{"id":34571,"date":"2018-04-03T16:24:26","date_gmt":"2018-04-03T14:24:26","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/?p=34571"},"modified":"2018-04-03T16:24:26","modified_gmt":"2018-04-03T14:24:26","slug":"joevelluto-studio-al-salone-del-mobile-2018","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/joevelluto-studio-al-salone-del-mobile-2018\/","title":{"rendered":"JoeVelluto Studio al Salone del Mobile 2018","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

JoeVelluto (JVLT), studio di design fondato nel 2004 da Andrea Maragno e Sonia Tasca, parteciper\u00e0 al prossimo Salone del Mobile con varie presenze dislocate in tutta la citt\u00e0.
\nLa kermesse milanese, l\u2019appuntamento internazionale per eccellenza dedicato al design pi\u00f9 atteso di tutto l\u2019anno, sar\u00e0 infatti l\u2019occasione per raccontare alcune delle prestigiose collaborazioni in essere e gli ultimi progetti dello Studio.<\/p>\n

\u201cStorie. Design Italiano\u201d – Triennale Design Museum (14 aprile 2018 \u2013 20 gennaio 2019)<\/h3>\n

Aprir\u00e0 al pubblico il 14 aprile \u201cStorie. Design Italiano\u201d, undicesima edizione del Triennale Design Museum. La prima sala del Museo dedicata al Contemporaneo, curata da Chiara Alessi, metter\u00e0 in scena nello spazio dedicato al Click&Collect un negozio, attivo e realmente funzionante per raccontare le dinamiche del design contemporaneo.
\nIl design italiano\u00e8 BuyBox, un chiosco intelligente per il retail che trasformer\u00e0 lo spazio dedicato al Click & Collect in un luogo di interazione e relazione \u201cphygital\u201d, offrendo un\u2019innovativa esperienza di acquisto omnicanale, che combina la flessibilit\u00e0 dello shopping online con il comfort e l\u2019istantanea gratificazione dell\u2019acquisto in negozio. Il distributore include una selezione di prodotti di aziende e designer italiani ideati appositamente per Triennale Design Museum o riediti per l’occasione, visibili solo virtualmente ma che possono essere acquistati sul posto e che devono essere ritirati fisicamente in Museo.
\nTra i protagonisti anche la lampadina \u201cAmen Lumen\u201d progetto di JoeVelluto con Alessandro Mendini, nel 2014.
\nUna riflessione sul fiume di persone in pellegrinaggio al Salone del Mobile di Milano, alla ricerca di spunti e di idee illuminanti, percorrono inesorabili le vie del design, toccando tutte le \u201cstazioni\u201d imperdibili. JoeVelluto (JVLT) propose cos\u00ec nel 2014 la \u201cstazione\u201d fondamentale di questo pellegrinaggio: la mostra \u2018Amen\/Lumen\u2019 che venne allestita presso lo spazio MARS Milano. Chiunque giungesse a questa meta avrebbe potuto raggiungere e scoprire la vera Illuminazione. \u201cDammi l\u2019illuminazione, benedetta lampadina!\u201d<\/p>\n

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PLUST Collection – Salone del Mobile 2018 \u2013 Fiera Milano Rho \u2013 Hall 10 \/ Stand D12<\/h3>\n

Lo Studio JoeVelluto dal 2006 segue l\u2019art direction di PLUST Collection brand di euro3plast Spa – azienda vicentina specializzata nella produzione di arredi e complementi in rotomoulding per esterni, caratterizzati da una filosofia progettuale dove la ricerca estetica, incontra la tecnologia con l\u2019obiettivo di creare un prodotto \u201cspecialmente ordinario\u201d \u2013.
\nIn occasione del Salone del Mobile l\u2019azienda si presenta al pubblico di Stampa, architetti e addetti ai lavori con una nuova immagine identitaria completamente rinnovata.
\nPartendo dai valori e dalla mission che da sempre caratterizzano l\u2019azienda e la sua produzione, JVLT ha studiato il concept della nuova identit\u00e0 PLUST, sviluppando con coerenza gli strumenti della brand identity: un esclusivo brand book che racconta l\u2019evoluzione del brand nel tempo e il nuovo messaggio attraverso una campagna fotografica ideata da JoeVelluto Studio e realizzata da Maurizio Marcato, una prefazione di Chiara Alessi e un inedito racconto dell\u2019approccio al design del brand; il catalogo prodotti, il sito web, l\u2019immagine di campagna, il merchandising, tutti legati da un fil rouge: un tone of voice di innovazione e creativit\u00e0 che si riflette anche nel nuovo concept espositivo dello spazio fieristico a Rho.<\/p>\n

