![\"549a6af115e7e\"](\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/01\/users_designfever_549a6af115e7e.jpg\")
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Less Hassle<\/h4>\n\n\n\n
In order to reflect the user\u2019s attitude, we created a site that was optimized for a variety of devices in order to deliver a digital experience that showed significant improvements from the previous version. Not only is it optimized for all browsers (Chrome, Safari, IE, etc.), users will also find the same interface regardless of it they are accessing site from a computer or on their mobile, delivering a consistent user experience that allows visitors to quickly identify and understand the website\u2019s content.<\/p>\n\n\n\n
Less Clicking<\/h4>\n\n\n\n
designfever focused on improving the previous website\u2019s shortcoming, including complex page processes, duplicate content, and a website structure that was difficult to understand. Depending on the nature of the content, designfever integrated different categories and simplified the menu so that users could easily find the information they want. The intuitive navigation allowed users to easily move around to the site, while providing improved accessibility to the main menu. The core of the site revolves around the vehicle pages, demonstrating their features in hopes of users asking for a test drive, thus streamlining the sales process. In addition, customer inquiries can be responded to in real-time, ensuring effective and smooth communication..<\/p>\n\n\n
![\"549a69f17276c\"](\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/01\/users_designfever_549a69f17276c.jpg\")
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![\"549a6a1ae47c7\"](\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/01\/users_designfever_549a6a1ae47c7.jpg\")
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![\"549a6a3c63b3b\"](\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/01\/users_designfever_549a6a3c63b3b.jpg\")
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![\"549a6a66d62f8\"](\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/01\/users_designfever_549a6a66d62f8.jpg\")
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![\"549a6aa39e530\"](\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/01\/users_designfever_549a6aa39e530.jpg\")
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Less Reading<\/h4>\n\n\n\n
designfever increased the proportion of multimedia, including images and video, while reduced the amount of text-based content on the site. One of the main goals was to maintain Lexus\u2019 progressive luxury brand identity by creating a strong brand message. Users are immersed in the large, sometimes moving, images that fill the screen, completing the brand look while enhancing the feeling of progressive luxury.<\/p>\n\n\n
![\"549a6b01a96a8\"](\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/01\/users_designfever_549a6b01a96a8.jpg\")
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![\"549a6b117961c\"](\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/01\/users_designfever_549a6b117961c.jpg\")
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![\"549a6b22e9c09\"](\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2015\/01\/users_designfever_549a6b22e9c09.jpg\")
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Less Thinking<\/h4>\n\n\n\n
designfever configured key visual zone and banners on the right-side of the screen to ensure easy access to newly branded contents including marketing promotions and new vehicle launches. designfever took advantage of including short clips and images in key visual zone to capture user\u2019s interests while exposing important content on banners on the right to provide a variety of information. The site was designed by considering the user flow, allowing users to access the content by predicting the users\u2019 next action.<\/p>\n\n\n\n
Lexus Website<\/a> | Project Video<\/a> | Project Page<\/a> | designfever<\/a><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":" Lexus focused on the latest digital trends when renewing their website to serve as a window for their newly established brand identity.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":100,"featured_media":20199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[14],"tags":[3397],"class_list":["post-3451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grafica","tag-lexus"],"yoast_head":"\n