{"id":3041,"date":"2014-04-04T09:00:00","date_gmt":"2014-04-04T07:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s13-special\/c50-salone-del-mobile-2014\/al-salone-del-mobile-2014-mh-way-presenta-il-progetto-happy-life-by-makio-hasuike\/"},"modified":"2025-03-20T15:10:39","modified_gmt":"2025-03-20T14:10:39","slug":"al-salone-del-mobile-2014-mh-way-presenta-il-progetto-happy-life-by-makio-hasuike","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/salone-del-mobile-2014\/al-salone-del-mobile-2014-mh-way-presenta-il-progetto-happy-life-by-makio-hasuike\/","title":{"rendered":"Al Salone del Mobile 2014 MH WAY presenta il Progetto HAPPY LIFE by Makio Hasuike","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
\u201cHappy life\u201d \u00e8 un progetto di grande respiro ideato dall\u2019eclettica personalit\u00e0 dell\u2019architetto Makio Hasuike, che sar\u00e0 presentato durante la Milano Design Week (8-13 aprile) nello showroom di MH WAY in Via Durini 2.<\/h2>\n\n\n\n
\u201cHappy life\u201d \u00e8 dedicato alla persona, ad alcuni semplici gesti che si ripetono nella quotidianit\u00e0, alla neces\u00adsit\u00e0 di indossare e abitare. \u201cHappy wear\u201d versus \u201chappy living\u201d: Makio Hausike instaura un dialogo osmotico tra due mondi sempre pi\u00f9 prossimi, quello del fashion e quello del design, declinandoli in uno stile di vita dinamico, contempora\u00adneo e nomade, in perfetta consonanza con la filosofia Free Spirits del brand MH WAY.<\/p>\n\n\n\n
HAPPY WEAR<\/h3>\n\n\n\n
Si indossano borse ogni giorno per portare con noi tutti gli oggetti necessari. \nQuelle di Makio Hausike progettate per MH WAY sono innovative, dal look forte e carismatico, con una palette di colori intensi e vibranti, trasformabili e accessoriate. Dedicate ai nomadi urbani e nativi digitali, ispirate alle ultime tendenze e ai nuovi stili di vita. \nSono le collezioni Mix Match e Urban, ultime creazioni firmate dal designer, pensate per vivere il proprio quotidiano in piena libert\u00e0, nel tempo libero e nel lavoro.<\/p>\n\n\n\n
Mix Match<\/h3>\n\n\n\n
E\u2019 una cartella unisex in gomma soffiata. \u00c8 leggera, flessibile, elastica, morbida, piacevole al tatto, \npersonalizzabile grazie alle 36 varianti colore disponibili. La sua forma, che richiama alla memoria la vecchia cartella da scuola, \u00e8 espressione di un desiderio profondo di semplicit\u00e0 e immediatezza: la patella si chiude con due bande elastiche che diventano anche elemento decorativo a contrasto. La tracolla in cotone, grazie a un apposito gancio sul retro, trasforma la borsa in un pratico zaino.<\/p>\n\n\n\n
Tutti i materiali utilizzati sono interamente riciclabili. La borsa \u00e8 100% made in Italy.<\/p>\n\n\n\n
Urban<\/h3>\n\n\n\n
E\u2019 una collezione di borse e zaini trasformabili e funzionali, pensati per seguire il ritmo della dinamicit\u00e0 urbana e della frenesia di brevi spostamenti. Ideali per muoversi in libert\u00e0, soprattutto sulle due ruote, assecondano i movimenti del corpo anche grazie alla loro leggerezza e portabilit\u00e0 garantita da materia\u00adli e tessuti tecnici. Versatilit\u00e0 e dettagli sono parte del progetto e rendono particolari i vari modelli: fasce catarifrangenti, nastri elastici per compattare lo spazio, maniglia per aggancio casco, velcro per fissaggio al cestino bici.<\/p>\n\n\n\n
HAPPY LIVING<\/h3>\n\n\n\n
