{"id":691,"date":"2012-04-25T14:00:00","date_gmt":"2012-04-25T12:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/bbmds-sedia-moodern-per-letterag\/"},"modified":"2024-05-12T22:06:03","modified_gmt":"2024-05-12T20:06:03","slug":"bbmds-sedia-moodern-per-letterag","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/bbmds-sedia-moodern-per-letterag\/","title":{"rendered":"BBMDS \/ Sedia Moodern, per LetteraG","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

La sedia Moodern, disegnata da BBMDS, nasce come risposta ad una duplice esigenza da parte di LetteraG: da un lato la volont\u00e0 di dare nuova vita alle sedie in formica trovate nel magazzino dell’azienda ed usate negli anni 50 per la mensa aziendale; dall’altra la necessit\u00e0 di comunicare la flessibilit\u00e0 ed il know how dell’azienda capace di produrre prodotti ad elevato grado di personalizzazione.<\/p>\n\n\n\n

L’idea elaborata da BBMDS \u00e8 molto semplice: mantenere la forma iconica e appartenente alla memoria di ciascuno della sedia ormai vintage intervenendo minimamente sulla struttura e lavorando su materiali, colori e finiture.<\/p>\n\n\n

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Il risultato \u00e8 una collezione di sedie in metacrilato sabbiato sui due lati con bordo lucidato (seduta e schienale) e metallo laccato (struttura). Due materiali differenti con il medesimo colore (secondo una palette di partenza studiata con molta attenzione ma declinabile a seconda delle proprie necessit\u00e0) che generano inaspettati effetti monocromatici e morbide trasparenze.<\/p>\n\n\n

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La sedia Moodern, disegnata da BBMDS, nasce come risposta ad una duplice esigenza da parte di LetteraG: da un lato la volont\u00e0 di dare nuova vita alle sedie in formica trovate nel magazzino dell’azienda ed usate negli anni 50 per la mensa aziendale; dall’altra la necessit\u00e0 di comunicare la flessibilit\u00e0 ed il know how dell’azienda capace di produrre prodotti ad elevato grado di personalizzazione.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":7809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[13],"tags":[896,118],"class_list":["post-691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-bbmds","tag-sedia"],"yoast_head":"\nBBMDS \/ Sedia Moodern, per LetteraG - 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