{"id":27329,"date":"2016-03-10T10:00:00","date_gmt":"2016-03-10T09:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/?p=27329"},"modified":"2016-03-07T21:49:59","modified_gmt":"2016-03-07T20:49:59","slug":"tortona-design-week-2016","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/tortona-design-week-2016\/","title":{"rendered":"Tortona Design Week 2016","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Un polo creativo di respiro internazionale dove design, moda, cultura si incontrano tutto l\u2019anno: questa \u00e8 oggi \u201cTortona\u201d, il primo distretto ad essersi organizzato come circuito del Fuorisalone \u2013 aprendo la strada a quello che sarebbe poi diventato uno dei pi\u00f9 importanti appuntamenti del design \u2013 fino a rappresentare, quindici anni dopo, un nuovo punto di riferimento per l\u2019industria della creativit\u00e0.<\/h2>\n

Un\u2019evoluzione guidata da una forte volont\u00e0 di rinnovamento e dalla capacit\u00e0 di sperimentazione e contaminazione tra mondi affini, che l\u2019ha resa luogo fertile di incontro fra nuova imprenditoria e produzione culturale.<\/p>\n

Forte di una rinnovata identit\u00e0 di distretto capace di attrarre e coinvolgere progettisti\u2028 di fama internazionale, imprese, incubatori, start-up e giovani talenti, Tortona si sta trasformando sempre di pi\u00f9 in un vero e proprio hub di innovazione, di produzione culturale e di confronto aperto al pubblico e alla citt\u00e0, anche grazie alla presenza di prestigiose realt\u00e0 culturali. Tra queste spiccano l\u2019Armani\/Silos, ilMudec \u2013 Museo delle Culture e BASE Milano, il nuovo progetto integrato per la cultura e la creativit\u00e0 che verr\u00e0 inaugurato il prossimo 30 marzo negli storici spazi dell\u2019ex Ansaldo. Questi ultimi, in particolare, sono stati scelti fra le principali sedi ufficiali della XXI Triennale di Milano per ospitare mostre e partecipazioni internazionali.<\/p>\n

Tortona Design Week 2016<\/strong> sar\u00e0 un momento di grande energia creativa e partecipazione in una zona che come dimostrano i numeri dell\u2019edizione 2015 \u2013 115.000 visitatori, 180 eventi e oltre 20 paesi rappresentati \u2013 \u00e8 sempre protagonista del Fuorisalone. Alle proposte delle realt\u00e0 attive nel distretto si uniranno i progetti di designer, famosi ed emergenti, provenienti da tutto il mondo, in particolare Cina,Francia, Germania, Giappone, Inghilterra, Olanda, Polonia, Repubblica Ceca e Spagna.<\/p>\n

Quest\u2019anno la Tortona Design Week ospiter\u00e0 prestigiosi designer internazionali tra cui: Maarten Baasche presenta NEW!NOW!HERE<\/strong>, un nuovo progetto artistico innovativo dove i confini del design saranno spinti fino al limite; Marcel Wanders che, oltre ad essere presente con MOOOI<\/strong>, proporr\u00e0 in anteprima mondiale un nuovo concept di design dedicato ai bambini; Naoto Fukasawa, architetto e industrial designer di primo piano, che ha curato l\u2019evento per Geoluxe<\/strong>; Mario Cucinella Architects, che presenta la scuola SOS<\/strong> – School of Sustainability in uno spazio polifunzionale attraverso workshop, laboratori di prototipazione e lezioni di Empatia Creativa.<\/p>\n

Alla Tortona Design Week anche il duo creativo di Formafantasma<\/strong> con l\u2019ideazione del concept e del progetto di allestimento per Lexus; Barovier&Toso e Paola Navone<\/strong>, di nuovo insieme per un progetto visionario che esplora i tanti colori del vetro attraverso un viaggio immaginario tra culture e paesaggi diversi; Mario Bellini<\/strong>, che partecipa alla design week con il progetto realizzato per Citro\u00ebn e Karim Rashid<\/strong>, che sar\u00e0 nuovamente protagonista della Tortona Design Night con la performance DJ live gioved\u00ec 14 aprile all\u2019Hotel Magna Pars Suites Milano.<\/p>\n

