{"id":678,"date":"2012-04-18T07:54:21","date_gmt":"2012-04-18T05:54:21","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/heineken-qthe-clubq-night-club-concept\/"},"modified":"2024-05-12T21:25:59","modified_gmt":"2024-05-12T19:25:59","slug":"heineken-qthe-clubq-night-club-concept","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/heineken-qthe-clubq-night-club-concept\/","title":{"rendered":"Heineken &#8220;The Club&#8221;, Night Club Concept","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>E&#8217; finalmente aperto &#8220;The Club&#8221;, il locale pop-up di Heineken al Fuorisalone.\u00a0The Club \u00e8 il risultato finale di Heineken Open Design Explorations\u00a0il concorso internazionale che ha coinvolto i migliori designer emergenti nella progettazione di un concept di locale notturno moderno e avveniristico.<\/p>\n\n\n\n<p>Lo spazio \u00e8 incentrato sul tema degli origami che nasce dalla stella Heineken, sui colori, sul &#8220;continuo cambiamento&#8221; e sullo studio delle modalit\u00e0 di interazione, a partire dal bancone touch sensitive dove anche ordinare diventa un gioco intrigante .<\/p>\n\n\n\n<p>The Club rimarr\u00e0 aperto per tutta la durata del Salone in Zona Tortona, via Privata Gaspare Bugatti 3, dalle 13:00 alle 23:00<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" data-attachment-id=\"7734\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/heineken-qthe-clubq-night-club-concept\/attachment\/heineken_the_club010\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club010.jpg\" data-orig-size=\"720,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 350D DIGITAL&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1334680833&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;8&quot;,&quot;iso&quot;:&quot;1600&quot;,&quot;shutter_speed&quot;:&quot;0.0333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"heineken_the_club010\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club010-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club010.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club010.jpg\" alt=\"heineken_the_club010\" class=\"wp-image-7734\" srcset=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club010.jpg 720w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club010-100x66.jpg 100w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" data-attachment-id=\"7735\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/heineken-qthe-clubq-night-club-concept\/attachment\/heineken_the_club020\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club020.jpg\" data-orig-size=\"720,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 350D DIGITAL&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1334681040&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;11&quot;,&quot;iso&quot;:&quot;1600&quot;,&quot;shutter_speed&quot;:&quot;0.0333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"heineken_the_club020\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club020-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club020.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club020.jpg\" alt=\"heineken_the_club020\" class=\"wp-image-7735\" srcset=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club020.jpg 720w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club020-100x66.jpg 100w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" data-attachment-id=\"7736\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/heineken-qthe-clubq-night-club-concept\/attachment\/heineken_the_club024\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club024.jpg\" data-orig-size=\"720,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 350D DIGITAL&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1334683380&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;8&quot;,&quot;iso&quot;:&quot;1600&quot;,&quot;shutter_speed&quot;:&quot;0.0666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"heineken_the_club024\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club024-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club024.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club024.jpg\" alt=\"heineken_the_club024\" class=\"wp-image-7736\" srcset=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club024.jpg 720w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club024-100x66.jpg 100w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" data-attachment-id=\"7737\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/heineken-qthe-clubq-night-club-concept\/attachment\/heineken_the_club004\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club004.jpg\" data-orig-size=\"720,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 350D DIGITAL&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1334680517&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;9&quot;,&quot;iso&quot;:&quot;1600&quot;,&quot;shutter_speed&quot;:&quot;0.0666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"heineken_the_club004\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club004-396x256.jpg\" data-large-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club004.jpg\" src=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club004.jpg\" alt=\"heineken_the_club004\" class=\"wp-image-7737\" srcset=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club004.jpg 720w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club004-100x66.jpg 100w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" data-attachment-id=\"7738\" data-permalink=\"https:\/\/socialdesignmagazine.com\/mag\/news\/design-news\/heineken-qthe-clubq-night-club-concept\/attachment\/heineken_the_club026\/#content\" data-orig-file=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club026.jpg\" data-orig-size=\"720,480\" data-comments-opened=\"1\" 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alt=\"heineken_the_club026\" class=\"wp-image-7738\" srcset=\"https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club026.jpg 720w, https:\/\/socialdesignmagazine.com\/mag\/wp-content\/uploads\/2012\/04\/benedetto_heineken_foto_the_club_heineken_the_club026-100x66.jpg 100w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>E&#8217; finalmente aperto &#8220;The Club&#8221;, il locale pop-up di Heineken al Fuorisalone.\u00a0The Club \u00e8 il risultato finale di Heineken Open Design Explorations\u00a0il concorso internazionale che ha coinvolto i migliori designer emergenti nella progettazione di un concept di locale notturno moderno e avveniristico.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":7733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[17],"tags":[678,1918,1553,2030,1921],"class_list":["post-678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-news","tag-concept","tag-fuorisalone-2012","tag-heineken","tag-milano-design-week-2012","tag-the-club"],"yoast_head":"<!-- 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