{"id":31073,"date":"2017-02-28T16:00:46","date_gmt":"2017-02-28T15:00:46","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/?p=31073"},"modified":"2017-02-28T11:50:40","modified_gmt":"2017-02-28T10:50:40","slug":"t-shirt-design-forme-astratte-anni-70-t-shirt-collection-znak","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/t-shirt-design-forme-astratte-anni-70-t-shirt-collection-znak\/","title":{"rendered":"T-shirt design dalle forme astratte e contrasti cromatici anni ’70, la t-shirt collection Znak!\u00ae","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

T-shirt design che si ispira ad artisti e designer del modernismo e che recupera forme geometriche astratte della grafica\u00a0degli anni \u201960 e \u201970, gli ingredienti utilizzati da Gianluca Sgalippa<\/a> per dare vita alla collezione di t-shirt\u00a0Znak!\u00ae, parola che nella lingua russa significa \u201csegno\u201d, inteso soprattutto come libert\u00e0 di espressione e di sperimentazione grafica.<\/h2>\n

T-shirt design fatto di tanta, tanta geometria astratta. Da Milano si affaccia al mondo del casual wear un nuovo marchio di t-shirt destinate a un pubblico che desidera temi grafici realmente alternativi alla tradizione. La nascita di Znak!\u00ae avviene in una fase in cui, nella moda, tutto \u00e8 lecito, tutto \u00e8 cool e tutto \u00e8 up-to-date. In altre parole, i linguaggi interagiscono e si sviluppano in parallelo. In questa collezione tanti spunti figurativi si mescolano, ma tutti vogliono andare oltre il reale, spingendosi talvolta verso l\u2019assurdo, sfiorando perfino l\u2019area psichedelica\u2026<\/p>\n

Oggi il t-shirt design, soprattutto nelle proposte di importanti nomi internazionali, tende a espandere la grafica al di fuori del suo stesso perimetro, dato che la stampa avviene prima della cucitura dei pezzi. Al contrario, l\u2019idea figurativa di Znak!\u00ae segue un principio decisamente diverso: recuperare i linguaggi asciutti e sintetici che caratterizzavano le t-shirts degli anni \u201970 quando, ben prima dell\u2019avvento del digitale, la \u201cfigura\u201d veniva ben distinta dallo \u201csfondo\u201d.<\/p>\n

Infatti, sulle creazioni di Znak!\u00ae, il disegno appare come un quadro dai contorni ben definiti, impaginato su uno sfondo dal colore netto (bianco, nero, grigio ardesia o viola) e ben definito.<\/p><\/blockquote>\n

I \u201csegni\u201d, elaborati sotto la direzione creativa di Gianluca Sgalippa, sono ispirati da lavori di artisti o designer che hanno operato nella sfera del Modernismo.
\nIl mondo iconografico di Znak!\u00ae \u00e8 quello della geometria e, specialmente, quello delle forme astratte e dei contrasti cromatici. Troviamo forme irregolari e asimmetriche, ma anche ritmi matematici e pattern deformati in chiave digitale.<\/p>\n

Il petto, come fosse una tela, diviene il supporto di codici indecifrabili, misteriosi, ma che evocano un nuovo mondo futuristico\u2026 che comunque interpretano, in chiave friendly, l\u2019eredit\u00e0 dell\u2019arte Optical, dell\u2019Astrattismo geometrico e della grafica degli anni \u201960 e \u201970.<\/p>\n

Il marchio e lo stile sono gestiti a Milano, una delle principali capitali mondiali della moda.
\nOltre a essere unisex, la collezione \u00e8 pensata per un pubblico global, eterogeneo, di tutte le et\u00e0 e di tutte le culture, comunque innamorato dei linguaggi della contemporaneit\u00e0.<\/p>\n

\"t-shirt<\/a><\/p>\n

\"t-shirt<\/a><\/p>\n

\"t-shirt<\/a><\/p>\n

\"t-shirt<\/a><\/p>\n

\"t-shirt<\/a><\/p>\n

\"t-shirt<\/a><\/p>\n

Znak!\u00ae propone t-shirt a prezzi molto interessanti. I modelli vengono rinnovati tre volte l\u2019anno. E-shop direttamente su www.znak.it<\/a>.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

T-shirt design che si ispira ad artisti e designer del modernismo e che recupera forme geometriche astratte della grafica\u00a0degli anni \u201960 e \u201970, gli ingredienti utilizzati da Gianluca Sgalippa per<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":31084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[13],"tags":[1828,4537],"class_list":["post-31073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-gianluca-sgalippa","tag-t-shirt"],"yoast_head":"\nT-shirt design dalle forme astratte e contrasti cromatici anni '70, la t-shirt collection Znak!\u00ae - 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