{"id":3606,"date":"2015-03-20T16:00:00","date_gmt":"2015-03-20T15:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s13-special\/c56-salone-del-mobile-2015\/kosho-ueshima-presenta-misoka-lo-spazzolino-da-denti-da-usare-solo-con-acqua\/"},"modified":"2025-05-02T21:45:28","modified_gmt":"2025-05-02T19:45:28","slug":"kosho-ueshima-presenta-misoka-lo-spazzolino-da-denti-da-usare-solo-con-acqua","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/salone-del-mobile-2015\/kosho-ueshima-presenta-misoka-lo-spazzolino-da-denti-da-usare-solo-con-acqua\/","title":{"rendered":"Kosho Ueshima presenta Misoka, lo spazzolino da denti da usare solo con acqua","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Il designer giapponese Kosho Ueshima – The Industrial Design Studio \u2013 presenta al Fuorisalone 2015 Misoka, lo spazzolino da denti da usare solo con acqua, senza dentifricio.<\/h2>\n\n\n\n

Il progetto nasce dalla collaborazione con l’azienda Yumeshokunin Co. LTD di Osaka che affida alla nanotecnologia minerale lo sviluppo dei suoi prodotti.<\/p>\n\n\n\n

Yumeshokunin – \u201cartigiano dei sogni\u201d in giapponese – unisce la sapienza artigianale alle tecnologie avanzate, con l\u2019idea di \u201ctrasmettere sentimento nel mondo\u201d.<\/p>\n\n\n\n

Misoka: nanotecnologia, ioni minerali e acqua (pura)<\/h3>\n\n\n\n

Gli oggetti che si avvalgono della nanotecnologia si caratterizzano per dimensioni dell\u2019ordine del miliardesimo di metro. Le setole dello spazzolino Misoka sono infatti rivestite con ioni minerali di dimensioni nanometriche. Mentre ci si spazzola, gli ioni si muovono nell\u2019acqua e passano dalle setole ai denti rimuovendone le macchie, rivestendoli e mantenendoli puliti e lucidi per tutto il giorno.<\/p>\n\n\n\n

A differenza delle setole tradizionali, quelle di Misoka si assottigliano sulle punte per meglio pulire e massaggiare le zone interdentali. Anche senza dentifricio, i denti restano lucidi e puliti come appena usciti da una seduta di pulizia dei denti dal dentista.<\/p>\n\n\n\n

L\u2019espressione Misoka in giapponese significa \u201cultimo giorno del mese\u201d e lo spazzolino da denti andrebbe sostituito proprio ogni mese, periodo dopo il quale si deteriora e perde di efficacia. Misoka deriva inoltre dalla parola Misogi che significa \u201cpurificare corpo e spirito con acqua pura\u201d. Se spazzolare i denti con Misoka significa utilizzare l\u2019energia dei minerali \u2013 ha osservato Kosho Ueshima in fase progettuale – allora questo gesto equivale a spazzolarsi semplicemente con acqua. Nasce cos\u00ec un nuovo modo di spazzolare i denti.<\/p>\n\n\n

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\"1426507975<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

A new water brushing concept<\/h3>\n\n\n\n

Presente sul mercato giapponese e asiatico fin dal 2007 con un modello di prima generazione gi\u00e0 venduto in due milioni pezzi, Misoka esordisce in Europa e negli altri paesi in occasione della Milano Design Week 2015 con il nuovo progetto di Kosho Ueshima (TIDS), che lo ha completamente ridisegnato.<\/p>\n\n\n\n

La nuova forma sinuosa e fluida di Misoka prende ispirazione dalla forma dell\u2019acqua, elemento fluido per eccellenza, ed \u00e8 realizzato in materiale plastico (PET: Polietilene tereftalato ).<\/p>\n\n\n\n

Misoka viene presentato alla Milano Design Week 2015 all\u2019interno di Water Fountain, suggestiva installazione che lo vede protagonista di uno scenario interamente giocato sul tema dell\u2019acqua. Per l’allestimento Kosho ha coinvolto i noti designer Setsu e Shinobu Ito.<\/p>\n\n\n\n

Traendo ispirazione dal giardino Zen giapponese, i due designer hanno progettato la fontana Izumi<\/a> e la seduta in pietra Konoha <\/a>realizzate da Grassi Pietre<\/a>, partner dell\u2019evento.<\/p>\n\n\n\n

Di Setsu & Shinobu Ito anche il portaspazzolino Eda realizzato in fusione di alluminio dalla Fonderia Artistica Campagner.<\/p>\n\n\n

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\"1426507879<\/figure>\n<\/div>\n\n\n

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\"1426507894<\/figure>\n<\/div>\n\n\n

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