Ma non \u00e8 tutto<\/strong>. Altre presenze importanti e collaborazioni prestigiose arricchiranno l\u2019offerta della zona, rinforzando il ruolo strategico dell\u2019area nel mondo design. Per scoprire il meglio del design cinese c\u2019\u00e8 il grande padiglione di Red Star Macalline e la mostra OO!CHINA<\/a> curata da Sarpi Bridge_Oriental Design Week. Sar\u00e0 presente anche Citizen che realizza uno spazio surreale fatto di luce danzante. Debutto in zona Tortona per Miele con l\u2019installazione multisensoriale The Invisible Kitchen, uno sguardo futuristico sulla rivoluzione dell\u2019intera esperienza di cottura. Archiproducts<\/strong> inaugura proprio qui il primo spazio di co-net-working del design Live, Work, Design, un luogo che rimarr\u00e0 attivo anche dopo la Milano Design Week; gli olandesi di Connecting the Dots si interrogano invece su \u201cCulture versus Commerce\u201dcon due esposizioni dal titolo Furnishers Market e The Alternative; da non perdere anche la collettiva di Designersblock, con i progetti realizzati da 60 fra designer indipendenti, emergenti e affermati. Opendotproporr\u00e0 invece una mostra laboratorio intitolata Visual Making. L\u2019esibizione di Preciosa Lighting, realizzata dallo studio viennese Vasku&Klug propone una mostra di cristalli e raffinati chandelier. Materials Village ideato da Material Connexion Italia riunisce in un solo spazio materiali, progetti e tecnologie altamente innovative. A questi si aggiunge la piattaforma comunicativa interattiva di Vauth-Sagel e il tema dell\u2019artigianalit\u00e0 esplorato da OTTO PI\u00d9. Infine gli olandesi di Linteloo lanciano una nuova serie di mobili di ispirazione cosmopolita in collaborazione con designer internazionali.<\/p>\n

Main Partner di Tortona Design Week 2016 si riconferma ASUS, noto brand tecnologico che rinnova l\u2019appuntamento con la kermesse internazionale del design anche con un proprio ed esclusivo spazio espositivo.<\/p>\n

\"Tortona<\/a>

Tortona Design Week, il ponte<\/p><\/div>\n

\"TDW2016<\/a>

TDW2016 BARLINEK + TABANDA + DESIGN ALIVE<\/p><\/div>\n

\"TDW2016<\/a>

TDW2016 OO!CHINA Sarpi Bridge Oriental Design Week Liu Yichun Sylph<\/p><\/div>\n

\"TDW2016<\/a>

TDW2016 MIELE The Invisible Kitchen<\/p><\/div>\n

\"TDW2016<\/a>

TDW2016 M\u00e3\u00c4THESIS metal 3d printed samples<\/p><\/div>\n

\"Abitare<\/a>

Abitare on printed paper<\/p><\/div>\n

\"Tortona<\/a>

Tortona Design Week 2016<\/p><\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Un polo creativo di respiro internazionale dove design, moda, cultura si incontrano tutto l\u2019anno: questa \u00e8 oggi \u201cTortona\u201d, il primo distretto ad essersi organizzato come circuito del Fuorisalone \u2013 aprendo la strada a quello che sarebbe poi diventato uno dei pi\u00f9 importanti appuntamenti del design \u2013 fino a rappresentare, quindici anni dopo, un nuovo punto di riferimento per l\u2019industria della creativit\u00e0.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":27334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[17],"tags":[4647,4634],"class_list":["post-27329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-news","tag-fuori-salone-2016","tag-salone-del-mobile-2016"],"yoast_head":"\nTortona 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