{"id":2671,"date":"2014-01-09T14:00:00","date_gmt":"2014-01-09T13:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s7-grafica\/c36-grafica\/designfever-samsung-oled-tv-microsite\/"},"modified":"2025-03-10T16:10:54","modified_gmt":"2025-03-10T15:10:54","slug":"designfever-samsung-oled-tv-microsite","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/grafica\/designfever-samsung-oled-tv-microsite\/","title":{"rendered":"designfever \/ Samsung OLED TV Microsite","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">A microsite full of color<\/h3>\n\n\n\n<p>Samsung Electronics\u2019 \u2018OLED TV\u2019 is a micro and mobile site created to cater to a global audience for the overseas launch of Samsung\u2019s OLED TV products. As the phrase \u2018Life in Every Pixel\u2019 suggests, the curved OLED TV makes pictures come alive by utilizing a curved shape that brings elements of luxury into the home. <strong><a class=\"jcepopup\" href=\"http:\/\/designfever.com\" target=\"_blank\" rel=\"nofollow noopener\">designfever<\/a><\/strong> wanted to simultaneously present the elegant design and functionality of the Samsung OLED TV.<\/p>\n\n\n\n<p>Users get a clear understanding of the numerous features found on the product while understanding the benefits of such a unique and comfortable viewing experience through the use of lively interactions.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"308\" data-attachment-id=\"15748\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/grafica\/designfever-samsung-oled-tv-microsite\/attachment\/52b7e3448ebd7\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e3448ebd7.jpg\" data-orig-size=\"720,308\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"52b7e3448ebd7\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e3448ebd7-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e3448ebd7.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e3448ebd7.jpg\" alt=\"52b7e3448ebd7\" class=\"wp-image-15748\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">A premium design that demands attention<\/h3>\n\n\n\n<p>The site attempts to mimic the curved beauty and luxurious feel of the OLED by creating a minimalist website that focuses on product images. Various shots of the TV at different angles against a monotone background provide a sense of space that allows users to focus on the essence of the product. The images, typography, and background were configured to be stationary in order to reflect the clarity that is found on Samsung\u2019s OLED TVs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"309\" data-attachment-id=\"15749\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/grafica\/designfever-samsung-oled-tv-microsite\/attachment\/52b7e3948643b\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e3948643b.jpg\" data-orig-size=\"720,309\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"52b7e3948643b\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e3948643b-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e3948643b.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e3948643b.jpg\" alt=\"52b7e3948643b\" class=\"wp-image-15749\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Delicate interactions provide direct comparisons<\/h3>\n\n\n\n<p>Small interactions were created to ensure that allows users experience the rich image quality of the OLED TV online. Using the \u2018OLED Picture Quality\u2019 menu, users can compare the noticeable differences between the picture quality of a common television against an OLED TV by simply using keyboard or mouse to move left or right.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"308\" data-attachment-id=\"15750\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/grafica\/designfever-samsung-oled-tv-microsite\/attachment\/52b7e3f9d65f3\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e3f9d65f3.jpg\" data-orig-size=\"720,308\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"52b7e3f9d65f3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e3f9d65f3-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e3f9d65f3.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e3f9d65f3.jpg\" alt=\"52b7e3f9d65f3\" class=\"wp-image-15750\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Watching videos that introduce features<\/h3>\n\n\n\n<p>One of the most compelling features of the Samsung OLED TV is \u2018multi-view\u2019, a function that allows two channels to be watched simultaneously on the same screen. The website demonstrates how the quick response time of the OLED TV allows for different content to be played and heard when wearing special glasses.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"292\" height=\"533\" data-attachment-id=\"15751\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/grafica\/designfever-samsung-oled-tv-microsite\/attachment\/52b7e54d5281e\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e54d5281e.jpg\" data-orig-size=\"292,533\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"52b7e54d5281e\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e54d5281e-292x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e54d5281e.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_designfever_52b7e54d5281e.jpg\" alt=\"52b7e54d5281e\" class=\"wp-image-15751\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Retaining beauty on the mobile web<\/h3>\n\n\n\n<p>In addition to the microsite, a minimal and elegant mobile site also projects the beauty found in the Samsung OLED TV. Due to the impossibility of interaction that is found on a PC, the mobile site utilizes uncluttered typography and images to revel the luxury of the product.<\/p>\n\n\n\n<p><a class=\"jcepopup\" href=\"http:\/\/www.samsung.com\/global\/microsite\/oledtv\/\" target=\"_blank\" rel=\"nofollow noopener\">Microsite<\/a> | <a class=\"jcepopup\" href=\"http:\/\/www.samsung.com\/global\/microsite\/oledtv\/mobile\/\" target=\"_blank\" rel=\"nofollow noopener\">Mobile Site<\/a> | <a class=\"jcepopup\" href=\"http:\/\/designfever.com\/v2\/html\/portfolio_detail.html?cate=002&amp;no=535&amp;type=main\" target=\"_blank\" rel=\"nofollow noopener\">Project Page<\/a> | <a class=\"jcepopup\" href=\"http:\/\/designfever.com\" target=\"_blank\" rel=\"nofollow noopener\">designfever<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Samsung Electronics\u2019 \u2018OLED TV\u2019 is a micro and mobile site created to cater to a global audience for the overseas launch of Samsung\u2019s OLED TV products.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":100,"featured_media":15747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[14],"tags":[3494,3495,3674],"class_list":["post-2671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grafica","tag-designfever","tag-microsite","tag-website"],"yoast_head":"<!-- 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