{"id":57716,"date":"2024-04-12T14:38:00","date_gmt":"2024-04-12T12:38:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/?p=57716"},"modified":"2024-04-12T00:11:36","modified_gmt":"2024-04-11T22:11:36","slug":"il-comfort-di-milano-bedding-al-fuorisalone-nello-spazio-experience-design-bed-show","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/il-comfort-di-milano-bedding-al-fuorisalone-nello-spazio-experience-design-bed-show\/","title":{"rendered":"Il comfort di Milano Bedding al fuorisalone nello spazio Experience Design Bed & Show","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Milano Bedding, oltre al consueto appuntamento al Salone del Mobile.Milano (hall 11 – stand H20), quest’anno si prepara ad accogliere i visitatori della kermesse<\/i> milanese anche al fuorisalone nella vivace Zona Tortona.<\/strong> In via Tortona 10, nel living dello spazio \u201cExperience Design Bed & Show\u201d, il relax \u00e8 assicurato dal divano letto Clarke<\/strong>, uno dei sof\u00e0 trasformabili di maggior successo dell’azienda.<\/h2>\n\n\n\n

Una collaborazione che non si limita alla Design Week<\/i>, ma che durer\u00e0 nel tempo, poich\u00e9 Milano Bedding aderisce al concept di ospitalit\u00e0 \u201cesperienziale\u201d <\/strong>della location, ovvero far apprezzare i brand nella loro unicit\u00e0 e funzionalit\u00e0 attraverso l’uso diretto. <\/p>\n\n\n\n

\u201cExperience Design Bed & Show\u201d \u00e8 un luogo in cui il tradizionale concetto di showroom e di ospitalit\u00e0 si evolve e si fonde per dare valore, tutto l\u2019anno, al design e al made in Italy nel distretto di Tortona<\/strong>, tra i primi a dare visibilit\u00e0 alle aziende in cerca di spazi alternativi alla fiera.<\/p>\n\n\n\n

Nei due appartamenti con tre camere totali, prenotabili come una struttura ricettiva e visitabili come uno spazio espositivo, si interagisce realmente con i prodotti, si toccano con mano e si provano anche in vista di un possibile acquisto. <\/p>\n\n\n\n

Risulta quindi perfetta la partnership con Milano Bedding<\/strong> che, oltre a rappresentare a pieno il mondo del made in Italy, con i suoi divani letto <\/strong>\u00e8 in grado di dare vita ad una autentica brand experience sia di giorno sia di notte<\/strong>. <\/p>\n\n\n\n

Nella casa showroom che verr\u00e0 aperta alle visite in occasione della Design Week<\/i> \u00e8 quindi presente il divano trasformabile Clarke<\/strong> che, grazie alla sua funzionalit\u00e0 di aprirsi facilmente e rapidamente in un comodo letto, trasforma all’occorrenza lo spazio in una junior suite. Il modello, scelto con l’elegante rivestimento in lino di colore beige, \u00e8 in linea con lo stile della location, ricercato e allo stesso tempo informale, e si caratterizza per la sua particolare lavorazione a \u201cvolant\u201d con cucitura a vista. <\/p>\n\n\n\n

Milano Bedding invita cos\u00ec a vivere a pieno lo spirito del luogo, ed anche della Design Week,<\/i> con il suo divano letto accogliente, progettato per garantire un elevato comfort sia da seduti sia durante il riposo notturno, promettendo agli ospiti momenti di autentico relax, sperimentando tutta la comodit\u00e0 anche in un’ottica di acquisto \u201ctestato\u201d. <\/p>\n\n\n\n

Come racconta Roberto de Lorenzo, CEO Milano Bedding: \u201cil divano letto \u00e8 un complemento d’arredo che, per essere compreso in tutta la sua qualit\u00e0, ha bisogno di essere provato. \u00c8 quindi un’opportunit\u00e0 poterlo inserire in un luogo come questo, dove l’esposizione ed eventuale acquisto del prodotto muta in<\/i> un’esperienza di vita<\/i> quotidiana, in un quartiere vivace non solo in occasione della Design Week, ma durante tutto l’anno\u201d.<\/i><\/p>\n\n\n\n

\n
\"Clarke<\/figure>\n\n\n\n
\"Clarke<\/figure>\n\n\n\n
\"Clarke<\/figure>\n<\/figure>\n\n\n\n

Milano Bedding per \u201cExperience Design Bed & Show\u201d <\/p>\n\n\n\n

via Tortona 10, Milano | Zona Tortona<\/p>\n\n\n\n

info@experiencedesignmilano.com<\/a><\/p>\n\n\n\n

www.experiencedesignmilano.com<\/a><\/p>\n\n\n\n

Fuorisalone experience: dal 16 al 19 aprile, apertura location per visite negli orari 11-13 e 14-17<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Milano Bedding partecipa al Salone del Mobile e al Fuorisalone in Zona Tortona, Milano. Presenta il divano letto Clarke, simbolo del made in Italy, al \u201cExperience Design Bed & Show\u201d. Visitatori possono testare i prodotti negli spazi espositivi\/showroom, vivendo l’esperienza di ospitalit\u00e0 e design offerta tutto l’anno.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":615,"featured_media":57718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[17],"tags":[2096,6712,6713,4270,1189,6711],"class_list":["post-57716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-news","tag-fuorisalone","tag-fuorisalone-2024","tag-mdw-2024","tag-milano-bedding","tag-milano-design-week","tag-tortona-design-district"],"yoast_head":"\nIl comfort di Milano Bedding al fuorisalone nello spazio Experience Design Bed & Show - Social Design Magazine<\/title>\n<meta name=\"description\" content=\"Milano Bedding partecipa al Salone del Mobile e al Fuorisalone in Zona Tortona, Milano. 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