{"id":43771,"date":"2022-05-03T18:54:00","date_gmt":"2022-05-03T16:54:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/?p=43771"},"modified":"2022-05-04T14:49:06","modified_gmt":"2022-05-04T12:49:06","slug":"interior-e-branding-per-una-pasticceria-dalle-forme-sinuose","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/architettura\/interior-e-branding-per-una-pasticceria-dalle-forme-sinuose\/","title":{"rendered":"Interior e Branding per una pasticceria dalle forme sinuose","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Quando si parla di branding non si pu\u00f2 prescindere dalle richieste chiare e precise della committenza. Ricerca del nome, realizzazione del logo, scelta della location, progetto di ristrutturazione e interior design, cos\u00ec lo Studio Vanda<\/strong> ha realizzato questo \u201cTotal Concept\u201d per una giovane pasticciera con un grande sogno, preparare e vendere cannoncini, un pasticcino tipico italiano che all\u2019interno della sua pasta friabile raccoglie una soave crema.<\/p>\n\n\n\n

\u201cImmaginatevi di entrare in un croccante cannoncino appena sfornato, sentite i rumori attutiti dalla morbidezza della crema pasticcera, immergetevi nelle curve della dolcezza, annusate il profumo del burro e dello zucchero a velo\u201d <\/em><\/p>Vanda<\/cite><\/blockquote>\n\n\n\n

Una volta trovata la location il lavoro pi\u00f9 interessante \u00e8 stato trasmettere il brand attraverso il nome e la peculiarit\u00e0 del prodotto attraverso la location. Per chi non lo conoscesse il cannoncino ha una scorza esterna realizzata a spirale, che di per se pu\u00f2 esser considerata una food-architecture: la sua forma infatti fa in modo che la pasta sia \u201cstrutturalmente\u201d resistente, garantendo l\u2019uso di meno impasto e permettendo di farcirlo con crema che di per se ha un peso specifico superiore a quello della pasta stessa. Ecco perch\u00e9 la sua forma cos\u00ec peculiare \u00e8 stata utilizzata per poterne trarne sia il nome \u201cCannoncino\u201d che il logo del Brand ,una stilizzazione della forma del cannoncino.<\/p>\n\n\n\n

Da quel punto in poi definire la connotazione del locale come espressione del brand \u00e8 diventato di fondamentale importanza. Lo Studio, ispiratosi alle architetture organiche del Goetheanum a Dornach di Rudolf Steiner, ha voluto introdurre le forme sinuose e morbide<\/strong>, quasi ad eliminare ogni angolo e sostituirlo con forme curve. La sensazione \u00e8 di entrare dentro un posto ovattato, che vuole lasciare fuori i rumori e lo stress del mondo per potersi cosi godere un \u201cdolce\u201d riposo. Oltre alle forme organiche, lo spazio regala una sensazione di accoglienza grazie anche all\u2019uso di un unico colore che si distribuisce su tutte le superfici, creando giochi di ombre e chiaroscuri: il colore scelto \u00e8 il beige o anche detto color \u201ccrema pasticciera\u201d, quello del cannoncino.<\/p>\n\n\n\n

A enfatizzare questo gioco di linee morbide e curve asimmetriche si somma il gioco delle sospensioni luminose in ottone dalla forma circolare la cui luce si diffonde in maniera indiretta e mai netta. La scelta degli arredi rispecchia lo stesso stile anche nella scelta dei materiali, metallici e bronzati, mai in contrasto ma che anzi si fondono con lo sfondo e lo riflettono regalandogli punti di luce.<\/p>\n\n\n\n

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Project info<\/h3>\n\n\n\n

Project name:<\/strong> Cannoncino (@pasticceriacannoncino)
Architecture Office:<\/strong> Vanda
Location:<\/strong> Corso Vittorio Emanuele II, 182, Piacenza (Italy)
Year of conclusion:<\/strong> 2021
Architectural photographer:<\/strong> Valentina Elmiger<\/p>\n\n\n\n

Furniture:<\/h4>\n\n\n\n

Bar Stools:<\/strong> Homecom
Mirror:<\/strong> Westiwingnow
Lighting:<\/strong> Mazzolaluce, Amlux, Kavehome, Westiwingnow<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Ricerca del nome, realizzazione del logo, scelta della location, progetto di ristrutturazione e interior design, cos\u00ec lo Studio Vanda ha realizzato questo \u201cTotal Concept\u201d<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1052,"featured_media":43773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[15],"tags":[5451,4065,2292,5231],"class_list":["post-43771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architettura","tag-architettura","tag-branding","tag-interior-design","tag-retail-design"],"yoast_head":"\nInterior 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