{"id":3203,"date":"2014-07-22T08:00:00","date_gmt":"2014-07-22T06:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/fotografia-e-design-latmosfera-minimal-degli-scatti-fontanot\/"},"modified":"2025-03-26T20:05:00","modified_gmt":"2025-03-26T19:05:00","slug":"fotografia-e-design-latmosfera-minimal-degli-scatti-fontanot","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/fotografia-e-design-latmosfera-minimal-degli-scatti-fontanot\/","title":{"rendered":"Fotografia e design: l\u2019atmosfera minimal degli scatti Fontanot","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Lo stile elegante e contemporaneo delle scale di design\u00a0Fontanot<\/b>\u00a0si riversa in uno shooting di grande effetto.<\/h2>\n\n\n\n

Focus indiscusso sono proprio le scale, mentre l\u2019elemento umano \u00e8 incarnato in Laura Fontanot<\/b>, designer e anima del brand<\/b>, che si \u00e8 messa in gioco come soggetto fotografico.<\/p>\n\n\n\n

La fotografa polacca <\/b>Diana Lapin<\/b><\/a> cristallizza il movimento in scatti liquidi e soffusi, pervasi da una luce che evoca l\u2019alba, momento di mutamento e rinascita.<\/p>\n\n\n

\n
\"scale_design\"<\/figure>\n<\/div>\n\n\n

L\u2019evoluzione e il dinamismo, infatti, sono tra gli asset fondamentali di Fontanot, marchio dell\u2019eccellenza Made in Italy, che da oltre 70 anni progetta e produce soluzioni di arredamento per esterni e interni, strutture forti e funzionali ma al tempo stesso connotate da un\u2019estetica delicata e minimale.<\/p>\n\n\n\n

Nella gallery della Lapin, il <\/i>minimalismo<\/i><\/a> e la bellezza concreta delle scale fanno eco alle stesse qualit\u00e0 riscontrabili nella figura femminile<\/i>: i colori basici e il taglio classico del vestiario sembrano cuciti sulla persona, cos\u00ec come i dettagli dello styling delle scale sono una conseguenza naturale della loro progettazione.<\/p>\n\n\n

\n
\"scale_Fontanot\"<\/figure>\n<\/div>\n\n\n

Non solo: lungi dall\u2019essere mero elemento architettonico, la scala si fa simbolo di una curiosit\u00e0, un\u2019aspirazione a qualcosa di pi\u00f9 alto, spesso invisibile<\/i>. Ogni scatto mostra la persona intenta a cercare qualcosa, salendo i gradini o sporgendosi dalle balaustre: la ricerca \u00e8 uno dei valori fondamentali di Fontanot, il desiderio continuo di innovazione e di spinta verso il futuribile.<\/p>\n\n\n\n

Persino le azioni del quotidiano \u2013 bere un caff\u00e8, leggere un giornale \u2013 nella loro mise-en-sc\u00e8ne<\/i> sui gradini, danno la sensazione al contempo di relax e dinamicit\u00e0. La scala diventa un luogo protetto, un rifugio temporaneo prima di rimettersi sulla strada verso il nuovo, prima di riprendere il cammino verso l\u2019alto e l\u2019altro.<\/p>\n\n\n

\n
\"Laura_Fontanot\"<\/figure>\n<\/div>\n\n\n

La raccolta di fotografie nasce dal desiderio di mescolare discipline artistiche e canali di comunicazione<\/span>: l\u2019architettura \u00e8 una branca dell\u2019arte spesso considerata pi\u00f9 tecnica, mentre il design viene visto come prodotto diretto della creativit\u00e0 e la fotografia come veicolo comunicativo emozionale. Tecnica progettuale, creativit\u00e0 nell\u2019ideazione ed emozionalit\u00e0 estetica: i tre elementi costitutivi di ogni idea firmata Fontanot<\/span>.<\/p>\n\n\n

\n
\"Laura<\/figure>\n<\/div>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Lo stile elegante e contemporaneo delle scale di design\u00a0Fontanot\u00a0si riversa in uno shooting di grande 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