{"id":3337,"date":"2014-10-24T09:00:00","date_gmt":"2014-10-24T07:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c43-design-news\/studio-lievito-presenta-il-neo-brand-ottanta\/"},"modified":"2025-04-10T14:52:02","modified_gmt":"2025-04-10T12:52:02","slug":"studio-lievito-presenta-il-neo-brand-ottanta","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/studio-lievito-presenta-il-neo-brand-ottanta\/","title":{"rendered":"Studio Lievito presenta il neo brand OttAnta","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

OttAnta<\/strong> \u00e8 un\u2019azienda dalla forte matrice artigianale che si affaccia al design contemporaneo<\/strong>. Prima edizione su scala industriale rifinita a mano di oggetti e complementi \u201cfigli d\u2019autore.\u201d<\/h2>\n\n\n\n

Il progetto nasce dalla condivisione del territorio e del background progettuale di Studio Lievito e Design 80, che intendono elaborare una formula di produzione a \u2018chilometro zero\u2019 dal concept del prodotto alla sua vendita.<\/p>\n\n\n\n

I trent\u2019anni di vita dei tre progettisti coinvolti si confrontano con altrettanti trent\u2019anni di esperienza aziendale con l\u2019intento comune di costruire un\u2019 autoproduzione che non rinunci al fondamentale apporto tecnico del produttore, attivamente coinvolto nello sviluppo del progetto.
\nDesign80 \u00e9 un partner ideale per questa esperienza, un know-how costruito attraverso anni di esperienza nella realizzazione di arredi su misura unito alla voglia di reinventarsi della terza generazione dei suoi proprietari.<\/p>\n\n\n\n

Studio Lievito<\/strong>, alla guida di questo processo, \u00e9 da sempre affascinato dall\u2019attraversare il confine rigido ed allo stesso tempo labile tra artigianato e produzione industriale, condensando i pregi di entrambe nei propri progetti.<\/p>\n\n\n\n

Fugit \u00e8 il primo esperimento progettuale di OttAnta, che individua in Operae<\/a> il contesto ideale per la sua presentazione. Incorniciare il tempo: riduzione formale dell\u2019archetipo, che nasce per sottrazione. Lancette sospese all\u2019interno di un pannello rivestito da scampoli di laminati provenienti dalle lavorazioni della fabbrica ogni volta differenti. Tre forme primarie ed innumerevoli combinazioni grafiche sono gli ingredienti del progetto, declinato in un\u2019edizione limitata per Operae 2014.<\/p>\n\n\n\n

Tempus fugit, non ci resta che crogiolarci in un recupero nostalgico dei laminati sonnecchianti nel magazzino del laboratorio. Toni pastello, textures optical<\/strong>, finiture lucide ed opache fanno da sfondo al moto continuo delle lancette. Una collezione che ci porta avanti ed indietro nel tempo, con suggestioni estetiche che vanno dai polite anni Cinquanta al design sperimentale dei Settanta, fino alle note sempre sopra le righe degli Ottanta.<\/p>\n\n\n

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OttAnta \u00e8 un\u2019azienda dalla forte matrice artigianale che si affaccia al design contemporaneo. Prima edizione su scala industriale rifinita a mano di oggetti e complementi \u201cfigli d\u2019autore.\u201d<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":6,"featured_media":19557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[17],"tags":[3363,1301,2119],"class_list":["post-3337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-news","tag-operae","tag-orologio","tag-studio-lievito"],"yoast_head":"\nStudio 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