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EVENTO \u201cWELC(H)OME MARKET\u201d \u2013 Cascina Cuccagna (13 – 22 Aprile 2018)<\/h3>\n

Ospitato presso la Cascina Cuccagna, il progetto \u201cWelc(h)ome Market\u201d \u00e8 un nuovo concept che prevede un mini market strutturato non da scaffalature industriali, bens\u00ec da una linea di arredi dalle linee domestiche ma con alta componente tecnologica e sostenibile (materiale: Paperstone) realizzati dall\u2019azienda Arneg, partner principale dell\u2019evento insieme a Gruppo Incontra, partner tecnico.
\nIl progetto (che comprende concept, prodotto e comunicazione dell\u2019evento) \u00e8 di Galileo Visionary District (Parco Scientifico e Tecnologico di Padova), e SID Scuola Italiana Design, di cui Andrea Maragno \u00e8 responsabile didattico e artistico.
\nPartner tecnico dell\u2019iniziativa WOMSH – azienda italiana produttrice di sneakers ecosostenibili – attualmente in corso di collaborazione con lo studio JVLT per lo sviluppo della nuova immagine e di un nuovo prodotto – che per l\u2019occasione vestir\u00e0 lo staff del progetto con calzature personalizzate \u201cWOMSH X SID\u201d.<\/p>\n

\"\"<\/a><\/p>\n

MOSTRA IDEA \u2013 IL DESIGN SUPERMARKET, progetto \u201cRULLSTOL\u201d \u2013 Superstudio Pi\u00f9 (17 – 22 Aprile 2018)<\/h3>\n

Porta la firma di JVLT la sedia a rotelle \u201cdomestica\u201d Rullstol, progettata in legno e metallo, che utilizza componenti d\u2019acquisto per la parte mobile, in linea con la filosofia Ikea, che verr\u00e0 esposta nell\u2019ambito della mostra collettiva IDEA \u2013 Il Design Supermarket.<\/p>\n

Il progetto IDEA \u00e8 iniziato come una riflessione su come nei decenni scorsi \u00e8 sorto un nuovo fenomeno nel settore del furniture, con l’apparizione di grandi catene di arredo che offrono una linea completa di articoli per la casa. Il curatore\/ideatore Niklas Jacob ha cos\u00ec invitato 18 designer a riflettere su questo argomento, in modo ironico, creando un’IDEA flat-pack e fai-da-te.
\nUna proposta che, grazie ad un linguaggio contemporaneo e innovativo, conferma quanto il design debba essere per tutti, alla portata di tutti e per tutti i giorni.
\nRULLSTOL \u00e8 una sedia d’arredo dotata di super abilit\u00e0 per persone diversamente abili.<\/p>\n

\"\"<\/a><\/p>\n

Il progetto di JoeVelluto (JVLT) \u00e8 una riflessione sulla quotidianit\u00e0 di una persona disabile, molto spesso fatta di oggetti che comunicano gi\u00e0 a livello semiotico diversit\u00e0, durezza e poca empatia con l\u2019utilizzatore. Il design ha il dovere morale e sociale di sviluppare un linguaggio di \u201cnormalit\u00e0\u201d anche per questi oggetti, per poter godere del bello in tutte le sue forme!<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

JoeVelluto (JVLT), studio di design fondato nel 2004 da Andrea Maragno e Sonia Tasca, parteciper\u00e0 al prossimo Salone del Mobile con varie presenze dislocate in tutta la 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