{"id":31664,"date":"2017-04-11T18:00:52","date_gmt":"2017-04-11T16:00:52","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/?p=31664"},"modified":"2017-04-11T11:35:44","modified_gmt":"2017-04-11T09:35:44","slug":"acm-graphic-lab","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/architettura\/acm-graphic-lab\/","title":{"rendered":"ACM GRAPHIC LAB","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

La progettazione grafica e quella architettonica sono un succedersi continuo di prove, bozze e tentativi. Tutti conoscono ed apprezzano il risultato finale mentre il processo creativo che l’ha generato appartiene all’intimit\u00e0 di un team.<\/p>\n

Abbiamo pensato di rivestire i muri dell’ACM GRAPHIC LAB di queste prove per documentarle rispolverando un classico dell’interior design: la carta da parati. Combinazioni cromatiche della stessa texture in sequenza e sequenze di spazi pensati per essere abitati e visitati definiscono un contesto ibrido: a met\u00e0 tra luogo di lavoro e percorso espositivo.<\/p><\/blockquote>\n

Gli ambienti sono pochi e perfettamente riconoscibili anche se suddivisi in maniera effimera attraverso trasparenze, \u00e8 il caso del vetro decorato tra lo spazio d’attesa ed il tavolo della meeting room e trame pi\u00f9 o meno materiche, come la mesh poligonale che inquadra la printing room.<\/p>\n

Quello che resta \u00e8 un corridoio molto trafficato, collegamento tra il laboratorio grafico ed i locali in cui si stampano i film plastici per packaging alimentare, core business dell’azienda. I pannelli esposti nel corridoio hanno l’obiettivo di rallentare il passaggio, annullando la differenza tra i clienti\/avventori e gli addetti\/lavoratori e caricando uno spazio squisitamente utile con nuova energia pop!<\/p>\n

\"acm<\/a><\/p>\n

\"acm<\/a><\/p>\n

\"acm<\/a><\/p>\n

\"acm<\/a>\"acm<\/a>\"acm<\/a>\"acm<\/a>\"acm<\/a>\"acm<\/a>\"acm<\/a><\/p>\n

ENGLISH TEXT<\/p>\n

An architectonic and graphic procedure is a continuous evolution of tests, drafts and tries.
\nEverybody knows and “loves” the final result but the design process that made it, belongs to the creative team.<\/p>\n

We thought to cover the walls of the ACM GRAPHIC LAB by these attempts , by these pieces of paper, used them like a classical element of the interior design: the wallpaper.
\nChromatic combination of the same texture, glued back to back, and sequences of different rooms, created to be populated and walked round, define an hybrid background; a mix between a workspace and an exhibition itinerary.
\nThere are well-defined few rooms, even if they are only divided by transparencies, an example is the decorated glass used to split the waiting room from the meeting room, or by weaves like the polygonal mesh that frames the printing room.<\/p>\n

What’s left of the Lab is a very busy corridor, a connection between the graphic room and packaging spaces, real core business of this company. We have hanged up some dashboards here to transform a junction in a space able to welcome clients, full of pop energy.<\/p>\n

 <\/p>\n

PROGRAM ACM graphic lab
\nCLIENT private
\nLOCATION Cremosano, IT
\nSIZE 100 m2
\nSTATUS designed 2016, completed in 2017<\/p>\n

CREDITS<\/p>\n

tIPS ARCHITECTS<\/a>
\nVia Di Rosa 29
\nCrema 26013
\nArch Marco Venturelli
\nArch Paolo Capuano<\/p>\n

Fotografo
\nDaniele Pavesi<\/p>\n

Rivenditore Mobili
\nBonetti Casa
\nVia Aldo Moro 3
\nTrescore Cremasco 26017<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

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