaca e quindi sul senso di relax, riposo, tempo libero. Per Open Art\u00a0Adrien ha per\u00f2 deciso di stravolgere questo oggetto, alterandone le dimensioni. Da un luogo\u00a0calibrato sul singolo, [ham-uh k] assume invece una dimensione collettiva, un armonioso e onirico\u00a0“stare insieme”.<\/p>\n

“L’amaca \u00e8 un oggetto funzionale realizzato dagli esseri umani per riposare\u201d, <\/em>dice Missika. \u201cMi\u00a0piace l’idea di dare a questo oggetto una pausa, rendendolo una scultura o un dipinto, astraendolo\u00a0dalla sua funzionalit\u00e0, ma senza privarlo della sua presenza scenica”.<\/em><\/p>\n

Per sottolineare ulteriormente l’ibridazione, Missika ha utilizzato le pelli provenienti dalla\u00a0conceria italiana (Udine) di propriet\u00e0 del Gruppo e successivamente selezionate dall\u2019artista\u00a0con il team del Centro Stile Natuzzi in Puglia. Con cura ha decostruito il materiale portandolo a\u00a0una condizione elementare, quasi grezza: l\u2019utilizzo di sei manti di pelle intere rimanda cos\u00ec\u00a0all\u2019immagine di un’amaca elementare e archetipica.<\/p>\n

Guardando l\u2019installazione dal basso, le pelli non tagliate richiamano le forme di una grotta, di un\u00a0ventre scuro, ma anche di un tipico elemento della cultura esotica. La fusione tra un materiale\u00a0nobile e di alta qualit\u00e0 con la ruvidezza del gesto artistico danno origine a un intenso contrasto\u00a0intrinseco all’oggetto-scultura: le linee della pelle si uniscono in un pattern colorato, tracce discrete\u00a0del gesto strutturale dell’artista.<\/p>\n

Missika, il cui lavoro spesso traduce l’esperienza del viaggio, dello spostamento, sia fisico che\u00a0mentale, ha realizzato per Open Art una nuova forma di viaggio, da fare attraverso\u00a0l\u2019immaginazione e i sogni. Una sorta di tappeto magico per un cammino interiore verso un luogo\u00a0dove il tempo \u00e8 sospeso.<\/p>\n

\"NATUZZI<\/a>

NATUZZI Open Art [ham-uh k] Photo by Monica Schipper<\/p><\/div>

\"NATUZZI<\/a>

NATUZZI Open Art [ham-uh k] Photo by Monica Schipper<\/p><\/div>

\"NATUZZI<\/a>

NATUZZI Open Art [ham-uh k] Photo by Monica Schipper<\/p><\/div>

\"NATUZZI<\/a>

NATUZZI Open Art [ham-uh k] Photo by Monica Schipper<\/p><\/div>

\"NATUZZI<\/a>

NATUZZI Open Art [ham-uh k] Photo by Monica Schipper<\/p><\/div>

\"NATUZZI<\/a>

NATUZZI Open Art [ham-uh k] Photo by Monica Schipper<\/p><\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

[ham-uh k] \u00e8 l’installazione che l’artista Adrien Missika ha ideato per l’opening dello store Natuzzi Italia al Design District, durante la Miami Art Week. 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