{"id":2949,"date":"2014-03-23T11:00:00","date_gmt":"2014-03-23T10:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s13-special\/c50-salone-del-mobile-2014\/independent-hub-swart-e-studio-mid-al-fuorisalone-2014\/"},"modified":"2025-03-19T15:53:53","modified_gmt":"2025-03-19T14:53:53","slug":"independent-hub-swart-e-studio-mid-al-fuorisalone-2014","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/salone-del-mobile-2014\/independent-hub-swart-e-studio-mid-al-fuorisalone-2014\/","title":{"rendered":"Independent Hub: Swart e studio MID al fuorisalone 2014","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Il progetto dello shop online Swart<\/strong> nasce non solo con l\u2019obiettivo della vendita, ma soprattutto dalla passione per l\u2019autoproduzione, dalla volont\u00e0 di far emergere la qualit\u00e0 del design indipendente italiano<\/strong>, di offrire occasioni di visibilit\u00e0 ai designer, online e a eventi di settore<\/strong>. Il Fuorisalone 2014<\/strong> di Milano<\/strong>, dopo poco pi\u00f9 di un anno dal lancio di Swart sul web, rappresenta un\u2019occasione importante per consolidare la sua presenza sul territorio.<\/p>\n\n\n\n

In questo contesto Swart organizza l\u2019evento Independent Hub<\/strong>, una collaborazione trasversale, un raccoglitore di idee<\/strong>, un focolaio di creativit\u00e0 che lega l\u2019e-shop allo studio MID<\/strong> \u2013 Manifattura Italiana Design \u2013 e a molti designer emergenti. Con Independent Hub Swart si pone l\u2019obiettivo di superare la presentazione individuale dei singoli prodotti, creando ambientazioni che diano uno spunto di arredo e uso di oggetti di design indipendente<\/strong>.<\/p>\n\n\n\n

I positivi riscontri dei primi mesi di attivit\u00e0 e di incontro con il pubblico, il dialogo con esper ti di settore e la formazione progettuale di alcuni dei fondatori, spinge Swart a presentare sotto una nuova veste il design indipendente. L\u2019idea \u00e8 che si possa capire e apprezzare un prodotto nella sua totalit\u00e0, attraverso l\u2019esperienza del suo uso. Il valore aggiunto dato dal progetto e dalla produzione artigianale potranno essere in questo modo direttamente colti dall\u2019utente. Questo sar\u00e0 possibile grazie alle creazioni di 25 designer italiani<\/strong> proposti attraverso tre ambientazioni tematiche, una dedicata alla cucina\/sala da pranzo, una a spazio per bambini, una a soggiorno. <\/span><\/p>\n\n\n\n

Independent Hub \u00e8 novit\u00e0<\/strong>: prodotti inediti che Swart presenta al pubblico con i prototipi dei vincitori del concorso<\/strong> under 35 \u201cDesign suite – Idee da fissare<\/strong>\u201d e con la collezione mai esposta prima<\/strong> di oggetti nati dalla call4ideas<\/strong> \u201ca relax corner<\/strong>\u201d promossa tra i designer della sua rete.<\/p>\n\n\n\n

Independent Hub \u00e8 partecipazione e condivisione. Un allestimento collettivo e dinamico<\/strong> guida il visitatore in un focus di 7 designer italiani emergenti: MID, Bside di Matteo Dallagiacoma, fdA \u2013 fabrizio demma atelier, bibi duo creativo torinese, Harvest di Carlos Pambianchi, Carolina Starke & Andrea Zanocchi, Andro Design.<\/p>\n\n\n

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\"IndependentHub-0001\"<\/figure>\n<\/div>\n\n
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\"IndependentHub-0002\"<\/figure>\n<\/div>\n\n
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\"IndependentHub-0003\"<\/figure>\n<\/div>\n\n
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\"IndependentHub-0004\"<\/figure>\n<\/div>\n\n
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\"IndependentHub-0005\"<\/figure>\n<\/div>\n\n
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\"IndependentHub-0006\"<\/figure>\n<\/div>\n\n
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\"IndependentHub-0007\"<\/figure>\n<\/div>\n\n
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\"IndependentHub-0009\"<\/figure>\n<\/div>\n\n
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\"IndependentHub-0010\"<\/figure>\n<\/div>\n\n\n

Per maggiori informazioni potete visitare il sito:\u00a0www.swartlab.com<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Il progetto dello shop online Swart nasce non solo con l\u2019obiettivo della vendita, ma\u00a0soprattutto dalla passione per l\u2019autoproduzione, dalla volont\u00e0 di far emergere la qualit\u00e0\u00a0del design indipendente italiano, di offrire occasioni di visibilit\u00e0 ai designer, online e a\u00a0eventi di settore.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":29,"featured_media":17465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[23],"tags":[3725,3319],"class_list":["post-2949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salone-del-mobile-2014","tag-fuorisalone-2014","tag-swart"],"yoast_head":"\nIndependent 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