{"id":3333,"date":"2014-10-22T10:20:00","date_gmt":"2014-10-22T08:20:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s7-grafica\/c36-grafica\/design-e-detox-la-visione-e-limmagine-depuravita\/"},"modified":"2025-04-09T15:11:50","modified_gmt":"2025-04-09T13:11:50","slug":"design-e-detox-la-visione-e-limmagine-depuravita","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/grafica\/design-e-detox-la-visione-e-limmagine-depuravita\/","title":{"rendered":"Design e detox: la visione e l\u2019immagine Depuravita","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Un brand<\/strong> del settore benessere e nutrizione deve prestare un\u2019attenzione ancora maggiore alla propria immagine<\/strong>: mostrare la bont\u00e0 e la bellezza dei propri prodotti in maniera immediata \u00e8 fondamentale per trasmettere un messaggio chiaro, per comunicare armonia e salute in un colpo d\u2019occhio.<\/h2>\n\n\n\n

Lo studio dell\u2019immagine coordinata per Depuravita<\/a> si fonda proprio su questo principio. Il marchio si occupa dell\u2019innovativa dieta dei succhi detox, arrivata in Italia grazie alla mente visionaria della owner Sandra Nassima.<\/p>\n\n\n

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\"depuravita_dieta_detox\"<\/figure>\n<\/div>\n\n\n

\u201cSono una cosmopolita e ho un background molto variegato, ho lavorato a lungo sia nella comunicazione sia nel design e il mio desiderio era creare qualcosa di davvero nuovo <\/em>\u2013 commenta Sandra Nassima \u2013 per i nostri clienti vogliamo solo il meglio, l\u2019obiettivo non \u00e8 solo avvicinarli alla depurazione tramite i succhi detox, ma ad uno stile di vita pi\u00f9 sano, attivo, biologico, per renderli pi\u00f9 consapevoli del proprio corpo, di quanto \u00e8 bello sentirsi bene\u201d<\/em>.<\/p>\n\n\n

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\"depuravita_brand\"<\/figure>\n<\/div>\n\n\n

La bellezza del benessere: estetica e salute si fondono in un tutt\u2019uno caratterizzato da colore, vivacit\u00e0, eleganza, ma anche semplicit\u00e0, freschezza, naturalezza.<\/p>\n\n\n

\n
\"DEPURAVITA_centrifughe_biologiche\"<\/figure>\n<\/div>\n\n\n

\u201cPer Depuravita abbiamo sviluppato il marchio e la sua immagine cercando di raccontare tutti gli elementi caratterizzanti del prodotto: immediatezza, diversit\u00e0, bont\u00e0, salute. Siamo partiti da un concetto comune, la depurazione del corpo, rappresentandola come una goccia colorata che penetra nell’organismo, diventando un’unica forma, dove le due parti interagiscono tra loro avvolgendosi l’un l’altra \u2013 <\/em>commentano Sonia Mion e Nicola Iannibello dell’agenzia di graphic design VENTIZERONOVE \u2013 la font istituzionale ha un carattere moderno e lineare, cos\u00ec come il logotipo. Inoltre, la doppia cromia del logo serve a rendere pi\u00f9 evidente il gioco tra DEPURA+VITA, la simbiosi tra le due parti. Il packaging<\/a> \u00e8 volutamente leggero e contraddistinto dal colore e dalla semplicit\u00e0. La trasparenza della bottiglia \u00e8 molto importante, cos\u00ec come la grafica non invasiva, che vuole lasciare vedere a pieno il prodotto\u201d.<\/em><\/p>\n\n\n

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Un brand del settore benessere e nutrizione deve prestare un\u2019attenzione ancora maggiore alla propria immagine: mostrare la bont\u00e0 e la bellezza dei propri prodotti in maniera immediata \u00e8 fondamentale per trasmettere un messaggio chiaro, per comunicare armonia e salute in un colpo d\u2019occhio.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":134,"featured_media":19538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[14],"tags":[4077,4065,441],"class_list":["post-3333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grafica","tag-brand","tag-branding","tag-packaging"],"yoast_head":"\nDesign 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