{"id":763,"date":"2012-05-23T20:00:00","date_gmt":"2012-05-23T18:00:00","guid":{"rendered":"https:\/\/socialdesignmagazine.com\/mag\/s6-design\/c35-design\/laura-martini-post-gum\/"},"modified":"2024-05-13T17:56:04","modified_gmt":"2024-05-13T15:56:04","slug":"laura-martini-post-gum","status":"publish","type":"post","link":"https:\/\/socialdesignmagazine.com\/mag\/design\/laura-martini-post-gum\/","title":{"rendered":"Laura Martini \/ Post-Gum","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Post-Gum<\/strong>, che sceglie il supporto del circuito delle affissioni, \u00e8 multifunzionale gi\u00e0 dal nome. Evoluzione del progetto Stick Your Gum Here, Post-Gum si presenta come un poster dalla grafica colorata e accattivante.<\/p>\n\n\n\n

Adattabile sui muri, sulle recinzioni o su appositi supporti, \u00e8 composto da 250 adesivi (come fossero dei post-it per ricordare di non buttare a terra la gomma da masticare) da staccare e utilizzare per evitare di sporcare i marciapiedi delle nostre citt\u00e0. Non un semplice manifesto, dunque, ma molto di pi\u00f9. A partire dall\u2019economia. Si perch\u00e9 educare al rispetto dell\u2019ambiente, riduce le spese che i Comuni devono sostenere ogni anno per eliminare i chewingum.<\/p>\n\n\n\n

Ricordiamo che, infatti, secondo l\u2019Aduc (Associazione per i Diritti degli Utenti e Consumatori) – in Italia rimuovere 1 gomma da masticare dall\u2019asfalto costa 1 euro e il tempo richiesto dall\u2019operazione \u00e8 pari a 2 minuti. Cinque anni invece \u00e8 il tempo di smaltimento effettivo per quella maleducazione sputata dalla bocca di molta gente e diventata una macchia nera sui marciapiedi. In Irlanda, il costo varia dai 3 ai 20 euro a metro quadro. In Gran Bretagna, si spendono oltre 240 milioni di euro all\u2019anno di disinfettanti e sostanze chimiche per l\u2019eliminazione delle gomme, mentre in Germania, la rimozione delle gomme da masticare pesa 900 milioni di euro sulle casse comuni.<\/p>\n\n\n\n

Dopo aver approfondito gli studi gi\u00e0 effettuati per Stick Your Gum Here, Laura Martini<\/a>, focalizza l\u2019attenzione delle pubbliche amministrazioni e della popolazione al problema chewingum proponendo una nuova strategia di comunicazione facilmente presente nelle zone pi\u00f9 critiche della citt\u00e0: vicino alle fermate degli autobus, alle scuole, ai parchi, ai cinema\u2026<\/p>\n\n\n\n

Per rispettare l\u2019ambiente e quindi per attaccare la maleducazione sar\u00e0 sufficiente seguire le indicazioni impresse su Post-Gum: Stacca il quadrato – Avvolgi il chewinGum – Getta tutto nel cestino. La soluzione di educazione civica arriva da un poster che insegna la buona educazione. E a quello che non \u00e8 solo un
semplice manifesto da guardare ma da usare, la designer milanese non fa mancare l\u2019ironia e la creativit\u00e0 per renderlo pi\u00f9 accattivante.<\/p>\n\n\n\n

Combattere l\u2019appiccicoso problema delle gomme da masticare \u00e8 possibile.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

Post-Gum, che sceglie il supporto del circuito delle affissioni, \u00e8 multifunzionale gi\u00e0 dal nome. 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