{"id":1044,"name":"paolocesarettiarch","url":"https:\/\/www.paolocesaretti.it","description":"architect\r\nPaolo Cesaretti is a design consultant and creative director exploring the concept of designed space as device for delivering information and experience.\r\n\r\npractice\r\nThe practice works across the fields of architecture, design and identity with a strong concern on innovation and research. The international portfolio of clients spreads from manufacture and trade to mass retailing, digital media, finance and communication. \r\n\r\naim\r\nOur design is based on detail, suggestion, memory, with irony and playfulness when appropriate. We scan the context - physical, social, financial, emotional \u2013 and discarding the ruling clich\u00e9s we act to reveal and amplify unexpected narrative features of spaces. On different scales and applications, from in-store identity for the main Italian mass retailing brand Ipercoop to Growing By Numbers (Milano) and The Irrational City (Venice), both part of an ongoing series of urban-scale light installations that draw attention to the transient or permanent features characterizing the identity of a city.\r\n\r\nachievements\r\nThe practice has been taking part in several exhibitions \u2013 13th Biennale d\u2019Architettura in Venice and XXIV Compasso d\u2019Oro in Milan among the latest \u2013 and been included in four editions of ADI Design Index \u2013 the best of Italian design yearbook.\r\n\r\nthought\r\nPaolo Cesaretti is visiting lecturer at IED Firenze, SPD Scuola Politecnica di Design Milano, Domus Academy, Politecnico di Milano, IULM Milano, RWU Rhode Island, TU Tehran University.","link":"https:\/\/socialdesignmagazine.com\/mag\/author\/paolocesarettiarch\/","slug":"paolocesarettiarch","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/74c81b082ac85ebca45ec1fc7087b8722fda78bb94aa76e5e8c5bbad8a2d381a?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/74c81b082ac85ebca45ec1fc7087b8722fda78bb94aa76e5e8c5bbad8a2d381a?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/74c81b082ac85ebca45ec1fc7087b8722fda78bb94aa76e5e8c5bbad8a2d381a?s=96&d=mm&r=g"},"meta":{"jetpack_donation_warning_dismissed":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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The international portfolio of clients spreads from manufacture and trade to mass retailing, digital media, finance and communication. aim Our design is based on detail, suggestion, memory, with irony and playfulness when appropriate. We scan the context - physical, social, financial, emotional \u2013 and discarding the ruling clich\u00e9s we act to reveal and amplify unexpected narrative features of spaces. 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