{"id":31533,"date":"2017-04-04T12:25:18","date_gmt":"2017-04-04T10:25:18","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/?p=31533"},"modified":"2017-04-04T12:19:20","modified_gmt":"2017-04-04T10:19:20","slug":"brazil-sa-il-design-brasiliano-e-nel-cuore-del-fuorisalone-3-9-aprile","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/brazil-sa-il-design-brasiliano-e-nel-cuore-del-fuorisalone-3-9-aprile\/","title":{"rendered":"Brazil S\/A: il design brasiliano \u00e8 nel cuore del FuoriSalone – 3-9 aprile","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Brazil S\/A giunge all\u2019ottava edizione e porta nel cuore del Fuorisalone l\u2019identit\u00e0 pi\u00f9 vera della cultura e dell\u2019essere brasiliano, attraverso mostre, eventi e workshop dedicati alla creativit\u00e0 e alla produzione Made in Brazil.<\/p>\n

Brazil S\/A \u00e8 in programma dal 3 al 9 aprile 2017 negli spazi dell\u2019Universit\u00e0 degli Studi di Milano, Portico Richini e Portico San Nazaro, nel contesto di INTERNI Material Immaterial.<\/p>\n

\u201cIn questi otto anni, il nostro impegno \u00e8 stato sempre quello di offrire una visione sul Brasile e sulla cultura artigianale che lo caratterizza, sempre votata alla bellezza e all\u2019espressione pi\u00f9 pura della creativit\u00e0 – afferma l\u2019ideatore del progetto Jos\u00e8 Roberto Moreira do Valle. Essere presenti al Fuorisalone rappresenta per noi un\u2019occasione unica per porre al centro dell\u2019attenzione internazionale, e poter far conoscere il nostro estro creativo e la nostra capacit\u00e0 d\u2019innovazione. Vogliamo dare la possibilit\u00e0 di vivere l\u2019esperienza di un vero e proprio viaggio nella nostra terra, pur rimanendo a Milano\u201d.<\/p><\/blockquote>\n

Brazil S\/A non \u00e8 solo un insieme di mostre ed esposizioni: \u00e8 un momento unico di incontro in cui \u00e8 possibile esplorare l\u2019estro, l\u2019innovazione e il dinamismo che contraddistinguono l\u2019anima creativa brasiliana ma che allo stesso tempo vuole generare nuove opportunit\u00e0 di partnership tra imprese italiane e brasiliane. Il giusto contesto per il relax e i business meeting \u00e8 offerto dalla Lounge, disegnata dall\u2019architetto Vivian Coser, a disposizione, su invito, della stampa e dei professionisti del settore.<\/p>\n

\u201cIl design brasiliano \u00e8 ormai riconosciuto come sintesi perfetta tra la ricchezza di un Paese avente tradizioni millenarie e la capacit\u00e0 dello stesso di saper guardare al futuro con creativit\u00e0 e originalit\u00e0 \u2013 continua Jos\u00e8 Roberto Moreira do Valle. Abbiamo, quindi, voluto focalizzare l\u2019attenzione sulla presentazione del prodotto, come se il visitatore potesse affacciarsi sul mondo brasiliano attraverso una finestra aperta ed esplorare le creazioni di designer e studi di design che pi\u00f9 si sono distinti per innovazione, diversit\u00e0 di materiali, flessibilit\u00e0 nei processi e sostenibilit\u00e0, spaziando dagli arredi all\u2019illuminazione, fino alle ceramiche\u201d.<\/p><\/blockquote>\n

Tra le mostre in programma, segnaliamo:<\/p>\n

100% BRASIL<\/h3>\n

Saranno circa 60 i designer di “100% Brasil”, tra cui spiccano talenti emergenti al fianco di nomi gi\u00e0 noti e insigniti di premi internazionali.
\nArtistartes\u00e3o, Leandro Garcia, Gustavo Martini, Ronald Sasson Studio, Sergio Matos, Noemi Saga e Ines Schertel e tanti altri hanno un tema comune di ricerca: la sostenibilit\u00e0, espressa attraverso l’utilizzo di legno proveniente da foreste certificate e di materiali riciclabili e autoctoni, impiegati in modo insolito e creativo.<\/p>\n

Sette7<\/h3>\n

Vivian Coser \u00e8 presente con uno spazio espositivo dedicato al progetto Sette7, per la prima volta a Brazil S\/A, proponendo oggetti creati con materie prime nobili e non convenzionali, attraverso una combinazione armonica di tecnologia innovativa e design.
\nCaratterizzata da uno stile cosmopolita, minimalista e da linee senza tempo, la collezione ha i suoi principali riferimenti nel design asiatico, giapponese e italiano.<\/p>\n

GUARD RAIL<\/h3>\n

Il Cortile d’Onore dell’Universit\u00e0 Statale di Milano ospiter\u00e0 il nuovo progetto di Al\u00ea Jord\u00e3o: GUARD RAIL, un’installazione composta da “mobili-sculture” che prendono le forme di panche, lettini e sedute.
\nSi tratta di un esempio interessante di recycled art, che l’artista ha donato alla citt\u00e0 di San Paolo per trasformare un non-luogo della metropoli brasiliana in un luogo di aggregazione.
\nGli oggetti sono stati creati da reti metalliche standard utilizzate per organizzare il traffico: le loro forme contorte sono diventate ispirazione per creare nuovi pezzi di arredo urbano.<\/p>\n

\"Noemi<\/a>

Noemi Saga<\/p><\/div>\n

\"sette7<\/a>

sette7 – poltrona ochi<\/p><\/div>\n

\"sette7\"<\/a>

sette7<\/p><\/div>\n

\"Sergio<\/a>

Sergio Matos<\/p><\/div>\n

\"ale<\/a>

ale jordao<\/p><\/div>\n

\"henrique<\/a>

henrique steyer<\/p><\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Brazil S\/A porta nel cuore del Fuorisalone l\u2019identit\u00e0 pi\u00f9 vera della cultura e dell\u2019essere brasiliano attraverso la produzione Made in Brazil.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":851,"featured_media":31535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[17],"tags":[5020],"class_list":["post-31533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-news","tag-fuorisalone-2017"],"yoast_head":"\nBrazil 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