{"id":2723,"date":"2014-01-17T18:00:00","date_gmt":"2014-01-17T17:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/interior-innovation-award-la-lampada-qtruq-vincitore-2014\/"},"modified":"2025-03-10T22:35:17","modified_gmt":"2025-03-10T21:35:17","slug":"interior-innovation-award-la-lampada-qtruq-vincitore-2014","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/interior-innovation-award-la-lampada-qtruq-vincitore-2014\/","title":{"rendered":"Interior Innovation Award &#8211; La lampada &#8220;Tru&#8221;, Vincitore 2014","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Recentemente <strong>selezionata per l&#8217;ADI Design Index<\/strong> e quindi <strong>in competizione per il prossimo Compasso d&#8217;Oro<\/strong>, ora <strong>la lampada da terra Tru, disegnata da <a href=\"https:\/\/socialdesignmagazine.com\/mag\/tag\/roberto-paoli\/\">Roberto Paoli<\/a> per <a href=\"https:\/\/socialdesignmagazine.com\/mag\/tag\/nemo-cassina\/\">Nemo Cassina<\/a>, si \u00e8 aggiudicata il premio &#8220;Interior Innovation Design, Vincitore 2014\u201d<\/strong>, considerato uno dei premi di design pi\u00f9 rinomati nel settore dell&#8217;arredamento d&#8217;interni di tutto il mondo.<\/p>\n\n\n\n<p>Selezionata dal German Design Council per la forte identit\u00e0 innovativa che permette di gestire la luce LED in modo nuovo e funzionale, Tru sar\u00e0 in mostra al Salone Internazionale del Mobile Imm Cologne dal 13 al 19 gennaio 2014 e concorrer\u00e0, insieme agli altri progetti vincitori, al titolo di Best of Best 2014.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em> \u201cLa luce \u00e8 &#8211; per definizione &#8211; visibile, mentre la tecnologia e l\u2019energia tendono all\u2019invisibilit\u00e0. In questa lampada ho cercato di dare forma non alla funzione illuminante, ma al delicato equilibrio tra ci\u00f2 che vediamo e ci\u00f2 che l\u2019oggetto nasconde\u201d.<\/em><\/h2>\n\n\n\n<p>Cos\u00ec<a class=\"jcepopup\" href=\"http:\/\/www.robertopaoli.com\/\" target=\"_blank\" rel=\"nofollow noopener\"> Roberto Paoli <\/a>parla di Tru, una lampada da terra che attrae lo sguardo con la sua rigorosa geometria, descritta solamente da un sottile segno anulare di metallo e con la lama di luce che emette da un\u2019apertura verticale quasi invisibile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Posizionata liberamente nell\u2019ambiente, Tru appare come un segno luminoso impalpabile, mentre in prossimit\u00e0 di una parete o un\u2019altra superficie riflettente sembra che crei il proprio sfondo di luce per staccarsi visivamente.<\/h3>\n\n\n\n<p>Tru \u00e8 un prodotto mimetico, poco visibile da spento. Anche questo fa parte della grande intuizione di Roberto Paoli, che ha voluto creare un oggetto funzionale, razionale e discreto, che quando si accende stupisce e appare in tutta la sua forza. Una forza che deriva dai contrasti: potenza in una struttura sottilissima, pienezza luminosa scaturita dal vuoto strutturale, una forte presenza ambientale che appoggia su meno di un decimetro quadrato.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"509\" data-attachment-id=\"16053\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/interior-innovation-award-la-lampada-qtruq-vincitore-2014\/attachment\/1-still-life-tru-roberto-paoli-nemo-cassina\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_1_still_life_Tru_Roberto_Paoli_Nemo_Cassina.jpg\" data-orig-size=\"720,509\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"1 still life Tru Roberto Paoli Nemo Cassina\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_1_still_life_Tru_Roberto_Paoli_Nemo_Cassina-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_1_still_life_Tru_Roberto_Paoli_Nemo_Cassina.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_1_still_life_Tru_Roberto_Paoli_Nemo_Cassina.jpg\" alt=\"1 still life Tru Roberto Paoli Nemo Cassina\" class=\"wp-image-16053\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"509\" data-attachment-id=\"16054\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/interior-innovation-award-la-lampada-qtruq-vincitore-2014\/attachment\/1-tru-ambientato-roberto-paoli-nemo-cassina\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_1_Tru_ambientato_Roberto_Paoli_Nemo_Cassina.jpg\" data-orig-size=\"720,509\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"1 Tru ambientato Roberto Paoli Nemo Cassina\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_1_Tru_ambientato_Roberto_Paoli_Nemo_Cassina-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_1_Tru_ambientato_Roberto_Paoli_Nemo_Cassina.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_1_Tru_ambientato_Roberto_Paoli_Nemo_Cassina.jpg\" alt=\"1 Tru ambientato Roberto Paoli Nemo Cassina\" class=\"wp-image-16054\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"523\" data-attachment-id=\"16055\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/interior-innovation-award-la-lampada-qtruq-vincitore-2014\/attachment\/tru-schizzo-roberto-paoli-nemo-cassina\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_Tru_schizzo_Roberto_Paoli_Nemo_Cassina.jpg\" data-orig-size=\"720,523\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Tru schizzo Roberto Paoli Nemo Cassina\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_Tru_schizzo_Roberto_Paoli_Nemo_Cassina-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_Tru_schizzo_Roberto_Paoli_Nemo_Cassina.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_Tru_schizzo_Roberto_Paoli_Nemo_Cassina.jpg\" alt=\"Tru schizzo Roberto Paoli Nemo Cassina\" class=\"wp-image-16055\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"509\" data-attachment-id=\"16056\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/interior-innovation-award-la-lampada-qtruq-vincitore-2014\/attachment\/3-still-life-tru-roberto-paoli-nemo-cassina\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_3_still_life_Tru_Roberto_Paoli_Nemo_Cassina.jpg\" data-orig-size=\"720,509\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"3 still life Tru Roberto Paoli Nemo Cassina\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_3_still_life_Tru_Roberto_Paoli_Nemo_Cassina-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_3_still_life_Tru_Roberto_Paoli_Nemo_Cassina.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2014\/01\/users_Jessy_Interior_Innovation_Award_-_La_lampada_Tru_Vincitore_2014_3_still_life_Tru_Roberto_Paoli_Nemo_Cassina.jpg\" alt=\"3 still life Tru Roberto Paoli Nemo Cassina\" class=\"wp-image-16056\"\/><\/figure>\n<\/div>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Recentemente selezionata per l&#8217;ADI Design Index e quindi in competizione per il prossimo Compasso d&#8217;Oro, ora la lampada da terra Tru, disegnata da Roberto Paoli per Nemo Cassina, si \u00e8 aggiudicata il premio &#8220;Interior Innovation Design, Vincitore 2014\u201d<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":16052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[13],"tags":[3074,2827],"class_list":["post-2723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-nemo-cassina","tag-roberto-paoli"],"yoast_head":"<!-- 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