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<\/figure>\n<\/div>\n\n\nInstead of explaining the concept of design to the public in words, it is easier to focus on \u2018showing them\u2019. In order to keep the visual identity consistent across the Samsung Design website, an easy-to-use interface and central visual content strategy were introduced to exemplify Samsung Design\u2019s motto \u2018Make it Meaningful\u2019.<\/span><\/p>\n\n\n\n <\/p>\n\n\n\n Samsung aimed to highlight the value behind their meaningful designs by creating contents that focused on the stories behind their products, rather than their features as is seen on the Samsung Electronics website. The contents are separated into three categories. The first are stories behind the design of Samsung Electronics\u2019 products, like a two-drum washing machine built in consideration for the Indian market, or the reinterpretation of the Galaxy Series to create the modern Galaxy S5. The second category highlights Samsung Electronics\u2019 cultural marketing activities like the Samsung exhibit at the Milano furniture fair, and other collaborations with artists, illustrators, and designers that create meaningful designs. The last category is the story of Design Samsung. This includes the philosophical roots behind Samsung\u2019s design, the history of their award-winning designs, and news and updates about Samsung Design Membership and SADI.<\/p>\n\n\n Design Samsung<\/a> | Video<\/a> | Teaser Trailer<\/a> | Project Page<\/a> | designfever<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":" Design Samsung is an online platform for Samsung Electronics to convey the ideas, stories, and philosophy behind their meaningful designs.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":100,"featured_media":18648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[14],"tags":[3494,3676],"class_list":["post-3199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grafica","tag-designfever","tag-samsung"],"yoast_head":"\n\n
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