Una visione gioiosa e spensierata che ci fa immaginare un ambiente familiare e allegro dove poter \ndialogare, riposare e sorridere in puro free spirit. Makio Hasuike ha immaginato due sedute, \u201cCuddle\u201d e \u201cDress Up\u201d, istintive ed empatiche che, pur lasciando intatta la pura funzione del sedersi, offrono un nuovo senso di comfort e di piacere estetico, che attiene al nostro sentire pi\u00f9 intimo. \nLe due sedute, seppur formalmente differenti, sono accomunate dall\u2019applicazione di materiali tessili che per caratteristiche tecniche o estetiche consentono di ottenere una forza espressiva sorprendente. \nLe caratteristiche dei tessuti e la loro applicazione sfruttano la tecnica affine alle manifattura delle borse e sono sapientemente selezionati per assecondare le caratteristiche peculiari del singolo oggetto.<\/p>\n\n\n\n
Cuddle<\/h3>\n\n\n\n
E\u2019 una poltrona di dimensioni contenute \u00e8 caratterizzata dal rivestimento in Lycra. \nIl tessuto dal colore brillante e dalla texture fine riveste la struttura in metallo attraverso l\u2019ausilio di cernie\u00adre che ne seguono il profilo.La forma morbida e sinuosa si modifica, deformandosi sotto la spinta del peso, il tessuto cede \u201cabbracciando\u201d idealmente la persona, grazie al materiale utilizzato che presenta un\u2019elasti\u00adcit\u00e0 controllata bidirezionale. Questa interazione tra l\u2019oggetto e il suo ospite sorprende per la sua immedia\u00adtezza e freschezza e ci coccola dolcemente.<\/p>\n\n\n\n
Dress up<\/h3>\n\n\n\n
Schietta e vivace questa seduta \u00e8 mutevole a seconda del \u201cvestito\u201d che indossa. Comanda l\u2019abito!… la strut\u00adtura segue.La logica espressiva \u00e8 liberata cos\u00ec dalla classica ripetizione formale (struttura rivestita) decli\u00adnata in una gamma di tessuti dalle molteplici varianti colore. Dress Up si trasforma e si abbina a tessuti pensati ad hoc per una collezione di sedute \u201ctotal look\u201d ricca e variabile. \nLo spirito del progetto non vuole esprimere esclusivit\u00e0, piuttosto libert\u00e0 e personalit\u00e0. Grazie alla struttura facilmente assemblabile e modificabile, qualunque essa sia (legno recuperato, metallo o plastica) il mate\u00adriale del vestito pu\u00f2 assumere diverse caratteristiche, sia tecniche, sia espressive.<\/p>\n\n\n
\u201cHappy life\u201d \u00e8 un progetto di grande respiro ideato dall\u2019eclettica personalit\u00e0 dell\u2019architetto Makio Hasuike, che sar\u00e0 presentato durante la Milano Design Week (8-13 aprile) nello showroom di MH WAY in Via Durini 2.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":17924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[23],"tags":[3725,2233],"class_list":["post-3041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salone-del-mobile-2014","tag-fuorisalone-2014","tag-mh-way"],"yoast_head":"\n
Al Salone del Mobile 2014 MH WAY presenta il Progetto HAPPY LIFE by Makio Hasuike - Social Design Magazine<\/title>\n<meta name=\"description\" content=\"\u201cHappy life\u201d \u00e8 un progetto di grande respiro ideato dall\u2019eclettica personalit\u00e0 dell\u2019architetto Makio Hasuike, che sar\u00e0 presentato durante la Milano Design Week\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialdesignmagazine.com\/mag\/salone-del-mobile-2014\/al-salone-del-mobile-2014-mh-way-presenta-il-progetto-happy-life-by-makio-hasuike\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al Salone del Mobile 2014 MH WAY presenta il Progetto HAPPY LIFE by Makio Hasuike - Social Design Magazine\" \/>\n<meta property=\"og:description\" content=\"\u201cHappy life\u201d \u00e8 un progetto 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