{"id":31552,"date":"2017-04-11T15:00:36","date_gmt":"2017-04-11T13:00:36","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/?p=31552"},"modified":"2017-04-11T11:09:11","modified_gmt":"2017-04-11T09:09:11","slug":"menelavo","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/menelavo\/","title":{"rendered":"MENELAVO","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>MENELAVO \u00e8 una famiglia di quattro saponi a forma di mattone disegnati per sensibilizzare l\u2019italiano sul tema dell\u2019abusivismo edilizio, riflettendo in modo sarcastico su come esso stesso a volte \u201cse ne lavi le mani\u201d.<\/p>\n<p>Proprio il cittadino infatti, assuefatto ad una cronaca spesso ricca di notizie spiacevoli, sfoga il suo risentimento in lamentele che raramente si traducono in una concreta presa di posizione. Ecco dunque che il suo \u201clavarsene le mani\u201d, in un atteggiamento di noncuranza, non impedisce a individui spregiudicati di continuare ad intrattenere loschi affari a danno dei cittadini, dell\u2019ambiente e delle istituzioni.<\/p>\n<blockquote><p>MENELAVO \u00e8 un meta-progetto che attraverso un ossimoro formale e concettuale punta a far riflettere sul sottile limite che c\u2019\u00e8 tra essere o meno compartecipi di una responsabilit\u00e0, ovvero di avere le mani pi\u00f9 o meno sporche. Il sapone, che normalmente verrebbe usato per cancellare una macchia, in questo caso sottolinea in maniera ironica una colpa, senza scadere in un giudizio morale, bens\u00ec mirando a risvegliare quella coscienza spesso addormentata che giace nel profondo di ognuno di noi.<\/p><\/blockquote>\n<p>MENELAVO nasce come progetto universitario di quattro giovani designer (Sara Monacchi, Maria Testelli, Luca Viscardi e Luca Toscano) che, sfruttando la funzione impattante che oggi il design ha sulla societ\u00e0, studiano una strategia per portare alla luce una tra le pi\u00f9 gravi piaghe che affliggono il nostro paese.<\/p>\n<p><a href=\"https:\/\/socialdesignmagazine.com\/mag\/?attachment_id=31553#content\" rel=\"attachment wp-att-31553\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31553\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/menelavo\/attachment\/menelavo-saponi\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/menelavo-saponi.jpg\" data-orig-size=\"1200,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"menelavo saponi\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/menelavo-saponi-438x283.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/menelavo-saponi-1024x683.jpg\" class=\"alignnone size-large wp-image-31553\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/menelavo-saponi-1024x683.jpg\" alt=\"menelavo saponi\" width=\"1024\" height=\"683\" srcset=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/menelavo-saponi-1024x683.jpg 1024w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/menelavo-saponi-100x66.jpg 100w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/menelavo-saponi-768x512.jpg 768w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/menelavo-saponi.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/socialdesignmagazine.com\/mag\/?attachment_id=31559#content\" rel=\"attachment wp-att-31559\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31559\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/menelavo\/attachment\/solito-italiano\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Solito-italiano.jpg\" data-orig-size=\"1200,1600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Solito italiano\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Solito-italiano-438x283.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Solito-italiano-1024x1365.jpg\" class=\"alignnone size-large wp-image-31559\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Solito-italiano-1024x1365.jpg\" alt=\"Solito italiano\" width=\"1024\" height=\"1365\" srcset=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Solito-italiano-1024x1365.jpg 1024w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Solito-italiano-768x1024.jpg 768w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Solito-italiano.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/socialdesignmagazine.com\/mag\/?attachment_id=31556#content\" rel=\"attachment wp-att-31556\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31556\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/menelavo\/attachment\/camuffo\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Camuffo.jpg\" data-orig-size=\"1200,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Camuffo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Camuffo-438x283.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Camuffo-1024x683.jpg\" class=\"alignnone size-large wp-image-31556\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Camuffo-1024x683.jpg\" alt=\"Camuffo\" width=\"1024\" height=\"683\" srcset=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Camuffo-1024x683.jpg 1024w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Camuffo-100x66.jpg 100w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Camuffo-768x512.jpg 768w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Camuffo.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/socialdesignmagazine.com\/mag\/?attachment_id=31557#content\" rel=\"attachment wp-att-31557\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31557\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/menelavo\/attachment\/insabbio\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Insabbio.jpg\" data-orig-size=\"1200,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Insabbio\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Insabbio-438x283.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Insabbio-1024x683.jpg\" class=\"alignnone size-large wp-image-31557\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Insabbio-1024x683.jpg\" alt=\"Insabbio\" width=\"1024\" height=\"683\" srcset=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Insabbio-1024x683.jpg 1024w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Insabbio-100x66.jpg 100w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Insabbio-768x512.jpg 768w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Insabbio.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/socialdesignmagazine.com\/mag\/?attachment_id=31554#content\" rel=\"attachment wp-att-31554\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"31554\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/design\/menelavo\/attachment\/blocco\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Blocco.jpg\" data-orig-size=\"1200,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Blocco\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Blocco-438x283.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Blocco-1024x683.jpg\" class=\"alignnone size-large wp-image-31554\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Blocco-1024x683.jpg\" alt=\"Blocco\" width=\"1024\" height=\"683\" srcset=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Blocco-1024x683.jpg 1024w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Blocco-100x66.jpg 100w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Blocco-768x512.jpg 768w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2017\/04\/Blocco.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>MENELAVO \u00e8 stato esposto al Salone del Mobile 2017 presso la zona Santambrogio &#8211; DoUtDesign.<\/p>\n<p><a rel=\"nofollow\" href=\"http:\/\/www.menelavo.com\">www.menelavo.com<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>MENELAVO \u00e8 una famiglia di quattro saponi a forma di mattone disegnati per sensibilizzare l\u2019italiano sul tema dell\u2019abusivismo edilizio, riflettendo in modo sarcastico su come esso stesso a volte \u201cse ne lavi le mani\u201d.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":852,"featured_media":31558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[13],"tags":[1841,4993,5020,235],"class_list":["post-31552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-edilizia","tag-featured","tag-fuorisalone-2017","tag-progetto"],"yoast_head":"<!-- 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