{"id":2872,"date":"2014-03-01T15:00:00","date_gmt":"2014-03-01T14:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s13-special\/c50-salone-del-mobile-2014\/startt-per-elica-eurocucina-2014\/"},"modified":"2025-03-17T16:57:43","modified_gmt":"2025-03-17T15:57:43","slug":"startt-per-elica-eurocucina-2014","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/salone-del-mobile-2014\/startt-per-elica-eurocucina-2014\/","title":{"rendered":"stARTT per Elica \/ Eurocucina 2014","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Nell\u2019ambito della 5a edizione di FTK – Technology For the Kitchen, Elica presenta al Salone del Mobile la nuova collezione di cappe da cucina e le aree di innovazione tecnologica che influenzeranno l’ambiente cucina per i prossimi anni.<\/h2>\n\n\n\n

Coerentemente con la propria visione e con lo sguardo sempre rivolto al futuro, Elica si \u00e8 affidata, per il progetto dello stand, al pluripremiato studio di architettura e trasformazioni territoriali stARTT.<\/p>\n\n\n\n

\u201cLa scelta di affidarci a uno studio come stARTT, fortemente innovativo e con una visione aperta e creativa sull’ambiente che ci circonda\u201d, commenta Francesco Boromei, Chief of Marketing dell’azienda, \u201c\u00e8 del tutto coerente con il percorso intrapreso da Elica, in perfetto equilibrio tra know-how tecnologico, ricerca, attivit\u00e0 produttiva, attenzione all’ambiente e sensibilit\u00e0 per l’arte contemporanea\u201d.<\/em><\/p>\n\n\n\n

Lo studio stARTT, fondato a Roma nel 2008, ha ricevuto numerosi riconoscimenti internazionali, tra cui il premio europeo YAP MAXXI 2011<\/strong> per l’architettura under 35. Al suo attivo, inoltre, \u201cLa jeune architecture europ\u00e9enne\u201d presso il Pavillon de l\u2019Arsenal de Paris e la mostra \u201cFUTURE: Architecture e(s)t Paysage\u201d a Parigi. Attualmente i lavori dello studio sono esposti alla Biennale di Shenzhen e Hong Kong e presenti nella mostra itinerante Piccole Utopie, sull\u2019innovazione italiana in architettura.<\/p>\n\n\n\n

Il concept originale sviluppato da stARTT per ospitare il mondo di Elica e i suoi rivoluzionari sistemi per il trattamento dell’aria in casa, all’insegna di tecnologia, design e innovazione prende la forma di un anello luminoso, sospeso, che racchiude un giardino, un esterno domestico ombreggiato e protetto dalle fronde degli alberi, contrapposto all’artificialit\u00e0 degli spazi circostanti.<\/p>\n\n\n\n

Identit\u00e0 e logo dell’azienda, che ha rivoluzionato il mondo delle cappe da cucina, sono rappresentate all’esterno dell’anello, mentre al suo interno si intravede una superficie specchiante che riflette la vibrazione delle foglie e i movimenti delle persone, inducendo ad un gioco di rimandi.<\/p>\n\n\n\n

La posizione degli alberi \u00e8 accuratamente studiata per creare una sequenza di spazi, in un’alternanza di aperto-chiuso, stretto-largo, bosco-radure, denso-poroso, volta ad esaltare, in una sorta di installazione artistica, le caratteristiche di forma e materiali dei prodotti Elica esposti. Tra le piante si scoprono i diversi ambienti dello stand, dedicati a funzioni specifiche: l’accoglienza, le salette per riunioni, una zona conviviale, aree di passaggio ed espositive.
\nEuroCucina 2014 sar\u00e0 anche l’occasione per lanciare il marchio GUTMANN in Italia – acquisito da Elica nel 2008 – e introdurre le ultime creazioni tailor made che uniscono il design italiano e la tecnologia tedesca.<\/p>\n\n\n\n

Allo studio stARTT \u00e8 stato affidato anche l\u2019allestimento della mostra che Elica organizzer\u00e0 per il Fuorisalone<\/a> nel suo Showroom di via Pontaccio 10. La mostra Middle-Earth. A Journey inside Elica sar\u00e0 curata da Alessandro Dandini de Sylva e Marcello Smarrelli, direttore artistico della Fondazione Ermanno Casoli, con fotografie di Fabio Barile e Francesco Neri.<\/p>\n\n\n

\n
\"ELICA<\/figure>\n<\/div>\n\n\n

Maggiori informazioni su: www.elica.it<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Nell\u2019ambito della 5a edizione di FTK – Technology\u00a0For the Kitchen, Elica presenta al Salone del Mobile la nuova collezione di cappe da cucina e le aree di innovazione tecnologica che influenzeranno l’ambiente cucina per i prossimi anni.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":16974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[23],"tags":[2057,1803,2056,3766],"class_list":["post-2872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salone-del-mobile-2014","tag-cappa","tag-elica","tag-eurocucina","tag-salone-del-mobile-2014"],"yoast_head":"\nstARTT 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